Answers customers, sells and gives you your time back
WhatsApp chatbot for tutoring centers in Brazil that leaves no customer without an answer
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
The one writing is the mother or father, almost always after a bad report card or a scheduled exam. The agent answers subject, schedule and price right away, and books the conversation with the teacher.
See the AI agent demos.
What is the best WhatsApp chatbot for tutoring centers in Brazil?
The best WhatsApp chatbot for tutoring centers in Brazil is the one that answers on the number the center already uses, with the business rules written by you. An AI agent on WhatsApp for a tutoring center is an automatic assistant that tells the parent which subjects and grades the center covers, whether the class is one-on-one or in a small group, how many times a week the student comes, how much the package costs and which slots are open outside school hours, and books the student's initial assessment.
Summary in 7 facts
- The one writing is the mother or father, almost always after a bad report card or a scheduled exam.
- The agent answers subject, schedule and price right away, and books the conversation with the teacher.
- See the AI agent demos.
- The best WhatsApp chatbot for tutoring centers in Brazil is the one that answers on the number the center already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the center before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the center with an AI agent?
What changes is who answers first: the message no longer waits for you and gets answered right away. These are four everyday situations at the center before and after the CertuAI agent.
TodayA mother messages at 10 p.m. saying her son has to retake math
With CertuAIThe agent answers right away whether the center covers the grade, the class format and the price
TodayThe explanation of one-on-one and group classes changes depending on who answers
With CertuAIOne version goes out, written by you, the same for every family
TodayFitting a time outside school hours takes ten messages back and forth
With CertuAIThe agent shows the open slots and books the student's assessment
TodayExam week brings too many messages and some go unanswered
With CertuAIEvery parent gets an answer right away, with no queue
What does a conversation handled by the AI look like?
Example conversation
Center's AI agent
Customer: My son is struggling with seventh-grade math, do you take him?
AI agent: The subjects and grades the center covers are here: what you entered. Would you like to book the initial assessment with the teacher?
Customer: Do you have a morning slot? He goes to school in the afternoon.
AI agent: In the morning, outside school hours, I have your open slots.
Is an AI agent or manual customer service better for tutoring centers?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. With manual service, someone at the center has to stop what they're doing; with the CertuAI agent the answer goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Inquiries that spike after report cards | Everything arrives in the same week and the answer takes days | Every parent is answered right away, even in exam week |
| Question about the subject and grade level covered | Depends on the teacher leaving class to check | Answered on its own, with the subjects and grades you entered |
| One-on-one or group class | Explained again to each family, in different words | One explanation, written by you, repeated the same every time |
| Student who needs to start before the exam | Waits for someone to build the schedule | Gets the open slots outside school hours right away |
| Parent who asked for the price and never came back | Gets lost in the conversation list | Becomes a contact in the CRM and gets an automatic follow-up |
What does the WhatsApp agent do for tutoring centers?
It does the customer service that is yours today. You teach it the business once in the Brain, CertuAI's knowledge base, and the agent answers families your way, with your rules.
Subjects and grade levels covered
From elementary to high school: what the center takes on and what it doesn't, written by you.
Class format and frequency
One-on-one, pairs or small group, and how many times a week each package includes.
Price per class and per monthly package
Single class, package and what changes during exam periods, with the price list you set.
Open slots outside school hours
Mornings for students who go to school in the afternoon and the other way around, with the schedule you keep.
Initial assessment booking
A conversation with the teacher booked on the calendar, with a reminder before the day.
What questions do families send on WhatsApp?
The questions are always the same, and the agent answers each one on its own. These everyday messages at the center no longer depend on you having your phone in hand.
How does the agent start answering at the center?
Three steps, the same day. No installation, no code and no change to the number families already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp for tutoring centers cost?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentTutoring center FAQ
Who talks to the agent, the student or the parent?
The agent is written to talk to the parent, who is the one asking about subject, schedule and price. Topics about a student who already attends go straight to the teacher or to the coordinator.
Does the agent answer subject questions from the student?
No. It handles subjects covered, format, price, schedule and booking. Teaching content stays with your teachers.
Can it handle the rush of exam week?
That's where it helps most. It answers everyone at the same time, without the queue that builds up when the grading period closes.
Do I need to change the center's number?
No. You connect the number families already use by scanning a QR code.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers subject, class format and package price and books the student's assessment. Every conversation becomes a contact and a task in the CRM, with nobody typing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent