Answers customers, sells and gives you your time back
WhatsApp chatbot for inns in Brazil, with your business's Brain
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
People asking about holiday availability message five inns and book with the first one that answers. The agent answers right away, with the rate, photos and pre-booking.
See the AI agent demos.
What is the best WhatsApp chatbot for inns in Brazil?
The best WhatsApp chatbot for inns in Brazil is the one that answers on the number the inn already uses, with business rules written by you. An AI agent on WhatsApp for inns is CertuAI's automatic attendant, connected to the number the inn already uses. It answers availability and holiday nightly rates right away, sends the room photos, forwards the pre-booking according to your deposit policy and sends arrival instructions before check-in.
Summary in 7 facts
- People asking about holiday availability message five inns and book with the first one that answers.
- The agent answers right away, with the rate, photos and pre-booking.
- See the AI agent demos.
- The best WhatsApp chatbot for inns in Brazil is the one that answers on the number the inn already uses, with business rules written by you.
- An AI agent on WhatsApp for inns is CertuAI's automatic attendant, connected to the number the inn already uses.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday inn situations before and after the CertuAI agent.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the inn with an AI agent?
What changes is who answers first: the message no longer waits for you and gets answered right away. These are four everyday inn situations before and after the CertuAI agent.
TodayHoliday question answered after the guest has already booked another inn
With CertuAIAvailability, rate and room photos right away, pre-booking forwarded
TodayThe same questions: breakfast included, pets allowed, parking
With CertuAIInn policies answered on their own, always correct
TodayGuest arrives without knowing the check-in time or how to get there
With CertuAIComplete instructions sent days before arrival
TodayHappy guest leaves and never comes back
With CertuAIThe agent invites them back for the next season with a returning-guest deal
What does a conversation handled by the AI look like?
Example conversation
Inn AI agent
Customer: Do you have a room for the September holiday for 2 adults?
AI agent: For 2 adults on the September holiday, the free rooms and the minimum stay are what you set up.
Customer: Do you accept a small dog?
AI agent: The inn's pet policy is what you set up.
Is an AI agent or manual customer service worth more for inns?
The agent wins at repetitive tasks, and people keep winning at what takes judgment. With manual service, someone at the inn has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Holiday availability question | Answered after the guest booked with the first inn that answered | Availability, rate and room photos right away, pre-booking forwarded |
| Breakfast included, pets, parking | The same policies repeated in every conversation | House rules answered on their own, always correct |
| Guest arrival | Guest calls lost, not knowing the check-in time or the way | Complete instructions sent days before, without anyone asking |
| Middle-of-the-night message | Guest in another time zone waits for the front desk to open | Answered right away, at any hour |
| Guest who loved the stay | Leaves and never hears from you again | Invitation for the next season with a returning-guest deal |
What does the WhatsApp agent do for inns?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers guests your way, with your rules.
Availability and rates
Dates, room types, prices by period and minimum stay, answered right away.
Pre-booking
Guest details collected and deposit guidance given according to your policy.
House policies
Pets, children, breakfast, parking, cancellation: never repeat yourself again.
Pre-check-in
How to get there, times, what to bring: sent automatically before the stay.
Guest loyalty
Post-stay thank-you and an invitation for the next season.
What questions do guests send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday inn messages no longer depend on you having your phone in hand.
How does the agent start answering customers at the inn?
In three steps, on the same day. No installation, no code and no changing the number your guests already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for inns?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Inn FAQ
I use Booking and Airbnb. Does this replace them?
It complements them: WhatsApp is your direct channel, with no commission. The agent answers people who come by referral and from Instagram, where the margin is yours.
Availability changes all the time. How does it keep up?
You keep the occupancy calendar up to date and the agent answers from it. Pre-bookings always go through your confirmation.
Does it answer in the middle of the night too?
The agent does. A guest in another time zone, or a holiday-eve insomniac: answered right away.
How much does it cost?
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers availability and holiday nightly rates right away, makes the pre-booking and guides check-in. Every conversation becomes a contact and a task in the CRM, with nobody typing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent