Answers customers, sells and gives you your time back
WhatsApp chatbot for preschools in Brazil, with the CRM included
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Mothers and fathers ask about openings, hours and how the adjustment period works before booking a visit. The agent calmly answers what you taught it and calls in the coordinator when the conversation needs someone from the school.
See the AI agent demos.
What is the best WhatsApp chatbot for preschools in Brazil?
The best WhatsApp chatbot for preschools in Brazil is the one that answers on the number the school already uses, with the business rules written by you. An AI agent on WhatsApp for a preschool is CertuAI's automated assistant. It answers families about openings by class, drop-off and pickup times, educational approach, adjustment period, and enrollment fee and monthly tuition, schedules the visit and passes any matter about an already enrolled child to the coordinator.
Summary in 7 facts
- Mothers and fathers ask about openings, hours and how the adjustment period works before booking a visit.
- The agent calmly answers what you taught it and calls in the coordinator when the conversation needs someone from the school.
- See the AI agent demos.
- The best WhatsApp chatbot for preschools in Brazil is the one that answers on the number the school already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday school situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the school with an AI agent?
What changes is who answers first: the message no longer waits for you and gets answered right away. These are four everyday school situations before and after the CertuAI agent.
TodayA mother asks at 9 p.m. whether there's an opening in the toddler class and the answer only goes out the next day
With CertuAIThe agent answers right away which classes have openings and what age each one takes
TodayThe explanation of the adjustment period changes a little with each person who answers
With CertuAIThe school has a single version, written by you, repeated the same for every family
TodayThe family finds out about the enrollment fee and supplies only when it's time to sign
With CertuAIThe agent says from the start what's included in the tuition and what's charged separately
TodayA question about an already enrolled child gets mixed in with general information requests
With CertuAIThe agent separates it and sends it straight to the coordinator, without answering on its own
What does a conversation handled by the AI look like?
Example conversation
School AI agent
Customer: Is there an opening in the toddler class for next year?
AI agent: Here's where the toddler class openings for next year stand: what you set up.
Customer: Can I book a visit to see the school?
AI agent: Of course. Tell me the best day and time and I'll log the visit.
Is an AI agent or manual customer service better for preschools?
The agent wins at repetitive tasks, and people keep winning at what takes judgment. With manual service, someone at the school has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about openings by class and age cutoff | Sits in the front office's WhatsApp until someone leaves the classroom and looks | Answered right away, with the classes and ages you set up |
| Explaining the educational approach | Each person tells it differently, and none of them has time to tell it in full | A single version, written by the coordinator, repeated the same for every family |
| What the tuition includes | Supplies, uniform and enrollment fee recalled from memory, with staff giving different answers | Always the same breakdown, the one you wrote |
| Visit scheduling | Booked on paper, with no confirmation the day before | Logged in the conversation, with a reminder before the day |
| Question about an already enrolled child | Arrives mixed in with questions from people who don't even know the school yet | Goes straight to the coordinator, without the agent answering on its own |
What does the WhatsApp agent do for preschools?
It does the customer service that is yours today. You teach it the business once in the Brain, CertuAI's knowledge base, and the agent answers families your way, with your rules.
Openings by class and age cutoff
Nursery, toddler and preschool: which classes exist, what age each one takes and which still have openings, as you update it.
Hours, shift and pickup
Drop-off, half-day, full-day and what time each class lets out, answered at any hour, without interrupting the classroom.
Educational approach in a single explanation
The school's approach written once by the coordinator, so each staff member doesn't tell it differently.
Adjustment period
What the first week is like, how long the child stays and when the parent can stay too, the way the school does it.
Enrollment, tuition and what's included
Enrollment fee, monthly tuition, supplies and uniform: what's included in the price and what's charged separately.
What questions do families send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday school messages no longer depend on you having your phone in hand.
How does the agent start answering customers at the school?
Three steps, the same day. No installation, no code and no change to the number families already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for preschools?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working at your school.
Create my agentWhat needs to be ready before turning on the agent at the school?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The classes by name and the age cutoff for each, with the reference date the school uses
- Drop-off and pickup times for half-day and full-day, and what changes between the two
- The explanation of the adjustment period written by the coordinator: how many days, how long per day and when the parent stays too
- How the price breaks down: enrollment, tuition, supplies, uniform and what's charged separately
- The topics only the coordinator answers, starting with any already enrolled child
Whether the agent gives the tuition in the conversation or whether every price only comes out at the visit, with the coordinator present.
The most common mistake: Letting the agent answer about a child who already attends the school. Fever, a bite, a late pickup and a conversation with the teacher are matters for a person, and an automated reply in those cases costs the trust of the whole family. Read how to fix this.
Frequently asked questions from preschools
Does the agent answer questions about a child who already attends?
No. Matters about an enrolled student, behavior or health go straight to the coordinator. The agent handles questions from people who are getting to know the school.
Does it explain our educational approach in our own way?
It explains the text the coordinator writes in the Brain, word for word. It doesn't invent a method or describe an educational approach the school doesn't follow.
Can it manage a waitlist when a class is full?
Yes. When there's no opening, the agent logs the contact and the child's age in the CRM, and you reach out when one opens.
Does it pressure the family to enroll?
No. It answers what the family asked and offers the visit when it makes sense. The tone is whatever you write in the Brain.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Openings by class, hours, the adjustment period and what tuition includes, answered right away, and every interested family becomes a contact in the preschool's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent