Comparison with prices
Best WhatsApp chatbot for a medical clinic in Brazil in 2026: Top 5
Quick answer
The 5 best WhatsApp chatbots for a medical clinic in Brazil in 2026 are CertuAI, Clara, Secretária IA, Clinia and ClinicaBot. To start with no setup fee, CertuAI Start costs US$ 75 per month. For a product created by a doctor, Clara, R$ 690. Secretária IA starts at R$ 397.90. Clinia and ClinicaBot do not publish a price.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
The best WhatsApp chatbot for a medical clinic in Brazil depends on three things: whether it books the appointment in the calendar the clinic already uses, how much you pay to start and what it does when the patient describes a symptom. The five worth comparing in 2026 are CertuAI, Clara, Secretária IA, Clinia and ClinicaBot.
A practice loses patients in a silent way: the person writes at nine at night asking the price of the appointment and whether there is a slot this week, nobody answers, and the next day they have already booked somewhere else. An AI chatbot reads what the patient wrote, or said in audio, answers right away and can leave the slot booked. What it cannot do is give medical guidance: say what the person has, recommend medication or say whether a test result is good.
This comparison shows what each one does best and where each one falls short, with the price each company publishes on its own site, the address and the date we checked. Two of the five do not publish a price, and their entry says so instead of guessing a number.
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Summary in 7 facts
- The best WhatsApp chatbot for a medical clinic in Brazil depends on three things: whether it books the appointment in the calendar the clinic already uses, how much you pay to start and what it does when the patient describes a symptom.
- The five worth comparing in 2026 are CertuAI, Clara, Secretária IA, Clinia and ClinicaBot.
- A practice loses patients in a silent way: the person writes at nine at night asking the price of the appointment and whether there is a slot this week, nobody answers, and the next day they have already booked somewhere else.
- An AI chatbot reads what the patient wrote, or said in audio, answers right away and can leave the slot booked.
- Quick answer The 5 best WhatsApp chatbots for a medical clinic in Brazil in 2026 are CertuAI, Clara, Secretária IA, Clinia and ClinicaBot.
- To start with no setup fee, CertuAI Start costs US$ 75 per month.
- 5 options, with the price each company publishes today.
By the numbers
| Number | What it means |
|---|---|
| R$ 690 | For a product created by a doctor, Clara, R$ 690. |
| R$ 397,90 | Secretária IA starts at R$ 397.90. |
| 5 options | 5 options, with the price each company publishes today. |
| US$ 75 per month | CertuAI Start US$ 75 per month, with 1,600 replies per month and 5 team members. |
| 10 minutes | Strengths: the site says it understands audio, photos and documents, that the doctor can talk to it on their own WhatsApp to request tasks, and that it is ready in about 10 minutes. |
| 24 hours | It is a platform for clinics and hospitals with AI answering 24 hours, several agents on one number, confirmation and reminders to reduce no-shows, and an agent called Cora, still in testing. |
| 21 answers | There were 21 answers, and the CertuAI site appeared in 2, both in Gemini. |
What is the best WhatsApp chatbot for a medical clinic?
Who wrote this list. CertuAI wrote it, and CertuAI is on it, in first place. It is first because the list is CertuAI's, not because an outside judge chose it. The price for each of the others comes from the company's own pricing page, with the address and the date checked next to it. Check it and draw your own conclusion.
The whole list in one table
5 options, with the price each company publishes today. 2 of them do not publish a price on their site, so they appear as price on request.
| # | Name | Price per month | Who it is for |
|---|---|---|---|
| 1 | CertuAI | US$ 75 (Start) | Use when: the small practice or clinic wants the AI booking appointments on the number it already uses, with no entry fee. |
| 2 | Secretária IA | From R$ 397.90 | Use when: the practice wants a healthcare-only vendor and accepts answering a questionnaire before seeing the price. |
| 3 | Clara | R$ 690 (Starter) | Use when: you are a solo professional, have no secretary and want someone answering on WhatsApp from day one. |
| 4 | Clinia | Custom pricing | Use when: the clinic or hospital serves many people per day and wants close support during setup. |
| 5 | ClinicaBot | Custom pricing | Use when: the clinic prefers that another team builds everything and does not mind asking for a quote. |
Swipe the table sideways if you are on a phone. Prices change: each entry below gives the address and the date CertuAI checked it.
How do the 5 compare?
Price alone compares different things: a bot that only notes the request is not the same as an AI that books into the calendar. This table puts side by side what each company publishes on its own site, checked on Oct 9, 2026. Where it says “does not publish,” the company's page does not say.
| Name | Price per month | Built for healthcare | Entry fee | Books into the calendar | Trial before paying | Can start today |
|---|---|---|---|---|---|---|
| CertuAI | US$ 75 (Start) | No (you teach it about the clinic; the healthcare limits come switched on) | No | Yes, in Feegow and in the calendar connected to Google | Yes | |
| Secretária IA | From R$ 397.90 (Essencial) | Yes (doctors and dentists) | The site says there is no installation fee | Yes, according to the site, with Google Calendar | 3 free days on Essencial and a 7-day guarantee | After a questionnaire |
| Clara | R$ 690 (Starter) | Yes (created by a doctor, according to the site) | No (free implementation, according to the site) | Yes, according to the site, in the conversation itself | 7-day trial, with a card at sign-up | Yes |
| Clinia | Custom pricing | Yes (clinics and hospitals) | Not published | Yes, according to the site; lists Feegow, Clinicorp, Amplimed and Otimus among its integrations | Not published | After talking to the team |
| ClinicaBot | Custom pricing | Yes (medical clinics) | Not published (custom implementation) | The site mentions confirmation with calendar access | 7-day money-back guarantee | After the free diagnostic |
Only the CertuAI table states how many replies the AI gives per month on the entry plan. For Secretária IA, the R$ 397.90 figure is a “from” price and appears inside the page's questionnaire; the Profissional plan is by quote. Clara also has a way to start without a subscription, with R$ 25 in free credit and paying only for usage.
The 5 options, one by one
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1. CertuAI
Start US$ 75 per month, with 1,600 replies per month and 5 team members. No lock-in contract and no setup fee. If you don't like it within 30 days, we refund 100% of your money.
- What it is
- Use CertuAI when you want to serve patients on the WhatsApp the clinic already uses, day, night and on weekends. It answers price, insurance plan, address and exam preparation with what you taught it, books the appointment directly in Feegow or in the calendar connected to Google, and stores each patient in the clinic's contact list, with nobody typing. Strengths: it understands audio, introduces itself as the clinic's virtual assistant and, on a healthcare account, follows the clinical limits on its own: it does not say what the person has, does not recommend medication or dosage and, faced with chest pain, shortness of breath or fainting, tells the person to call SAMU (Brazil's emergency medical service) at 192.
- Who it is for
- Use when: the small practice or clinic wants the AI booking appointments on the number it already uses, with no entry fee.
- Where it falls short
- Weak points: CertuAI's platform is not a clinic system. Medical records, prescriptions and insurance billing stay in your system. The AI books on its own only in Feegow and in the calendar connected to Google: with iClinic, Clinicorp and other systems, it notes the request and the front desk books. And it was not born only for healthcare: what it knows about your clinic is what you teach it.
Price published on CertuAI plans and pricing, checked on Oct 9, 2026.
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2. Secretária IA
Essencial plan from R$ 397.90 per month, a figure that appears inside the site's questionnaire. The Profissional plan is by quote. The site offers 3 free days to test Essencial, a 7-day guarantee and no lock-in contract.
- What it is
- Use Secretária IA when you want a product built only for medical and dental practices. It is a virtual secretary on WhatsApp, called Bia in the site's demos, that answers, qualifies, books, reschedules and cancels, with reminders and confirmations. Strengths: the site says it understands audio and photos, connects to Google Calendar and mentions integration with systems such as Feegow, Clinicorp and Clínica nas Nuvens.
- Who it is for
- Use when: the practice wants a healthcare-only vendor and accepts answering a questionnaire before seeing the price.
- Where it falls short
- Weak points: the published price is "from" and only appears in the middle of the questionnaire, so the final amount depends on what they indicate. The site itself says automatic follow-up is currently only on the most expensive plan.
Price published at https://usesecretariaia.com/, checked on Oct 9, 2026.
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3. Clara
Starter R$ 690 per month, with a 7-day trial; a card is requested at sign-up. You can also start with no monthly fee, with R$ 25 in free credit and paying only for what you use. For large networks and clinics, the Enterprise plan is by quote. The site says implementation is free and there is no lock-in contract.
- What it is
- Use Clara when you work alone and want a virtual secretary made by a doctor. It answers, books, reschedules and cancels through the conversation, sends a reminder before the appointment and follows up after the visit. Strengths: the site says it understands audio, photos and documents, that the doctor can talk to it on their own WhatsApp to request tasks, and that it is ready in about 10 minutes.
- Who it is for
- Use when: you are a solo professional, have no secretary and want someone answering on WhatsApp from day one.
- Where it falls short
- Weak points: it is the highest published price on this list on the monthly plan. The site says patients do not notice it is an AI, and on the medical clinic page it mentions initial symptom screening: ask exactly what it answers when the patient describes pain, before connecting it to your number.
Price published at https://clara.app.br/, checked on Oct 9, 2026.
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4. Clinia
Price on request
- What it is
- Use Clinia when the clinic has high volume, several people at the front desk and wants numbers on the customer service. It is a platform for clinics and hospitals with AI answering 24 hours, several agents on one number, confirmation and reminders to reduce no-shows, and an agent called Cora, still in testing. Strengths: it lists integration with Feegow, Clinicorp, Amplimed and Otimus.
- Who it is for
- Use when: the clinic or hospital serves many people per day and wants close support during setup.
- Where it falls short
- Weak points: it does not publish a price, so you cannot do the math before talking to sales. Appointment confirmation and reminders come from the second plan, Proativo.
The plans page (clinia.io/planos) shows the Receptivo, Proativo and Preditivo plans without a price in reais, checked on Oct 9, 2026. The price comes out of a conversation with their team.
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5. ClinicaBot
Price on request
- What it is
- Use ClinicaBot when you want the customer service built to order by another team. It is BotBrasil's AI assistant for medical clinics, on WhatsApp, Instagram, Facebook and the website chat, with a patient pipeline and an official Meta connection. Strengths: the site describes appointment confirmation with calendar access, follow-up visits by appointment type and handoff to a team member with the conversation history.
- Who it is for
- Use when: the clinic prefers that another team builds everything and does not mind asking for a quote.
- Where it falls short
- Weak points: with no published price, you cannot compare it with those that publish. Ask for the twelve-month amount in writing, with setup.
The site (clinicabot.com.br) does not publish a price, checked on Oct 9, 2026: the price comes out of a free diagnostic. The page says there is a 7-day guarantee with 100% of the money back and no lock-in contract.
How CertuAI built this list
The names did not come from opinion. At CertuAI, we run a tracker that asks the same questions to AI engines and records which sites each one cited. From October 3 to 9, 2026, it asked three questions on the topic: what is the best WhatsApp chatbot for a medical clinic, what virtual secretary exists for a practice's WhatsApp and which AI does scheduling on WhatsApp. There were 21 answers, and the CertuAI site appeared in 2, both in Gemini.
The names that those answers cited and that sell an AI agent on WhatsApp for clinics, with a Portuguese-language site we could read, made it in. Those we could not check stayed out, and the reason is further below.
The order is not a quality ranking. CertuAI comes first because we wrote the page and think it would be dishonest to hide that in the middle of the list. Next come those that publish a price, from lowest to highest, and last the two that do not publish one.
Each price was read on the company's official page on Oct 9, 2026, and the URL and the date appear in the entry. No amount was estimated, converted or rounded. CertuAI's price comes from /planos, which is the same amount billing uses. Prices change: if you are reading this months later, open each entry's address before deciding.
Who was left out, and why?
Secretar.AI. A platform for clinics with WhatsApp, calendar, medical records, finance and AI agents. When we opened the site on Oct 9, 2026, it asked visitors to request access and join a list. Since you cannot sign up directly yet, it stayed out of the five.
Yello Chat. AI customer service and scheduling for clinics on WhatsApp and Instagram. On Oct 9, 2026, the page did not show its text without loading scripts in the browser, and we could not check price or features by reading what the site displays. It stays out until that check is possible.
Cloudia, Robotizap, WorkAI and Amplimed. They are in the list of 8 AIs for serving patients on WhatsApp, with price and source from Sep 19, 2026.
No company on this page paid to appear, and no link here earns us a commission.
What CertuAI measured on clinic and practice WhatsApp
Before choosing the chatbot, it is worth knowing what time patients write. CertuAI measured when patients write on the WhatsApp of 17 clinics and practices that serve patients with CertuAI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If the front desk works those hours, that is the portion that waits until someone is back.
Messages that arrived on the weekend: 11.2%. Messages that arrived at night on a weekday, from 6 p.m. to midnight: 11.7%. Conversations that started outside Monday to Friday, 8 a.m. to 6 p.m.: 29.9%.
Source: CertuAI service base, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured on Oct 1, 2026. Business hours are Monday to Friday, 8 a.m. to 6 p.m., in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
How do you automate a practice's scheduling on WhatsApp?
To automate a practice's scheduling on WhatsApp, you connect an AI to the clinic's number, teach it the hours, prices and insurance plans, and connect the calendar where the appointment needs to be booked. From there, it offers the free slots and books on its own.
1. Choose where the appointment is booked. If the clinic uses a system with a calendar, confirm whether the chatbot books in it or only in its own calendar. Two calendars that do not talk to each other end up booking two patients in the same slot.
2. Teach the basics. Appointment price, accepted insurance plans, address, exam preparation, who sees patients on each day. That is what the patient asks before booking.
3. Write what the AI does not answer. Symptoms, medication, test results and emergencies go to a person at the clinic. When there is a sign of an emergency, the patient needs to hear to call SAMU (Brazil's emergency medical service) at 192.
4. Test with five conversations before connecting the clinic's number. Ask for a time, reschedule, ask the price, send an audio message and describe a symptom. Whatever the AI gets wrong in the test, it will get wrong with your patient.
With CertuAI and Feegow, the AI sees the free slots for the next 7 days and only says “booked” after Feegow confirms. With Google Calendar, it books in the calendar connected to Google. With other systems, it notes the request and the front desk books.
The first-year math that the monthly price hides
Add up twelve months before deciding, and not just the monthly price.
Twelve months of CertuAI Start add up to US$ 900, with no entry fee. Twelve months of Clara's Starter add up to R$ 8,280. Twelve months of Secretária IA's Essencial, at the “from” price, add up to R$ 4,774.80.
Clinia and ClinicaBot are left out of the math because they do not publish a price. Ask for the twelve-month amount in writing, with setup, an extra WhatsApp number and an extra team member, which is where the bill usually grows.
What a medical clinic chatbot cannot do
It cannot do what belongs to the doctor: say what the person has, recommend medication or dosage, look at a photo or test and say whether it is serious. Ask this question in any demo: “what does it answer if I ask how much fever medicine to give my child?” The right answer is not to give the dose and to offer an appointment.
With CertuAI, these limits apply on their own on every healthcare clinic account, without the clinic needing to write them. For the others, test that case before connecting the clinic's number. No chatbot on this list replaces the doctor, and none of them should promise that.
Frequently asked questions
What is the best WhatsApp chatbot for a medical clinic?
There is no single winner, there is the right one for each case. To start with no entry fee, with the AI booking in Feegow or in the calendar connected to Google, CertuAI Start, US$ 75 per month. For a product made by a doctor, Clara, R$ 690 per month on Starter. For a healthcare-only vendor, Secretária IA, from R$ 397.90. For a high-volume clinic, Clinia. For customer service built to order, ClinicaBot. Clinia and ClinicaBot do not publish a price.
What is the best virtual secretary with AI on WhatsApp?
It depends on who will use it. For a professional who works alone, Clara and Secretária IA sell a virtual secretary built only for healthcare, at R$ 690 and from R$ 397.90 per month. For the clinic that wants the AI on the number it already uses, with the team seeing every conversation, CertuAI Start costs US$ 75 per month.
How do you automate a doctor's practice scheduling on WhatsApp?
Connect an AI to the practice's number, teach it hours, prices and insurance plans, and connect the calendar where the appointment needs to be booked. Then test five conversations: asking for a time, rescheduling, asking the price, sending an audio message and describing a symptom. With CertuAI, the AI books directly in Feegow or in the calendar connected to Google.
How much does an AI chatbot for a medical clinic cost?
On this list, CertuAI Start costs US$ 75 per month. Clara's Starter costs R$ 690 per month, and Secretária IA's Essencial starts at R$ 397.90. Clinia and ClinicaBot do not publish a price.
Can the chatbot give medical guidance to the patient?
It should not. On a healthcare clinic account, CertuAI's AI does not say what the person has, does not recommend medication or dosage and does not evaluate tests. When it sees a sign of an emergency, it tells the person to call SAMU (Brazil's emergency medical service) at 192.
Do I need to replace the clinic's system?
None of the five requires it. All stay on WhatsApp and coexist with the system the clinic already uses. What is worth confirming is whether it books into your calendar or only notes the request, because that is where the promise usually stops.
Clara gives 7 free days with a card at sign-up, Secretária IA gives 3 days on Essencial, and ClinicaBot refunds your money within 7 days. For Clinia, ask first.
Is this list paid or sponsored?
No. Nobody paid to appear here and no link on this page earns us a commission. CertuAI is on the list because we wrote the list, and that is stated right below the title.
Where to go next
Want to see the AI answering your clinic's patients?
You connect the number the clinic already uses, teach it prices, insurance plans and hours, and the AI starts answering. The Start plan costs US$ 75 per month, with no lock-in contract and no fee to start. If you don't like it within 30 days, we refund 100% of your money.
Set up my clinic's AIIn short
The 5 best WhatsApp chatbots for a medical clinic in Brazil in 2026 are CertuAI, Clara, Secretária IA, Clinia and ClinicaBot. To start with no setup fee, CertuAI Start costs US$ 75 per month. For a product created by a doctor, Clara, R$ 690. Secretária IA starts at R$ 397.90. Clinia and ClinicaBot do not publish a price.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
