How Much CRM Software Costs, With Official Prices
CRM software costs nothing on free plans for one to three users, and roughly US$ 9 to US$ 25 per user per month on the first paid plan of the CRMs small businesses use most, according to the official pricing pages checked on 17 October 2026. Two things move the bill more than the plan name: the number of people using it, because almost every CRM charges per user, and whether it connects to WhatsApp through the official platform, which usually sits in a higher tier or a separate product.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Bernardo Villela · CEO, CertuAI
Conecte o WhatsApp e a IA aprende com as suas conversas: preços, horários e o seu jeito de responder.
Conectar meu WhatsApp Você revisa e aprova antes de a IA atender alguém.Summary in 7 facts
- CRM software costs nothing on free plans for one to three users, and roughly US$ 9 to US$ 25 per user per month on the first paid plan of the CRMs small businesses use most, according to the official pricing pages checked on 17 October 2026.
- Two things move the bill more than the plan name: the number of people using it, because almost every CRM charges per user, and whether it connects to WhatsApp through the official platform, which usually sits in a higher tier or a separate product.
- Conecte o WhatsApp e a IA aprende com as suas conversas: preços, horários e o seu jeito de responder.
- Prices and limits checked on each vendor's official pricing page on 17 October 2026.
- A six-person team on a US$ 14 plan pays US$ 84 a month.
- Multiply by the per-user price of the plan with the features you need, not the cheapest plan.
- The CRM that pays off is the one your team updates every day.
In numbers
| Number | What it means |
|---|---|
| US$ 9 | CRM software costs nothing on free plans for one to three users, and roughly US$ 9 to US$ 25 per user per month on the first paid plan of the CRMs small businesses use most, according to the… |
| US$ 14 | A six-person team on a US$ 14 plan pays US$ 84 a month. |
| US$ 25 per user | How much does a CRM cost per month?: From free for one to three users, to roughly US$ 9 to US$ 25 per user per month on the first paid plan of popular CRMs, as of October 2026. |
| 10% | Is annual CRM billing worth it?: Once your team uses the CRM daily, annual billing is usually 10% to 20% cheaper. |
How much does each CRM cost in 2026?
| CRM | First paid plan | How it charges |
|---|---|---|
| Freshsales | Growth: US$ 9 per user/month, billed annually | Per user |
| Pipedrive | Lite: US$ 14 per user/month, billed annually | Per user |
| HubSpot | Starter: the page shows US$ 7 (new-customer promotion) and US$ 20 per user/month | Per user |
| Kommo | Base: US$ 25 per user/month, billed every 6 months | Per user; no monthly option |
| Bitrix24 | Basic: US$ 49/month billed annually or US$ 69 monthly, 5 users included | Per company |
Prices and limits checked on each vendor's official pricing page on 17 October 2026. They change; check before you sign up. Zoho has paid plans, but its official page showed only local-currency prices on that date, so they are not listed here.
What makes CRM software more expensive?
- Users. A six-person team on a US$ 14 plan pays US$ 84 a month.
- The official WhatsApp connection. HubSpot requires a Professional hub for WhatsApp; Pipedrive offers it from its Growth plan.
- Message fees. On the official WhatsApp platform, Meta charges per message, including replies after 1,000 free per number each month since 1 October 2026.
- Annual commitments. Discounts come with lock-in; some vendors offer no monthly billing at all.
- Automation and reporting, which often live only on upper tiers.
How do you work out what a CRM will really cost you?
- Count users a year from now.
- Multiply by the per-user price of the plan with the features you need, not the cheapest plan.
- Add the WhatsApp connection: add-on, higher tier or separate product.
- Add Meta's message fees if you use the official WhatsApp platform.
- Compare monthly and annual billing, and read the cancellation terms.
Is an expensive CRM better for a small business?
Not by itself. The CRM that pays off is the one your team updates every day. For a business that sells mostly on WhatsApp, a CRM that records each conversation automatically saves more than a feature-rich CRM nobody opens. CertuAI, for example, includes a CRM in every plan from Start, US$ 75 a month, filled in by the AI that answers WhatsApp, Instagram and Messenger, and every new account starts with a trial of 200 customer messages within 7 days, with no card.
Read next
Frequently asked questions
- How much does a CRM cost per month?
- From free for one to three users, to roughly US$ 9 to US$ 25 per user per month on the first paid plan of popular CRMs, as of October 2026.
- Why do CRMs charge per user?
- Because value grows with the people who use it. It also means the bill grows with your team, which is worth planning for.
- How much does a WhatsApp CRM cost?
- It depends on how WhatsApp connects. Browser extensions are cheap or included; the official WhatsApp Business Platform usually needs a higher tier, plus Meta's per-message fees.
- Is annual CRM billing worth it?
- Once your team uses the CRM daily, annual billing is usually 10% to 20% cheaper. Before that, stay monthly.
Keep reading
In short
CRM software costs nothing on free plans for one to three users, and roughly US$ 9 to US$ 25 per user per month on the first paid plan of the CRMs small businesses use most, according to the official pricing pages checked on 17 October 2026.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
