Answers customers, sells and gives you your time back
WhatsApp chatbot for equipment rental companies in Brazil, with the CRM included
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Someone who needs a concrete mixer wants to know if one is free Monday and what the daily rate is. The agent replies with the rate table, checks the period and logs the reservation, without pulling anyone away from the yard.
See the AI agent demos.
What is the best WhatsApp chatbot for equipment rental companies in Brazil?
The best WhatsApp chatbot for equipment rental companies in Brazil is the one that answers on the number the rental company already uses, with the business rules written by you. A WhatsApp AI agent for an equipment rental company is CertuAI's automatic attendant. It gives the hourly, daily, weekly and monthly rate for each piece of equipment, checks the requested period, explains the deposit, contract and documents required at pickup, and logs the reservation for the team to confirm, without interrupting service at the yard.
Summary in 7 facts
- Someone who needs a concrete mixer wants to know if one is free Monday and what the daily rate is.
- The agent replies with the rate table, checks the period and logs the reservation, without pulling anyone away from the yard.
- See the AI agent demos.
- The best WhatsApp chatbot for equipment rental companies in Brazil is the one that answers on the number the rental company already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the rental company before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the rental company with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations at the rental company before and after the CertuAI agent.
TodayA customer asks the daily rate for the concrete mixer and waits for someone to leave the yard to check
With CertuAIThe agent answers instantly, using the rate table you maintain
TodayA reservation for next week is jotted down in a notebook and forgotten
With CertuAIPeriod and equipment logged in the conversation and in the CRM
TodayDeposit and contract rules explained again to every customer
With CertuAIAnswered automatically, exactly the way you wrote them
TodayThe machine sits idle at the job site past the deadline because nobody followed up
With CertuAIThe agent reminds the customer about the return on the agreed date
What does a conversation handled by the AI look like?
Example conversation
Rental company AI agent
Customer: Do you have a plate compactor free next week?
AI agent: Send me the exact dates and I'll check that it's free and log the request.
Customer: Do you deliver the machine to the job site or do I have to pick it up?
AI agent: We deliver to the job site. Send me the address, the time and the person who will receive the machine.
Is an AI agent or manual service better for equipment rental companies?
The agent wins on repeated tasks, and the person keeps winning on what takes judgment. With manual service someone at the rental company has to stop what they're doing; with the CertuAI agent the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about an equipment's daily rate | Someone has to leave the yard to check the rate table | Answered instantly, with the prices you maintain |
| Availability for the requested period | Checked in the reservation notebook, when there is time | The agent checks the period and logs the request right away |
| Deposit and contract rules | Explained again in every conversation | Answered automatically, the way you wrote them |
| Delivery and pickup at the job site | Arranged by phone, with the address jotted down on paper | Address and time logged in the conversation |
| Return coming due | Nobody follows up and the machine sits idle at the job site | The agent reminds the customer on the date you set |
What does the WhatsApp agent do for equipment rental companies?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Rate by hour, day, week and month
Each piece of equipment with the price range you set for each rental period.
Period check
Checks whether the machine is free on the requested dates and logs the request before anyone makes a promise.
Pickup requirements
ID, proof of address, deposit and who can sign for the job site, answered before the customer leaves home.
Delivery and pickup at the job site
Address, time, contact person and what needs to be cleared on site to receive the machine.
Equipment return reminder
Notifies the customer near the end of the rental period, so the machine doesn't sit idle at the job site.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the rental company no longer depend on you having your phone in hand.
How does the agent start serving customers at the rental company?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, logs every request and quote in the included CRM and follows up with people who went quiet.
How much does a WhatsApp AI agent cost for equipment rental companies?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the rental company?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The equipment list with the hourly, daily, weekly and monthly rate for each item
- The deposit rule, the contract and required documents, and who can sign for the job site
- The delivery area, the freight fee by region and what needs to be cleared on site to receive the machine
- Whether the rental includes fuel, blades, drill bits and wear parts, or whether those are charged separately
- What to do when the machine breaks down at the job site and what the replacement time is
Whether the agent logs the reservation and blocks the equipment right away, or leaves the request pending until someone at the yard confirms.
The most common mistake: Letting the agent promise a piece of equipment without checking the period. Concrete mixers and plate compactors are counted units, and two reservations in the same week mean a job site with no machine on pour day. Read how to fix this.
Frequently asked questions from equipment rental companies
Does it explain what the customer needs to bring to pick up the machine?
Yes. ID, proof of address, the deposit amount and who can sign for the job site are written in the Brain, and the agent answers everything before anyone leaves home with an empty vehicle.
Does it know what is in the yard and what is out on rent?
It answers from the list and calendar you maintain, and logs each request in the CRM. Tracking what has already gone out stays in your system.
Does it work for hourly, daily and monthly rentals?
Yes. You define each range and the agent answers according to the period the customer asks for.
What if the customer wants the machine with an operator?
It says whether you provide an operator and what changes in the price, the way you write it. CertuAI doesn't put anyone in the field, so the operator is always from your team or the customer's.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Someone who needs a concrete mixer wants the daily rate and whether one is free Monday. The agent replies with the rate table, checks the period and logs the reservation in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent