Brain: what your agent knows about your business
The Brain is your agent knowledge base: prices, services, hours, rules, what the business does and does not do, and your way of talking. The agent answers using it, and when a question goes beyond what is saved, it hands off to a human instead of making things up. Fixing a wrong answer means updating the Brain, not rewriting flows. The content can be built from your website, Instagram, or Facebook.
Build your agent and watch it answer with your own business information.
Build my agent for free Building it is free, no signup and no card.Why does this matter more than the AI model?
Any tool today uses similar models. What makes the answer different is what the AI knows about your business. A generic ChatGPT does not know your price, your turnaround time, or what you do not take, and that is exactly why it makes mistakes.
What goes into the Brain?
- Prices, services, and what is included in each one
- Hours, address, and payment methods
- The questions customers always ask
- What the business does not do, which is what is usually missing
How is the content built?
It starts with what already exists: the website, Instagram, or Facebook of the business, plus chat history. From there, you tune and fill it in.
Frequently asked questions
- What is the Brain of your business?
- The knowledge base of your business, where the agent gets its answers: prices, services, rules, hours, and what the business does not do.
- How do I fix a wrong answer from the agent?
- Updating the Brain. Fixing only that conversation makes the error come back in the next one.
- Who owns the Brain data?
- The client. Handling follows Certu Privacy Policy.
- Do I need to write everything from scratch?
- No. Setup starts with your business website, Instagram, or Facebook, and past conversation history.
