Answers customers, sells and gives you your time back
A WhatsApp chatbot for furniture stores in Brazil that answers on its own
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Someone who saw the sofa on the floor wants to know if it comes in the right color, how much delivery costs and whether you assemble it. The agent answers availability, lead time, shipping and assembly while the salesperson works the counter.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for furniture stores in Brazil?
The best WhatsApp chatbot for furniture stores in Brazil is the one that answers on the number your store already uses, with business rules written by you. An AI agent on WhatsApp for furniture stores is CertuAI's automatic assistant. It confirms the color, size and finish of the model, separates in-stock items from made-to-order ones, answers shipping by region and assembly rules, and sends photos and the product sheet while the salesperson works the showroom.
Summary in 7 facts
- Someone who saw the sofa on the floor wants to know if it comes in the right color, how much delivery costs and whether you assemble it.
- The agent answers availability, lead time, shipping and assembly while the salesperson works the counter.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for furniture stores in Brazil is the one that answers on the number your store already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday shop situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the shop with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday shop situations before and after the CertuAI agent.
TodayA customer asks if the wardrobe comes in white and waits for a salesperson to be free to answer
With CertuAIThe agent confirms color, size and availability right away and moves on to the next closing question
TodayThe usual questions: do you deliver to my neighborhood? how much is shipping? do you assemble?
With CertuAIThe agent answers delivery lead time, shipping cost by region and whether assembly is included, your way
TodayA customer asks for a photo and the size of the bookcase and the conversation dies until someone finds it in stock
With CertuAIThe agent sends the photo, measurements and payment terms and keeps the customer warm
TodaySomeone interested in the bedroom set disappears after asking the price
With CertuAIThe agent follows up a few days later and reopens the conversation with an installment offer
What does a conversation handled by the AI look like?
Example conversation
The shop's AI agent
Customer: Does this sofa come in gray? What are the dimensions?
AI agent: I'll check the color and size against what is up to date here: what you set up. Want me to send photos and the spec sheet?
Customer: Will this sofa fit through an eighty-centimeter door?
AI agent: Send me the width of the doorway and the elevator, and I'll record it with the order before we close.
Is an AI agent or manual customer service better for furniture stores?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the shop has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Color, size and finish questions | The salesperson leaves the customer on the floor to check the system | Answered right away, from what you keep set up |
| Shipping and lead time by neighborhood | Worked out off the top of the head, and each salesperson gives a different price | Answered from the table you wrote, the same for everyone |
| Item that comes from the factory | The lead time becomes an estimate said on impulse, in the middle of the sale | The agent gives the lead time on record and passes to you whatever needs confirmation |
| Assembly included or separate | Explained again in every sale, with small differences | Explained your way, with the price and scheduling rule |
| Customer who asked the price and disappeared | Stays in the inbox until nobody remembers them | The agent reopens the conversation later, and the CRM shows where it was left |
What does the WhatsApp agent do for furniture stores?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Color, size and finish check
Confirms whether the model comes in the color, size and fabric the customer wants, based on what you keep up to date.
In stock or made to order
Separates what ships from the warehouse from what comes from the factory and gives the lead time for each case, without making promises on impulse.
Shipping and assembly
Shipping cost by neighborhood, city or ZIP code, and whether assembly is included in the price, charged separately or scheduled later.
Sending photos and the product sheet
Sends photos, measurements and the spec sheet without the salesperson stopping to leave the customer on the showroom floor.
Measurement and access check
Asks for the size of the space, the door and the elevator before closing and records everything with the order.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday shop messages no longer depend on you having your phone in hand.
How does the agent start answering at the shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, logs every request and quote in the included CRM and follows up with people who went quiet.
How much does an AI agent on WhatsApp cost for furniture stores?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in the shop.
Create my agentWhat needs to be ready before turning the agent on in the store?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The list of models with colors, fabrics and sizes, marking what is in stock and what is made to order
- The lead time for each case, separating the warehouse from the factory
- The shipping table by neighborhood, city or ZIP code range, and the limit of the area the store delivers to
- The assembly rule: which products include it, how much it costs separately and how many days after delivery
- Payment methods, number of installments and what changes in the price when paying in full
- The exchange policy, the warranty and the procedure when the product arrives damaged
Whether the agent may offer a discount or special terms on its own, or whether all price negotiation goes through the salesperson.
The most common mistake: Letting the agent confirm in-stock availability from an outdated list. Furniture sold as in stock and delivered thirty days later is the most expensive conversation the store has with a customer. Read how to fix this.
Frequently asked questions from furniture stores
Does the agent tell in-stock items from made-to-order ones?
Yes, if you keep that marked. It gives the lead time for what is in the warehouse and the lead time for what comes from the factory, instead of giving a single number for both cases.
Can I enter my shipping table by region?
Yes. You teach it the shipping and lead time table once, by neighborhood, city or ZIP code, and update it whenever you want.
Does it close the sale on its own?
It takes the customer up to the point of closing: availability, prices, shipping and payment. When the customer is ready to commit, it hands off to the salesperson in the same conversation.
Where does that leave the salesperson if the agent answers first?
The whole conversation is recorded in the CRM with who took over, so whoever came in to close shows up in the history. The agent handles the repeated questions and hands over a customer ready to negotiate.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Color, size, shipping and assembly answered while the salesperson works the showroom, with in-stock items separated from what comes from the factory and the customer in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent