Answers customers, sells and gives you your time back
WhatsApp chatbot for daycare centers in Brazil that leaves no customer unanswered
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
The decision to leave a small child with someone comes down to trust. The agent answers clearly about openings, hours, routine and meals, and calls in the coordinator as soon as the family wants to have a real conversation.
See the AI agent demos.
What is the best WhatsApp chatbot for daycare centers in Brazil?
The best WhatsApp chatbot for daycare centers in Brazil is the one that answers on the number the daycare already uses, with the business rules written by you. An AI agent on WhatsApp for a daycare center is CertuAI's automated assistant. It answers the minimum age accepted, openings by class, full-day or part-day hours, nap and meal routine, what the child needs to bring in the backpack and the monthly tuition, and calls in the daycare's staff when the family wants to visit.
Summary in 7 facts
- The decision to leave a small child with someone comes down to trust.
- The agent answers clearly about openings, hours, routine and meals, and calls in the coordinator as soon as the family wants to have a real conversation.
- See the AI agent demos.
- The best WhatsApp chatbot for daycare centers in Brazil is the one that answers on the number the daycare already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the daycare before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the daycare with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations at the daycare before and after the CertuAI agent.
TodayA father messages in the middle of the night asking whether the daycare takes a six-month-old baby
With CertuAIThe agent answers right away with the age cutoff and which classes still have openings
TodayThe list of what to bring in the backpack is passed along by word of mouth and something is always missing
With CertuAIThe list goes out in writing, the same for every family
TodayThe question about naps, diapers and meals gets half an answer in the rush
With CertuAIThe agent tells the whole daily routine, the way the daycare organizes it
TodayA note about an already enrolled child gets lost among information requests
With CertuAIThe agent separates it and passes it straight to the daycare's staff
What does a conversation handled by the AI look like?
Example conversation
Daycare AI agent
Customer: Do you take a six-month-old baby?
AI agent: The minimum age and the classes open today are what you set up.
Customer: What do I need to send in the backpack every day?
AI agent: I'll send you the complete backpack list, including what needs to be labeled with the name.
Is an AI agent or manual customer service better for daycare centers?
The agent wins at tasks that repeat, and a person keeps winning at what takes judgment. With manual service, someone at the daycare has to stop what they're doing; with the CertuAI agent the answer goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Minimum age accepted, in months | Depends on someone opening the class book to check | Answered right away, with the cutoff you keep up to date |
| Full-day or part-day hours | Repeated dozens of times a week | Answered automatically, even at night |
| Nap, meal and diaper-change routine | Told in part, in the middle of a busy day | Answered in full, the way the daycare organizes the day |
| What the child needs to bring | List passed along by word of mouth, and an item is always missing | Written list, sent the same to every family |
| Note about an enrolled child | Disappears among messages from people asking for information | Separated and taken straight to the daycare's staff |
What does the WhatsApp agent do for daycare centers?
It does the customer service that is yours today. You teach it the business once in the Brain, CertuAI's knowledge base, and the agent answers families your way, with your rules.
Minimum age and openings by class
From how many months old the daycare accepts children and which classes are open today, as you update it.
Full-day and part-day hours
Drop-off, pickup, what changes in price between one shift and another and how late the child can stay.
Nap, meal and hygiene routine
How the menu, nap time and diaper changes work, the way the daycare does it.
Backpack item list
Written once, sent in full to every new family, with what needs to be labeled with the child's name.
Facility visit and waitlist
Time logged in the conversation, and anyone left without an opening goes on the list with the child's age.
What questions do families send on WhatsApp?
They're always the same, and the agent answers each one on its own. These everyday daycare messages no longer depend on you having your phone in hand.
How does the agent start answering at the daycare?
Three steps, the same day. No installation, no code and no change to the number families already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for daycare centers?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning on the agent at the daycare?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The minimum age in months and the maximum age for each class
- Drop-off and pickup times for full-day and part-day, and what each one costs
- The daily routine written out: naps, meals, diaper changes and activities
- The list of what the family sends in the backpack, and what needs to be labeled with the name
- The health rule: with fever, chickenpox or lice the child stays home, and for how many days
Whether the agent gives the full-day tuition in the conversation or whether the price only comes out after the visit to the facility.
The most common mistake: Leaving the age cutoff unwritten and expecting the agent to infer it from the class name. Nursery means something different at each daycare, and without the number in months the agent answers with the most likely cutoff instead of yours. Read how to fix this.
Frequently asked questions from daycare centers
Does the agent answer messages about a child who is already enrolled?
No. Fever, a late pickup and any note for the day go straight to the daycare's staff. The agent serves people looking for information.
Can it explain the daycare's health policy?
Yes, when you write the rule in the Brain: fever, chickenpox, lice, whatever keeps a child from coming in. The specific case of an enrolled child still goes to the staff.
Can it keep the contact of people who were left without an opening?
Yes. Every conversation becomes a contact in the CRM with the child's age, and you reach out when the class opens.
Does it work for more than one location?
Yes, you configure it per location and the agent answers according to the address the family is asking about.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Minimum age, full-day hours, nap routine and the backpack list answered at any hour, and every family becomes a contact in the daycare's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent