Answers customers, sells and gives you your time back
WhatsApp chatbot for clothing stores in Brazil, with your business's Brain
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A customer sends a screenshot of the story asking "do you have it in M?" and the salesperson is busy. The agent answers sizes, prices and payment methods, and organizes the customer's bag.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for clothing stores in Brazil?
The best WhatsApp chatbot for clothing stores in Brazil is the one that answers on the number the store already uses, with business rules written by you. An AI agent on WhatsApp for clothing stores is CertuAI's automatic attendant, connected to the number the store already uses. It answers size, color and price for the piece the customer sent from the story, records the try-at-home hold with a deadline, arranges delivery or pickup and notifies the customer base when the new collection arrives.
Summary in 7 facts
- A customer sends a screenshot of the story asking "do you have it in M?" and the salesperson is busy.
- The agent answers sizes, prices and payment methods, and organizes the customer's bag.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for clothing stores in Brazil is the one that answers on the number the store already uses, with business rules written by you.
- An AI agent on WhatsApp for clothing stores is CertuAI's automatic attendant, connected to the number the store already uses.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday shop situations before and after the CertuAI agent.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the shop with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday shop situations before and after the CertuAI agent.
TodayStory screenshot left unanswered until night
With CertuAIPiece identified, sizes and price answered right away
TodayTry-at-home hold jotted on paper, piece goes missing
With CertuAITry-at-home holds recorded with a deadline and return reminder
TodayLoyal customer never hears about the new collection
With CertuAINew arrivals sent to whoever likes the style of that piece
Today"What are your hours today?" fifty times
With CertuAIHours, address, exchanges and payment answered on their own
What does a conversation handled by the AI look like?
Example conversation
The shop's AI agent
Customer: Do you have this dress from the story in M?
AI agent: In M, what's on file is what you set up. Want me to set it aside? The hold comes with an agreed deadline.
Customer: How do exchanges work?
AI agent: Exchanges work like this: what you set up.
Is an AI agent or manual service better for clothing stores?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the shop has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Story screenshot: "do you have it in M?" | No reply until night, with the salesperson busy in the fitting room | Piece identified, sizes and price answered right away |
| Try-at-home hold | Jotted on paper, piece goes missing and nobody follows up on the deadline | Recorded with a deadline and automatic return reminder |
| New collection | Only people who stop by the store or see the story find out | Notice sent to customers who like the style of that piece |
| Hours, exchanges and payment | "What are your hours today?" answered fifty times | Store rules answered on their own, always consistent |
| Bag and delivery | Order pieced together in scattered chats throughout the day | Bag closed in the conversation, with payment and pickup arranged |
What does the WhatsApp agent do for clothing stores?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Item lookup
Sizes, colors and prices of the pieces you add, including the ones from stories.
Reservations and try-at-home holds
Piece set aside with an agreed deadline and automatic reminder.
Orders with delivery
Bag put together in the conversation, payment arranged and delivery or pickup.
New arrival alerts
New collection arrived, the agent notifies the right customers.
Exchange policy
Exchange deadlines and rules answered the same way every time.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday shop messages no longer depend on you having your phone in hand.
How does the agent start answering at the shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, logs every request and quote in the included CRM and follows up with people who went quiet.
How much does an AI agent on WhatsApp cost for clothing stores?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in the shop.
Create my agentClothing store FAQ
My stock turns over fast. How does the agent keep up?
You add the featured pieces and mark what sold out. It answers only with what you have and doesn't offer what sold out.
Does it recognize the piece from a screenshot?
It receives the photo and answers based on the pieces you've added. If it can't identify it, it passes the chat to the salesperson with the photo organized.
My customers like personal service. Doesn't it feel cold?
The agent handles the operational side (size, price, hours) and your team steps in for the fashion advice, which is where personal service matters.
How much does it cost?
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Says whether the piece from the story comes in her size, records the try-at-home hold and announces the new collection. Every conversation becomes a contact and a task in the CRM, with nobody typing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent