Answers customers, sells and gives you your time back
WhatsApp chatbot for PR firms in Brazil, with a built-in CRM
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A company wanting to get into the press and a journalist looking for a source land on the same number. The agent qualifies the sales lead, books the meeting and passes the journalist's request to the team with the deadline highlighted.
Before that, see the AI agent demos and the CRM with service provider examples.
What is the best WhatsApp chatbot for PR firms in Brazil?
The best WhatsApp chatbot for PR firms in Brazil is the one that answers on the number the firm already uses, with the business rules written by you. An AI agent on WhatsApp for a PR firm is CertuAI's automatic attendant. It separates journalist requests from sales leads, highlights the story deadline when alerting the team, asks about the interested company's industry, size and media goals, books the presentation meeting and never promises guaranteed coverage.
Summary in 7 facts
- A company wanting to get into the press and a journalist looking for a source land on the same number.
- The agent qualifies the sales lead, books the meeting and passes the journalist's request to the team with the deadline highlighted.
- Before that, see the AI agent demos and the CRM with service provider examples.
- The best WhatsApp chatbot for PR firms in Brazil is the one that answers on the number the firm already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the PR firm before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the PR firm with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations at the PR firm before and after the CertuAI agent.
TodayA journalist sends a request with a deadline for today and the message gets lost among the others
With CertuAIThe agent identifies it as press and passes it on right away, with the deadline highlighted
TodaySomeone answers the press on impulse and the team finds out later what was said
With CertuAIThe whole conversation is recorded, and you read what was answered before moving on
TodayAn interested company asks about the price and disappears before any meeting
With CertuAIThe agent explains the way of working, qualifies and already offers a time
TodayA meeting is booked with someone expecting a service the PR firm does not provide
With CertuAIGoal and expectations asked in writing before taking up the calendar
What does a conversation handled by the AI look like?
Example conversation
The PR firm's AI agent
Customer: I'm a journalist, I need a source on this subject by six
AI agent: I'm passing it to the team now, with the cutoff time highlighted. Which outlet and what subject?
AI agent: Everything is recorded here in the conversation.
Is an AI agent or manual customer service worth more for PR firms?
The agent wins at repeated tasks, and the person keeps winning at what takes judgment. With manual service someone at the firm has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Journalist request with a tight deadline | Can go hours unseen among the other messages | Identified right away and passed to the team with the deadline highlighted |
| Question about guaranteed coverage | Gets an optimistic reply that the work later cannot back up | Answered with the text you wrote, without promising coverage |
| Lead from a company wanting PR services | Waits for the PR rep to get out of a client call | Qualified right away: industry, size, goal and investment |
| New client's expectations | Only show up in the meeting, sometimes far from what the firm delivers | Asked in writing beforehand, with the way of working already explained |
| Record of what was said to the press | Stays on the phone of whoever answered, with no one else seeing it | Every conversation stays in the CRM, and you read exactly what was answered |
What does the WhatsApp agent do for PR firms?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Priority for press requests
A journalist with a deadline goes to the team with the cutoff time highlighted, ahead of everything else.
Sales lead qualification
Industry, size, media goals and investment range, recorded in writing.
Limit on what can be promised
The agent explains how the firm works and does not promise coverage or guaranteed space.
Record of what was answered
Every conversation stays in the CRM, so you can check what the agent said to a journalist.
Presentation meeting
Times you opened up, offered only after expectations and goals are clear.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday PR firm messages no longer depend on you having your phone in hand.
How does the agent start answering at the PR firm?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
The agent answers
Answers right away, schedules, does follow-up, and records each contact in the built-in CRM. You take over any conversation whenever you want.
How much does an AI agent on WhatsApp cost for PR firms?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the PR firm?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- What the PR firm delivers under the monthly contract and what is a one-off project
- The phrase the PR firm uses when asked about guaranteed coverage
- What counts as an urgent press request, and who on the team receives that alert
- The industries the PR firm serves and the subjects it does not take on
- How results are measured and reported to the client
- The investment range above which it is worth booking a presentation meeting
Whether the agent can answer a journalist with some of the client's institutional information or whether every press contact goes straight to one person.
The most common mistake: Turning the agent on without reading what it answered in the first week. Here the other party is a journalist, and one badly calibrated sentence about a client circulates before any adjustment. Read how to fix this.
Frequently asked questions from PR firms
Does the agent write press releases or talk to journalists?
No. It passes the journalist's request to your team with the deadline highlighted and handles the sales conversation. Press relationships and writing stay with you.
What if the lead asks whether coverage is guaranteed?
The agent answers with what you wrote in the Brain about how the firm works, without promising coverage, outlet or space.
Can I see exactly what it answered to a journalist?
Yes. Every conversation is recorded in the CRM, so you can read the full reply before the team follows up on the story.
Does it alert me when an urgent press request arrives?
Yes. You define what counts as urgent and the agent highlights the cutoff time when passing it on, because a missed story does not come back the next day.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with service provider examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
A journalist's request goes to the front with the deadline highlighted, the sales lead is qualified before the meeting and the whole history stays in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent