ImobTotal vs ChatImob vs CertuAI (2026): honest comparison
ImobTotal is for those who want a website, funnel and AI in the same system, connected to more than 40 portals. ChatImob is for those with several WhatsApp numbers who want to test for free. CertuAI is for those who want to start simple, with no minimum contract term.
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Bernardo Villela · CEO, CertuAI
Want to see this working on your business's WhatsApp? Build your agent, no sign-up needed.
Summary in 7 facts
- ImobTotal is for those who want a website, funnel and AI in the same system, connected to more than 40 portals.
- ChatImob is for those with several WhatsApp numbers who want to test for free.
- CertuAI is for those who want to start simple, with no minimum contract term.
- Want to see this working on your business's WhatsApp?
- ImobTotal + AI costs R$ 597.90 per month, the annual plan price, with 5 people and AI on WhatsApp (checked on Sep 24, 2026).
- ImobTotal is a complete system for real estate agencies, with a website, customer funnel and connection to more than 40 portals.
- On the most expensive plan, the AI answers on WhatsApp, qualifies people who inquire, sends similar properties and books viewings.
By the numbers
| Number | What it means |
|---|---|
| R$ 597.90 per month | ImobTotal + AI costs R$ 597.90 per month, the annual plan price, with 5 people and AI on WhatsApp (checked on Sep 24, 2026). |
| R$ 997 per month | ChatImob (Profissional) costs R$ 997 per month, with 1 million tokens, 10 WhatsApp numbers and 10 agents (checked on Sep 24, 2026). |
| US$ 75 per month | CertuAI Start costs US$ 75 per month, with up to 1,600 AI replies and 5 people on the team. |
| R$ 599 | Pro costs US$ 120 and Max US$ 249 per month. |
| 10 numbers | The Profissional plan brings 10 numbers and 10 agents in the same conversation inbox, with a dashboard for the team to follow everything. |
| 24 hours | People who go quiet get up to two follow-up attempts, every 24 hours, from day one. |
How much does each AI for real estate agencies cost in 2026?
- ImobTotal + AI costs R$ 597.90 per month, the annual plan price, with 5 people and AI on WhatsApp (checked on Sep 24, 2026). Outside the annual plan, setup is quoted separately. The plans without AI, Broker Lite and Startup Imob, do not have AI on WhatsApp.
- ChatImob (Profissional) costs R$ 997 per month, with 1 million tokens, 10 WhatsApp numbers and 10 agents (checked on Sep 24, 2026). There is a free plan to test, with 40 thousand tokens, no card.
- CertuAI Start costs US$ 75 per month, with up to 1,600 AI replies and 5 people on the team. Pro costs US$ 120 and Max US$ 249 per month.
How does each one work on the inside?
ImobTotal is a complete system for real estate agencies, with a website, customer funnel and connection to more than 40 portals. On the most expensive plan, the AI answers on WhatsApp, qualifies people who inquire, sends similar properties and books viewings. For the AI to also answer on each broker's number, the agency has to plug in its own AI key. That weighs on you if you only want customer service, because the rest of the system comes along.
ChatImob is an AI for WhatsApp built for real estate agencies, designed for those who use several numbers at once. The Profissional plan brings 10 numbers and 10 agents in the same conversation inbox, with a dashboard for the team to follow everything. The page measures usage in tokens and doesn't say how many replies fit in a million. The connection to real estate systems appears as "coming soon", so those who already use a management system have to wait.
CertuAI connects to the WhatsApp number the agency already uses, without changing numbers. The AI replies to the customer and fills in the customer notebook on its own: every conversation becomes a contact, a deal and a task. People who go quiet get up to two follow-up attempts, every 24 hours, from day one. It does not book viewings or connect to real estate management systems today: it stays with customer service and the customer notebook.
ImobTotal, ChatImob and CertuAI side by side
| Criterion | ImobTotal (plan with AI) | ChatImob (Profissional) | CertuAI (Start) |
|---|---|---|---|
| Price of the plan with AI | R$ 597.90 per month, on the annual plan | R$ 997 per month | US$ 75 per month |
| AI answers per month | not published | not published (1 million tokens) | up to 1,600 |
| People on the plan | 5 | not published | 5 |
| Follows up with people who went quiet | yes, up to 6 attempts | not published | yes, up to 2 times, every 24 hours |
| Customer notebook fills itself in | not published (stays in the funnel) | not published | yes, becomes a contact, a deal and a task |
| Minimum contract term | not published | not published | no minimum term |
Want to see how it works in practice? Chat with an AI agent in the simulator and see how it answers on WhatsApp.
Which one to choose by usage profile?
If the agency has several brokers and wants a website, funnel and portal connections in a single system, ImobTotal covers more stages at once, as long as you accept paying for the full package.
If the operation uses several WhatsApp numbers at once and you want to test before paying, ChatImob lets you start for free and later scale to 10 numbers on a single account.
If you are an independent broker or run a small agency and want to start simple, with no contract term, you can start with CertuAI and grow from there.
How CertuAI can help
CertuAI connects to the WhatsApp number the agency already uses and fills in the customer notebook on its own, with no setup fee and no minimum contract term. You can pick Start, Pro or Max depending on the volume of conversations.
Read also
- how to choose the best AI for a real estate agency
- checklist before hiring AI for a real estate agency
Frequently asked questions
- Which of the three has a free plan to try?
- ChatImob has a free plan to start testing; ImobTotal does not publish a free plan.
- Which AI books viewings on its own?
- Only ImobTotal's most expensive plan books viewings through the AI. ChatImob does not publish this feature, and CertuAI does not book viewings today.
- Does any of the three have a minimum contract term?
- ImobTotal and ChatImob do not publish this information. CertuAI has no minimum contract term.
- Which one handles several WhatsApp numbers on the same account?
- ChatImob allows 10 numbers on the Profissional plan. ImobTotal and CertuAI do not publish this feature.
Keep reading
In short
ImobTotal is for those who want a website, funnel and AI in the same system, connected to more than 40 portals. ChatImob is for those with several WhatsApp numbers who want to test for free. CertuAI is for those who want to start simple, with no minimum contract term.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
