Answers customers, sells and gives you your time back
WhatsApp chatbot for wine shops in Brazil that leaves no customer unanswered
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Almost every conversation starts with a specific label: do you have this one? how much is it? The agent answers with the list you maintain, suggests a pairing and reserves the bottle until the customer stops by.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for wine shops in Brazil?
The best WhatsApp chatbot for wine shops in Brazil is the one that answers on the number the wine shop already uses, with business rules written by you. An AI agent on WhatsApp for a wine shop is CertuAI's automatic attendant. It says whether a label is on the store's list, answers price and vintage, suggests pairings by dish and price range, reserves the bottle with a pickup deadline and lets the customer know when a wine that was out of stock is restocked.
Summary in 7 facts
- Almost every conversation starts with a specific label: do you have this one? how much is it?
- The agent answers with the list you maintain, suggests a pairing and reserves the bottle until the customer stops by.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for wine shops in Brazil is the one that answers on the number the wine shop already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the wine shop before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the wine shop with an AI agent?
What changes is who answers first: the message no longer waits for you and gets an answer right away. These are four everyday situations at the wine shop before and after the CertuAI agent.
TodayCustomer asks about a label and waits for someone to go check the shelf
With CertuAIThe agent answers right away, with the list you maintain
TodayRequest for a wine suggestion goes unanswered when the owner isn't there
With CertuAIThe agent suggests by dish and price range, the way you taught it
TodayBottle reserved by word of mouth and sold to another customer before pickup
With CertuAIReservation recorded in writing, with an agreed deadline
TodayGift basket request arrives on Friday and is read on Saturday
With CertuAIQuoted and recorded right away, with a set delivery date
What does a conversation handled by the AI look like?
Example conversation
Wine shop AI agent
Customer: Can you hold a bottle until I stop by tonight?
AI agent: I'll set it aside. It is written down until when the bottle is held, so it isn't sold before you come by.
Customer: Do you still have that Malbec? Which vintage?
AI agent: I'll check the list of labels that is current today. If that one is gone, I'll show you another one in the same price range.
Is an AI agent or manual customer service better for wine shops?
The agent wins at repeated tasks, and the person keeps winning at what takes judgment. With manual service someone at the wine shop has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Asking whether a certain label is in stock | Someone has to go to the shelf to check and come back to answer | Answered with the list you keep up to date |
| Pairing suggestion | Only happens if the owner is in the store at that moment | The agent suggests based on what you taught it, by dish and price range |
| Bottle reservation | Agreed by word of mouth and forgotten until the customer arrives | Recorded in the conversation, with a pickup deadline |
| Same-day delivery order | Depends on someone seeing the message in time | Recorded right away, with address, items and payment in writing |
| Customer who always buys the same line | Nobody remembers what he bought last time | The history stays in the CRM and the agent picks up with what he likes |
What does the WhatsApp agent do for wine shops?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Lookup by label, grape and vintage
Almost every conversation starts with a specific wine. The agent answers whether it is on the list, which vintage and at what price.
Pairing by dish and price range
The recommendation comes from your labels and your pairings, and not from a generic opinion about wine.
Bottle reservation with a deadline
It is written down until when the bottle is set aside, so it isn't sold to another customer before the person stops by.
Notice when the label arrives
Whoever asked about an out-of-stock wine goes on a list, and the agent lets that person know when you restock.
Gift basket with a card message
Items, amount, delivery date and the card text recorded in the conversation, ready to assemble.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday wine shop messages no longer depend on you having your phone in hand.
How does the agent start answering customers at the wine shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for wine shops?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working in the wine shop.
Create my agentWhat needs to be ready before turning on the agent at the wine shop?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The list of labels with grape, country, vintage and price, in the version that is current today
- Which labels you want the agent to offer first and which it should leave out
- The pairings you really recommend, by dish and by price range
- The reservation rule: how long the bottle is set aside and what happens if the customer doesn't come
- The discount policy for a full case and for quantity
- Who updates the list when a label runs out, and how often
Whether the agent may recommend a label outside the list you wrote or whether it is limited to the wines you marked.
The most common mistake: Teaching the list of labels and not teaching what to do when someone asks about a wine that isn't on it. Without that rule, the agent risks an answer instead of saying it will check with you. Read how to fix this.
Frequently asked questions from wine shops
Does the agent know what is still in stock?
It answers from the list you maintain in the Brain. CertuAI doesn't connect to your inventory system, so you are the one who updates what ran out.
Can it recommend wine without talking nonsense?
It recommends within what you taught it: your labels, your pairings, your price ranges. Outside that, it hands the conversation to you.
Can I reserve a bottle on WhatsApp?
Yes. The agent records the reservation with a pickup deadline and leaves everything written in the conversation and in the CRM.
Does it remember what the customer bought last time?
It does, because the history stays on the contact. Someone who always buys the same line gets the right suggestion without having to explain everything again.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Says whether the label is in the store, suggests pairings by dish and price range and reserves the bottle. Every customer becomes a contact with a history in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent