Answers customers, sells and gives you your time back
WhatsApp chatbot for home care companies in Brazil that never leaves a customer without a reply
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
The person writing is the patient's adult child, almost always in a hurry because of a hospital discharge. The agent answers the price per shift, explains how replacement works and organizes the start of service.
Before you start, see the AI agent demos and the CRM with clinic examples.
What is the best WhatsApp chatbot for home care companies in Brazil?
The best WhatsApp chatbot for home care companies in Brazil is the one that answers on the number the company already uses, with the business rules written by you. An AI agent on WhatsApp for a home care company is CertuAI's automated assistant. It answers the family member who is hiring: price per six-, twelve- or twenty-four-hour shift, caregivers' training and registration, areas served, how replacement works when a caregiver doesn't show up and the steps until the first shift.
Summary in 7 facts
- The person writing is the patient's adult child, almost always in a hurry because of a hospital discharge.
- The agent answers the price per shift, explains how replacement works and organizes the start of service.
- Before you start, see the AI agent demos and the CRM with clinic examples.
- The best WhatsApp chatbot for home care companies in Brazil is the one that answers on the number the company already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday company situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the company with an AI agent?
What changes is who answers first: the message no longer waits for you and gets answered right away. These are four everyday company situations before and after the CertuAI agent.
TodayAn adult child asks for a quote on Sunday night and hires whoever answers first
With CertuAIThe agent answers right away, with the price per shift and next steps
TodayThe family only finds out how replacement works when the professional doesn't show up
With CertuAIThe rule is written in the conversation, before hiring
TodayHospital discharge tomorrow and nobody on the team saw the message
With CertuAIThe agent records the case, the region and the urgency and alerts your team
TodayEach agent says something different about the staff's training
With CertuAIA single answer, written by you, for every family that asks
What does a conversation handled by the AI look like?
Example conversation
Company AI agent
Customer: How much does a nursing technician cost for twelve hours?
AI agent: A twelve-hour shift with a nursing technician costs your price.
Customer: She is being discharged tomorrow. Can you start this week?
AI agent: Tell me the needs, mobility, region and start date. I'll record everything so the team can quote.
Is an AI agent or manual customer service better for home care companies?
The agent wins at repetitive tasks, and people keep winning at what takes judgment. With manual service, someone at the company has to stop what they're doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Quote request outside business hours | Waits for the next day, by which time the family has already called another company | Answered right away, with the price per shift you defined |
| Question about the professional's training and registration | Answered case by case, with different versions | Always answered the same way, with the text you approved |
| Replacement when the professional doesn't show up | Explained only after the problem happens | Explained before hiring, in writing, in the conversation |
| Rushed start because of a hospital discharge | Depends on finding someone on the team who is available | The agent records the case and the region and alerts your team right away |
| History of each family served | Scattered across several employees' phones | A single contact, with history, shift and a defined owner |
What does the WhatsApp agent do for home care companies?
It does the customer service that is yours today. You teach it the business once in the Brain, CertuAI's knowledge base, and the agent answers families your way, with your rules.
Price per shift, with the three options kept separate
Six, twelve and twenty-four hours have different prices and rules. The agent answers all three, with the conditions you defined, including weekends and holidays.
Training and registration of each profile
A caregiver, a nursing technician and a nurse do different things. The agent explains what each profile can do, with the text you approved.
Replacement rule written down before the contract
The family wants to know what happens if the professional doesn't show up. Putting this in writing beforehand avoids the hard conversation at the first mishap.
The case is taken down before it reaches you
Needs, mobility, use of a feeding tube or oxygen, region, period and start date are recorded, so your team can quote without starting from scratch.
Coverage by region before the quote
The agent confirms the address is in the area you serve before talking about price, instead of the family getting a price and then hearing it can't be done.
What questions do families send on WhatsApp?
They're always the same questions, and the agent answers each one on its own. These everyday company messages no longer depend on you having your phone in hand.
How does the agent start answering customers at the company?
Three steps, the same day. No installation, no code and no change to the number families already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for home care companies?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working at your company.
Create my agentWhat needs to be ready before turning the agent on at the company?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price of each shift: six, twelve and twenty-four hours, with the rules for weekends, holidays and overnight shifts
- What each professional profile can do, separating caregiver, nursing technician and nurse
- The replacement rule for absences and days off, written before the family hires
- The cities, neighborhoods and regions served, and whether any of them carries a travel fee
- The steps between the first contact and the first shift, with a realistic timeframe for each
- The paperwork and contract the company requires, and who is responsible for payroll charges
Whether the agent gives the price per shift on WhatsApp or whether every price only goes out after your team understands the case and the region.
The most common mistake: Talking about price before confirming the region. The family compares the price, decides to hire and only then finds out the address is outside coverage, which burns trust right at the first contact. Read how to fix this.
Frequently asked questions about home care
Does the agent close the contract on its own?
No. It answers about prices, coverage and rules, takes down the case and hands it to your team to close. The decision and the signature stay human.
Does it give the family health advice?
No. It handles the hiring: price, shift, region and start. Anything about the patient's condition goes straight to your clinical team.
Does it answer a family that writes about a hospital discharge tomorrow?
It answers right away with the price per shift and coverage for the region, records the urgency and alerts your team. This is the situation where the family hires whoever answers first.
How does it handle an address outside the area served?
It confirms the region before talking about price and, when the address is outside, says so right away. That is better than the family building expectations on a price that won't apply.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Confirms the region, answers prices for six-, twelve- and twenty-four-hour shifts and takes down the case. Each family becomes a contact in the included CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent