Is the CertuAI survey already open?

Yes. The first survey is collecting responses and invites Brazilian small businesses to answer questions about WhatsApp customer service and AI use.

Will CertuAI publish the results?

Yes. The results are meant to become a public report with aggregated data, without exposing individual answers from participating companies.

Can journalists use the data?

Yes. The research page was created to bring together studies, methodology and a press contact for stories on AI, WhatsApp and Brazilian SMBs.

Research

Real data on AI, WhatsApp and customer service in Brazilian companies.

Quick answer

The CertuAI research page gathers original studies on how Brazilian small and midsize businesses serve customers on WhatsApp, how much time they lose on manual replies, how many leads go without a reply and what holds back the adoption of artificial intelligence in customer service. The first survey is The State of AI in the WhatsApp of Brazilian SMBs, with data collection open to map conversation volume, reply speed, use of automation, use of AI, customers' most common questions, lead follow-up and barriers to adoption.

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What is the first CertuAI survey?

The first survey is The State of AI in the WhatsApp of Brazilian SMBs. It measures how small businesses receive, answer and follow up with customers on WhatsApp, before turning the data into a public report.

What does the survey measure?

WhatsApp conversation volume, reply time, leads without a reply, use of automation, use of AI, customers' most common questions, weekly time spent by owners and barriers to adopting AI in customer service.

Why does CertuAI publish research?

To become an independent source on customer service, WhatsApp and AI in Brazilian companies. The idea is for journalists, partners and business owners to find market data, not just a page selling software.

Where are the numbers CertuAI has already measured?

At /dados: how long AI takes to reply on WhatsApp, how much each AI model costs in Brazilian reais and what public surveys say, each number with its source, period and date.

Frequently asked questions

Is the CertuAI survey already open?: Yes. The first survey is collecting responses and invites Brazilian small businesses to answer questions about WhatsApp customer service and AI use.
Will CertuAI publish the results?: Yes. The results are meant to become a public report with aggregated data, without exposing individual answers from participating companies.
Can journalists use the data?: Yes. The research page was created to bring together studies, methodology and a press contact for stories on AI, WhatsApp and Brazilian SMBs.