Answers customers, sells and gives you your time back
WhatsApp chatbot for pool maintenance in Brazil, with a CRM included
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Your good revenue is the monthly plan, not the one-off cleaning. The agent presents the plan, books the visit and answers questions about products while you are out on your route.
See the AI agent demos.
What is the best WhatsApp chatbot for pool maintenance in Brazil?
The best WhatsApp chatbot for pool maintenance in Brazil is the one that answers on the number the company already uses, with business rules written by you. An AI agent on WhatsApp for pool maintenance is a CertuAI automatic assistant that presents the monthly plan and what each visit includes, collects pool size and water condition to quote one-off services, books the visit around the week's route and wins back customers who paused maintenance.
Summary in 7 facts
- Your good revenue is the monthly plan, not the one-off cleaning.
- The agent presents the plan, books the visit and answers questions about products while you are out on your route.
- See the AI agent demos.
- The best WhatsApp chatbot for pool maintenance in Brazil is the one that answers on the number the company already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday company situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the company with an AI agent?
What changes is who answers first: the message no longer waits for you and gets answered right away. These are four everyday company situations before and after the CertuAI agent.
TodayA customer wants just a one-off cleaning and you don't offer the plan at the right moment
With CertuAIThe agent presents the monthly plan in the conversation and turns the single job into a recurring one
TodayA visit booked through a stray message gets lost in the rush
With CertuAIThe agent shows the free days and books the visit, with a confirmation the day before
TodayThe same questions every day: do you treat green water, do you serve my neighborhood
With CertuAIThe agent answers everything on its own, your way, without you stopping the job
TodayA plan customer disappears in winter and you only notice months later
With CertuAIThe agent keeps track and wins back those who paused, reactivating the plan at the right time
What does a conversation handled by the AI look like?
Example conversation
Company AI agent
Customer: Do you have a monthly maintenance plan?
AI agent: We do. The monthly plan includes what you registered, for your price.
Customer: Do you serve my neighborhood?
AI agent: Send me your neighborhood and I'll check the free days in your area.
Is an AI agent or manual service better for pool maintenance?
The agent wins at repetitive tasks, and people keep winning at what takes judgment. With manual service, someone at the company has to stop what they're doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| One-off cleaning request | It becomes a single job and the monthly plan is never offered | The agent presents the plan in the same conversation as the one-off request |
| Green water quote | Depends on you stopping the job to ask about size and condition | The agent collects the volume and water condition and returns the range you authorized |
| Order of visits during the week | Booked through stray messages, with distant neighborhoods on the same day | Booked by day and by area, following the route you defined |
| Customer who pauses the plan in winter | Disappears from the schedule and is only noticed months later | The agent follows up when the season turns and reopens the monthly fee |
| Question about included products | Answered by you, from inside the job site, yet again | Answered on its own, with what your plan covers |
What does the WhatsApp agent do for pool maintenance?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Monthly plan presentation
Explains how many visits per month, what is included and the monthly fee, the way you define it, to turn a one-off cleaning into a recurring one.
Visit scheduling
Shows the free days by area and books the visit directly, organizing the week's route.
Answers about products and services
Green water treatment, filter sand replacement, products you supply and what the customer needs to leave accessible, all defined by you.
One-off service quote
Collects the pool size and water condition and returns the range you authorize, with an invitation to the plan.
Client reactivation
Wins back customers who paused the plan in winter or went quiet, and brings recurring maintenance back.
What questions do clients send on WhatsApp?
They're always the same questions, and the agent answers each one on its own. These everyday company messages no longer depend on you having your phone in hand.
How does the agent start answering customers at the company?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp for pool maintenance cost?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working at your company.
Create my agentWhat needs to be ready before turning the agent on at the company?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- How many visits per month the monthly plan includes and what is left out of it
- Whether products are included in the monthly fee or charged separately
- Types of pool you serve: vinyl, fiberglass, masonry with tile, with or without heating
- Neighborhoods and cities on your route, and which day of the week you pass through each area
- Rules for condominium pools, which usually ask for a contract and a nota fiscal (Brazilian tax invoice)
Whether the agent can close the monthly plan directly in the conversation or whether every new pool goes through a first assessment visit.
The most common mistake: Letting the agent promise how many days it takes for green water to clear. That depends on the volume, the condition of the filter and how long the pool sat idle, and the agent needs to be able to say it can only be known after seeing it. Read how to fix this.
Pool maintenance FAQ
Does the agent help sell the monthly plan?
Yes. When a customer asks for a one-off cleaning, the agent presents the plan in the same conversation and shows the advantage of keeping the pool always ready.
Can it quote without me seeing the pool?
It collects the size and water condition and returns the range you authorize. For cases that need a visit, it books one instead of risking a wrong price.
Can visits be organized by area?
Yes. You set up the schedules by day and by area, and the agent books around the route, without mixing distant neighborhoods on the same day.
Does it tell a plan visit from a one-off call?
Yes, if you write down both. Someone already on the plan goes into the next visit with no new charge, and someone calling from outside gets the one-off quote with an invitation to the plan.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
A one-off cleaning becomes a monthly plan in the same conversation, the visit goes on the day you pass through that area, and the CRM flags who paused for the winter.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent