Answers customers, sells and gives you your time back
A WhatsApp chatbot for hair clinics in Brazil, with the CRM included
What CertuAI measured on WhatsApp at clinics and practices
Across the 17 clinics and practices that serve clients with CertuAI's AI, 28.2% of the 19,259 customer messages arrived outside Monday to Friday, 8am to 6pm (July 30 to September 30, 2026). Half of the AI's answers went out within 14.4 seconds, and 9 in 10 within 21.8 seconds (5,571 answers). 29.9% of conversations started outside business hours, and the busiest hour was 11am.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 28,2% | 19,259 customer messages from 17 clinics and practices |
| Weekend messages | 11,2% | 19,259 customer messages from 17 clinics and practices |
| Conversations that start outside business hours | 29,9% | 3,584 conversations |
| Time until the AI replies (half of the replies) | within 14.4 seconds | 5,571 AI answers |
| Time until the AI replies (9 in 10 replies) | within 21.8 seconds | 5,571 AI answers |
| Hour of the day with the most customer messages | 11h | 19,259 customer messages from 17 clinics and practices |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated September 20, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis, SC
Hair loss makes people search in the middle of the night. The agent answers prices, explains that the protocol is only defined at the evaluation and books the time, without you stopping your work.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for hair clinics in Brazil?
The best WhatsApp chatbot for hair clinics in Brazil is the one that answers on the number the clinic already uses, with business rules written by you. An AI agent on WhatsApp for a hair clinic is CertuAI's automatic assistant. It gives the price of the evaluation and of the sessions, explains that the protocol and the number of sessions come out of the consultation with the professional, books the appointment and invites the patient to the next stage of treatment.
Summary in 7 facts
- The agent answers prices, explains that the protocol is only defined at the evaluation and books the time, without you stopping your work.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for hair clinics in Brazil is the one that answers on the number the clinic already uses, with business rules written by you.
- No, and this isn't a setting: on a health clinic account the AI never recommends medication, never states a dose and never says how long to take it.
- The question almost always arrives with the first message, in the middle of the night, and it's the riskiest one to answer in writing.
- The number of sessions and the expected result come from the in-person evaluation, and that is exactly what the AI answers.
- People who stopped between sessions are the case that costs a hair clinic the most money, and the automatic follow-up pulls that conversation back by offering the date for the stage that was missed.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
Does the AI answer people who ask about minoxidil or finasteride?
No, and this isn't a setting: on a health clinic account the AI never recommends medication, never states a dose and never says how long to take it. The question almost always arrives with the first message, in the middle of the night, and it's the riskiest one to answer in writing.
What it does is say in one sentence that it doesn't advise on medication there, and pass the conversation to your team, with the history attached, so the professional can answer at the evaluation.
Does the AI say how many sessions it takes for the hair to come back?
No. The number of sessions and the expected result come from the in-person evaluation, and that is exactly what the AI answers. Promising a session count by message is the fastest way for the clinic to be held to it at the fifth session over a sentence nobody remembers writing.
It gives the price of the evaluation, the price per session and the price of the closed protocol, from the price list you maintain, and the payment method for each. It also repeats the interval between sessions, because that is clinic data and not a prediction.
The patient vanished in the middle of the protocol: does the AI reopen the conversation?
Yes. People who stopped between sessions are the case that costs a hair clinic the most money, and the automatic follow-up pulls that conversation back by offering the date for the stage that was missed.
This is different from a clinical recall call: CertuAI has no automatic message that reaches out to a patient because a medical check-up date has arrived. What exists is the follow-up for people who stopped responding and the reminder for an appointment already booked.
What does the AI do with each hair clinic message?
| Patient message | What the AI does |
|---|---|
| "My hair is falling out a lot, what do I do?" | Explains that the recommendation comes from the evaluation and offers a time |
| "Can I take minoxidil?" | Doesn't advise on medication; passes it to your team |
| Scalp photo | Saves it on the contact and books the evaluation, without diagnosing |
| "How many sessions will I need?" | Says the number comes out of the consultation with the professional |
| "How much is the evaluation?" | Answers with the price you set up |
| "I stopped at the third session, is there still time?" | Offers the date for the stage that was missed |
What changes in the clinic with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the clinic before and after the CertuAI agent.
TodayA message about hair loss arrives at two in the morning and gets lost among the others
With CertuAIThe agent answers right away and offers the evaluation
TodayPatient sends a scalp photo asking for a diagnosis over WhatsApp
With CertuAIThe agent explains that the evaluation is in person and books the time
TodaySecond session of the protocol forgotten and the patient stops midway
With CertuAIThe agent reaches out at the interval you set
TodayThe same price question answered twenty times a week
With CertuAIAutomatic answer, with the price list you maintain
What does a conversation handled by the AI look like?
Example conversation
Clinic AI agent
Client: Do you do transplants or only treatment?
AI agent: What the clinic does is here: what you set up. Want to send a scalp photo? It's saved on your contact.
AI agent: The protocol comes from the in-person exam, with no guessing by message. I have your open slots for the evaluation.
Which is better for hair clinics: an AI agent or manual customer service?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the clinic has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about hair loss | Arrives in the middle of the night and is answered the next day, if there's time | Answered right away, with what you set up |
| Which treatment the person needs | Turns into a guess by message, sometimes based on a photo | The agent explains that this comes from the evaluation and books it right away |
| Price of the evaluation and sessions | Repeated dozens of times a week, always written from scratch | Answered from the price list for evaluation, session and closed protocol |
| Next session of the protocol | Depends on the patient remembering to reschedule | The agent reaches out at the interval you set |
| Missed evaluation appointment | Slot lost in the middle of the afternoon, with nobody to call | Confirmed the day before, with rescheduling handled in one message |
What does the WhatsApp agent do for hair clinics?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
Price of the evaluation, of a session and of a closed protocol
Those are three different numbers, and whoever asks about price wants all three. The agent answers the ones you release, with the payment method included.
Scalp photo becomes a booked evaluation
The agent receives the image, saves it on the contact and explains that the protocol comes from the in-person exam, without risking a guess by message.
History ready before the consultation
How long the hair has been falling, what they've already used, whether there was a recent birth or surgery and whether there's a family history, all organized before the patient sits down.
Call for the next stage of the protocol
The agent books the next session in the same conversation, and sends a reminder before the appointment.
Reopening the conversation with those who stopped at the third session
Hair treatment is long and dropout happens in the middle. The agent reopens the conversation at the interval you set.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the clinic no longer depend on you having your phone in hand.
How does the agent start answering at the clinic?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
The agent answers
Answers right away, books, follows up and logs every contact in the included CRM. You can take over any conversation whenever you want.
How much does an AI agent on WhatsApp cost for hair clinics?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the clinic?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price of the evaluation, the price per session and the price of the closed protocol, with the payment method for each
- What the clinic does and doesn't do, making clear whether transplants happen there or are referred out
- The screening questions: how long the hair has been falling, what they've already used, whether there was a recent birth or surgery, whether there's a family history
- The interval between sessions for each protocol, because that defines when to call the patient back
- Your sentence about results, written without a number and without a fixed deadline
- What you answer about medication taken on an ongoing basis, which almost always arrives with the first question
Whether the agent already books the evaluation for people who send a photo or whether every photo goes through your screening before becoming an appointment.
The most common mistake: Letting the agent estimate how many sessions the patient will need. That number comes from the scalp exam, and a patient who heard six by message will hold you to exactly six when the evaluation says something else. Read how to fix this.
Hair clinic FAQ
Does the agent say which treatment the patient needs?
No. It gives prices, explains how it works and books. The recommendation and protocol come out of the evaluation with the professional.
Does it answer people who send a scalp photo?
It receives the photo, saves it on the contact and books the evaluation. No diagnosis comes from an image, because the in-person exam is what defines the protocol.
Does someone who asks about minoxidil and finasteride get an answer from it?
No. Questions about medication go straight to your team, with the conversation history attached, so the professional can answer at the evaluation.
Does it help people who disappear in the middle of the protocol?
Yes, and this is where it pays off most here. The agent reopens the conversation with those who stopped between sessions and offers the date for the stage that was missed.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Answers the evaluation price, explains that the protocol comes out of the consultation and invites the patient to the next session. Every new patient becomes a contact in the clinic's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent