Answers customers, sells and gives you your time back
WhatsApp chatbot for bakeries in Brazil that never leaves a customer unanswered
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A birthday cake order can't wait for the counter to empty out. The agent takes the order, confirms the lead time and charges a deposit, while your team bakes and serves the people in the store.
See the AI agent demos and the CRM with restaurant examples.
What is the best WhatsApp chatbot for bakeries in Brazil?
The best WhatsApp chatbot for bakeries in Brazil is the one that answers on the number the bakery already uses, with business rules written by you. An AI agent on WhatsApp for a bakery is an automatic assistant that takes orders for cakes, savory snacks and party kits, gives price and lead time, charges a deposit when you configure it and confirms pickup or delivery, without someone at the counter having to stop to answer the phone.
Summary in 7 facts
- A birthday cake order can't wait for the counter to empty out.
- The agent takes the order, confirms the lead time and charges a deposit, while your team bakes and serves the people in the store.
- See the AI agent demos and the CRM with restaurant examples.
- The best WhatsApp chatbot for bakeries in Brazil is the one that answers on the number the bakery already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday bakery situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes for a bakery with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday bakery situations before and after the CertuAI agent.
TodayA cake order arrives on the bakery's WhatsApp at 10 p.m. and nobody sees it until morning
With CertuAIThe agent answers right away and logs flavor, size and pickup date
TodaySavory snacks for a party of a hundred noted from memory and forgotten
With CertuAIOrder logged in the conversation, with the right lead time and quantity
TodayA customer calls to ask whether bread is coming out of the oven right now
With CertuAIThe agent says what is available, without pulling anyone away from the counter
TodayThe pickup line for orders jams the register on Saturday morning
With CertuAIThe agent arranges staggered pickup times, so not everyone arrives together
What does a conversation handled by the AI look like?
Example conversation
Bakery AI agent
Customer: What time do you close today?
AI agent: Today the closing time is your hours.
Customer: I'd like to order a hundred coxinhas for Saturday
AI agent: Sure, I'll note it down. Tell me the flavor mix and the delivery time on Saturday. The day before, I'll confirm with you.
Is an AI agent or manual service better for bakeries?
The agent wins at tasks that repeat, and the person keeps winning at what takes judgment. With manual service someone at the bakery has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Cake order outside business hours | Only answered when someone at the counter has spare time, sometimes the next day | The agent answers right away, sets the lead time and logs the order |
| Savory snack order for a party | Jotted down on paper or in a notebook, with the risk of forgetting the quantity or date | Logged in the conversation with quantity, flavor and delivery date |
| Opening hours and holidays | Repeated dozens of times over the phone | Answered automatically, at any hour |
| Order pickup line | Customer shows up without warning and waits at the counter | The agent confirms the pickup time in advance |
What does the WhatsApp agent do for bakeries?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Cake and party kit orders
Weight, flavor, filling, frosting and pickup date logged in the conversation, with the lead time that type of cake needs, not the bakery's generic lead time.
Savory snack orders by the hundred
Quantity, flavor mix and delivery time on the day of the event, with automatic confirmation the day before so production isn't caught by surprise.
Deposit collection
From the amount you define, the agent asks for the deposit and only confirms the order after the receipt, through the payment method the bakery already uses.
Opening hours and holidays
Sunday, holiday and closing times answered on their own, even in the middle of the night, which is when nobody at the counter is on their phone.
Pickup reminders spread across the day
Reminds each customer of the agreed time, which prevents the whole line of orders showing up together on Saturday morning.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday bakery messages no longer depend on you having your phone in hand.
How does the agent start answering for a bakery?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp for bakeries cost?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working at the bakery.
Create my agentWhat needs to be ready before turning on the agent for a bakery?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The order price list: cake by the kilo, savory snacks by the hundred and party kits, with the price of each
- Minimum lead time per item, which is different for a decorated cake and for a hundred coxinhas
- Flavors and fillings that are always available and the ones that only exist with days of notice
- The deposit amount, from which order size you require it and how you receive it
- Hours on weekdays, Saturday, Sunday and holidays, and the pickup cutoff time
Whether the agent confirms the order as soon as the deposit receipt arrives or whether every order waits for someone in production to release the date.
The most common mistake: Accepting a decorated cake with the same lead time as a plain cake. Fondant, toppers and frosting need an extra day, and the lead time has to be written item by item, not for the whole bakery. Read how to fix this.
Bakery FAQ
Does the agent charge for the order on its own?
It asks for the deposit or payment the way you configure it, but the payment itself is processed by the method you already use, such as PIX (Brazil's instant payment) or a payment link.
Does it work for last-minute orders?
Yes. It answers right away and warns if the requested lead time is too short for what was ordered.
Do I need to change the bakery's number?
No. You connect the number your customers already use by scanning a QR code.
Can I use it just for orders, without touching the rest of the service?
Yes, you decide what the agent covers. Many bakeries start with just orders and opening hours, and leave the counter as it is.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with restaurant examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
A cake and a hundred-savory-snacks order logged at ten at night, with the lead time for that item, the deposit charged and the whole order visible in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent