How to train an AI on your business information: the Brain
The Brain is the knowledge base of your AI agent on CertuAI: prices, services, hours, rules, what the business does and does not do, and your way of talking. The agent answers using it, and when a question goes beyond what is saved, it hands off to a human instead of making things up. Fixing a wrong answer means updating the Brain, not rewriting flows. The content can be built from your website, Instagram, or Facebook.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 99 a month, with no lock-in. Create my agent
Connect your WhatsApp and the AI learns from your conversations: prices, hours and the way you answer.
Connect my WhatsApp You review and approve before the AI answers anyone.Summary in 6 facts
- The Brain is the knowledge base of your AI agent on CertuAI: prices, services, hours, rules, what the business does and does not do, and your way of talking.
- The agent answers using it, and when a question goes beyond what is saved, it hands off to a human instead of making things up.
- Fixing a wrong answer means updating the Brain, not rewriting flows.
- The content can be built from your website, Instagram, or Facebook.
- What makes the answer different is what the AI knows about your business.
- It starts with what already exists: the website, Instagram, or Facebook of the business, plus chat history.
Why does the Brain matter more than the AI model?
Any tool today uses similar models. What makes the answer different is what the AI knows about your business. A generic ChatGPT does not know your price, your turnaround time, or what you do not take, and that is exactly why it makes mistakes.
What goes into the Brain?
- Prices, services, and what is included in each one
- Hours, address, and payment methods
- The questions customers always ask
- What the business does not do, which is what is usually missing
How is the Brain's content built?
It starts with what already exists: the website, Instagram, or Facebook of the business, plus chat history. From there, you tune and fill it in.
Frequently asked questions
- What is the Brain of your business?
- The knowledge base of your business, where the agent gets its answers: prices, services, rules, hours, and what the business does not do.
- How do I fix a wrong answer from the agent?
- Updating the Brain. Fixing only that conversation makes the error come back in the next one.
- Who owns the Brain data?
- The client. Handling follows CertuAI Privacy Policy.
- Do I need to write everything from scratch?
- No. Setup starts with your business website, Instagram, or Facebook, and past conversation history.
In short
The Brain is the knowledge base of your AI agent on CertuAI: prices, services, hours, rules, what the business does and does not do, and your way of talking. The agent answers using it, and when a question goes beyond what is saved, it hands off to a human instead of making things up. Fixing a wrong answer means updating the Brain, not rewriting flows.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 99 a month, with no lock-in. Create my agent
