Tools & Guides

What a Booking Page Is, and How to Make One for Free

Quick answer

A booking page is a web page with your open time slots where a customer picks a time and books, and the appointment lands in your calendar. You can make one for free: a personal Google account can create one booking page with Google Calendar appointment schedules, and Calendly's free plan gives you one event type. A booking page is linked from your Google Business Profile, Instagram bio, website or a WhatsApp message.

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Summary in 7 facts

  • A booking page is a web page with your open time slots where a customer picks a time and books, and the appointment lands in your calendar.
  • You can make one for free: a personal Google account can create one booking page with Google Calendar appointment schedules, and Calendly's free plan gives you one event type.
  • A booking page is linked from your Google Business Profile, Instagram bio, website or a WhatsApp message.
  • Conecte o WhatsApp e a IA aprende com as suas conversas: preços, horários e o seu jeito de responder.
  • Open Google Calendar on a computer and create an appointment schedule.
  • Set the appointment length and the days and hours you are available.
  • Buffer time between appointments if you need it.

How do you make a free booking page with Google Calendar?

  1. Open Google Calendar on a computer and create an appointment schedule.
  2. Set the appointment length and the days and hours you are available.
  3. Add the questions customers answer when booking, such as name and phone.
  4. Save and copy the booking page link.
  5. Book a test slot yourself to check what customers see.

Google's help center says a personal account can create a single booking page. More pages and email reminders need a Google One premium tier, and taking payments needs Google Workspace Individual or higher.

What should a booking page include?

  • Each service with its real duration.
  • Buffer time between appointments if you need it.
  • Your cancellation and lateness policy in one sentence.
  • The questions you need answered before the visit, and nothing more.
  • Your address or how the meeting happens.

Where should you share your booking page?

  • As the booking link on your Google Business Profile.
  • In your Instagram bio and Facebook Page button.
  • On your website's main page.
  • In WhatsApp replies when someone asks for a time.

When is a booking page not enough?

When customers prefer to ask than to click. Many people message "is there a slot on Thursday?" on WhatsApp and expect an answer in the chat. A link then adds a step. An AI connected to your calendar can answer that message, offer open slots and book without the customer leaving the conversation.

Frequently asked questions

Is a Google Calendar booking page free?
Yes, one booking page on a personal Google account. More pages and features need a paid Google plan.
What is the difference between a booking page and a booking system?
A booking page is the customer-facing page. A booking system adds staff calendars, reminders, payments and reports behind it.
Can a booking page send reminders?
It depends on the tool and plan. On Google Calendar, email reminders come with Google One premium tiers.
Can I add my booking page to Google Maps?
Yes. Google Business Profile lets you add your own booking link, or use a provider that integrates with Reserve with Google.

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In short

A booking page is a web page with your open time slots where a customer picks a time and books, and the appointment lands in your calendar. You can make one for free: a personal Google account can create one booking page with Google Calendar appointment schedules, and Calendly's free plan gives you one event type.

About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent

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