Answers customers, sells and gives you your time back
A WhatsApp chatbot for facial harmonization clinics in Brazil that handles customers on its own
What CertuAI measured on WhatsApp at clinics and practices
Across the 17 clinics and practices that serve clients with CertuAI's AI, 28.2% of the 19,259 customer messages arrived outside Monday to Friday, 8am to 6pm (July 30 to September 30, 2026). Half of the AI's answers went out within 14.4 seconds, and 9 in 10 within 21.8 seconds (5,571 answers). 29.9% of conversations started outside business hours, and the busiest hour was 11am.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 28,2% | 19,259 customer messages from 17 clinics and practices |
| Weekend messages | 11,2% | 19,259 customer messages from 17 clinics and practices |
| Conversations that start outside business hours | 29,9% | 3,584 conversations |
| Time until the AI replies (half of the replies) | within 14.4 seconds | 5,571 AI answers |
| Time until the AI replies (9 in 10 replies) | within 21.8 seconds | 5,571 AI answers |
| Hour of the day with the most customer messages | 11h | 19,259 customer messages from 17 clinics and practices |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated September 20, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis, SC
Whoever asks the price of filler wants an answer before deciding. The agent gives the prices from your list, explains that the amount is only defined at the assessment and books the time, while you are with a patient in the chair.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for facial harmonization clinics in Brazil?
The best WhatsApp chatbot for facial harmonization clinics in Brazil is the one that answers on the number the clinic already uses, with the business rules written by you. An AI agent on WhatsApp for a facial harmonization clinic is CertuAI's automated assistant. It answers the price list for toxin, filler and biostimulator, explains that the amount of product is only defined at the in-person assessment, schedules the appointment and calls back patients who haven't come in for a set number of days.
Summary in 7 facts
- The agent gives the prices from your list, explains that the amount is only defined at the assessment and books the time, while you are with a patient in the chair.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for facial harmonization clinics in Brazil is the one that answers on the number the clinic already uses, with the business rules written by you.
- It answers the price, if you published that price.
- The price list is yours: you register it procedure by procedure, in the unit the clinic charges, whether per area treated, per ml or per vial.
- It saves the photo on the contact and books the assessment.
- It gives no opinion on the face, doesn't point out what would look better and suggests no procedure based on an image.
By the numbers
| Number | What it means |
|---|---|
| 24 hours | Call SAMU (Brazil's emergency medical service) at 192 now or go to the nearest emergency room." The reminder for the thirty-day follow-up only exists if the appointment is booked: the AI notifies 24 hours before and 1 hour before, or at the… |
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
| 1 hour | The agent books the follow-up while still in the procedure conversation, and the appointment reminder goes out 24 hours and 1 hour before. |
Does the AI answer how much the toxin costs, or push everything to the assessment?
It answers the price, if you published that price. The price list is yours: you register it procedure by procedure, in the unit the clinic charges, whether per area treated, per ml or per vial. The AI repeats the number that is there and does not round it.
What it never does is say how much product the person needs. The amount comes from the in-person exam, and the AI says so in one sentence before offering the assessment time. A procedure with no registered price also becomes a booked assessment, not a price estimated in the conversation.
The patient sends a photo of her face asking for a preview: what does the AI do?
It saves the photo on the contact and books the assessment. It gives no opinion on the face, doesn't point out what would look better and suggests no procedure based on an image. This is the message that arrives most at a facial harmonization clinic, and answering from a photo is what creates the frustrated patient on application day.
Whoever insists gets the same answer, plainly, because on a health clinic account the limit holds on its own and doesn't depend on you writing the rule.
Does the AI answer aftercare questions?
It sends the instructions you wrote, such as not lying down in the first hours, not massaging the area and avoiding exercise on the first day. It sends the text of your protocol, not new advice.
A complaint about pain, swelling beyond what is expected or a stain goes straight to your team, with the conversation history attached. And if the message describes an urgent sign, such as shortness of breath or bleeding that won't stop, the first line is this: "This may be urgent. Call SAMU (Brazil's emergency medical service) at 192 now or go to the nearest emergency room."
The reminder for the thirty-day follow-up only exists if the appointment is booked: the AI notifies 24 hours before and 1 hour before, or at the times you choose.
What does the AI do with each facial harmonization message?
| Message from the patient | What the AI does |
|---|---|
| "How much does botulinum toxin cost?" | Gives the price from your list, in the unit you charge |
| "How many ml will I need?" | Explains that this comes from the assessment and offers a time |
| Photo of the face asking for a preview | Saves it on the contact and books the assessment, without giving an opinion |
| "How long do the results last?" | Sends the range you wrote, never a fixed timeframe |
| "I'm very swollen, is that normal?" | Passes it to your team with the conversation history |
| "After how many days do I come back?" | Books the review and notifies 24 hours and 1 hour before |
What changes in the clinic with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the clinic before and after the CertuAI agent.
TodayA message asking the price of lip filler arrives in the middle of a procedure and is only seen at night
With CertuAIThe agent answers with the price list right away and offers an assessment time
TodayA patient sends a photo asking you to tell her over WhatsApp how many ml she needs
With CertuAIThe agent explains that this is defined at the in-person assessment and schedules it
TodayThirty-day follow-up forgotten because nobody had time to call
With CertuAIThe agent reaches out at the agreed interval and reopens the schedule
TodayAn empty slot discovered only when the patient doesn't show up
With CertuAIConfirmation the day before leaves time to fit in someone else
What does a conversation handled by the AI look like?
Example conversation
Clinic AI agent
Customer: How many ml will I need? Should I send a photo?
AI agent: The amount comes from the in-person assessment, it can't be told from a photo. I have your open times for an assessment.
AI agent: First, tell me what you've already had done, where and how long ago. I'll have everything ready for the appointment.
Is an AI agent or manual customer service better for facial harmonization clinics?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the clinic has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about the price of toxin or filler | Goes unanswered while you are seeing a patient in the room | Answered right away, with the per-procedure price list you maintain |
| How many ml the person needs | Turns into back-and-forth messages, sometimes with a photo asking for a guess | The agent explains that this is defined at the assessment and books the time |
| Booking an assessment | Booked between one patient and the next, with a risk of double booking | Recorded on the schedule and confirmed in writing |
| Thirty-day follow-up | Depends on someone remembering to call the patient | The agent reaches out at the interval you set |
| Patient who doesn't show up for the assessment | Discovered when the time slot goes by empty | Confirmation the day before opens time to call another patient |
What does the WhatsApp agent do for facial harmonization clinics?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
Price list for toxin, filler and biostimulator
Each procedure with the price you set, and the right unit: per area treated, per ml or per vial.
The amount of product is set at the assessment
Whoever asks how many ml they need is told that this comes from the in-person exam, and leaves with an appointment already booked.
Separate schedules for assessment and application
The appointment that assesses and the session that applies run for different lengths, and the agent reserves the right block for each.
Thirty-day follow-up and touch-up
The agent books the review during the procedure conversation itself, and sends a reminder before the appointment.
History of those who have had treatments before
The agent asks what the person has already had done, where and how long ago, and leaves it ready in the contact before you walk into the room.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the clinic no longer depend on you having your phone in hand.
How does the agent start answering at the clinic?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for facial harmonization clinics?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the clinic?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price list by procedure, making clear whether the price is per area treated, per ml or per vial
- The difference between the assessment appointment and the application session, with the price and length of each
- What the clinic does and what it refers to another professional
- Preparation before the application: use of blood thinners, alcohol the night before and what postpones the procedure
- The aftercare points that generate the most messages, such as not lying down, not massaging the area and how long to skip the gym
- The follow-up timeframe for each procedure, because toxin and filler don't come back on the same date
Whether the agent gives the full price of each procedure or only the range, leaving the final number for the assessment.
The most common mistake: Registering the toxin price per ml when the clinic charges per area treated. The patient arrives with the total already worked out in her head, and the difference only shows up at payment. Read how to fix this.
Frequently asked questions from facial harmonization clinics
Does the agent promise a result or say how many ml the person needs?
No. It gives prices, explains how the assessment works and schedules. Amount, indication and expected result stay with the professional, at the appointment.
The patient sends a photo asking for a preview. What does it do?
It receives the photo, saves it on the contact and books the assessment. It gives no opinion on the face and suggests no procedure based on an image.
How does it handle the follow-up for each procedure?
The agent books the follow-up while still in the procedure conversation, and the appointment reminder goes out 24 hours and 1 hour before.
Can it answer aftercare questions?
It sends the instructions you wrote, such as not lying down in the first hours and not massaging the area. Complaints, pain or symptoms go straight to you.
Do I register the toxin price per area or per ml?
However you charge, and the unit needs to appear in the answer. A clinic that charges per area treated and registers per ml creates the wrong total in the patient's head. She arrives expecting one price, hears another at the front desk, and the difference turns into an argument at the end of the visit.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Answers the toxin and filler price list, schedules the assessment and calls patients back for the thirty-day follow-up. Each patient becomes a contact in the clinic's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent