Answers customers, sells and gives you your time back
WhatsApp chatbot for dermatologists in Brazil, with your business's Brain
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated on September 19, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis (SC)
Half of the messages are about acne and spots, the other half about Botox and fillers. The agent separates clinical visits from cosmetic procedures, answers prices and books the right evaluation while you see patients.
Before you start, see the AI agent demos and the CRM with clinic examples.
What is the best WhatsApp chatbot for dermatologists in Brazil?
The best WhatsApp chatbot for dermatologists in Brazil is the one that answers on the number your practice already uses, with business rules written by you. An AI agent on WhatsApp for dermatologists is CertuAI's automatic assistant. It separates clinical visits from cosmetic procedures in the very first message, answers the prices you have approved, books the evaluation on the right calendar and sends the prep and aftercare instructions for each procedure.
Summary in 7 facts
- The agent separates clinical visits from cosmetic procedures, answers prices and books the right evaluation while you see patients.
- Before you start, see the AI agent demos and the CRM with clinic examples.
- The best WhatsApp chatbot for dermatologists in Brazil is the one that answers on the number your practice already uses, with business rules written by you.
- A photo of a mole, spot, pimple or allergic reaction is one of the most common messages on a dermatologist's WhatsApp, and the riskiest to answer.
- On a health clinic account, CertuAI's AI does not evaluate photos and does not say whether a lesion is normal, serious or can wait.
- Through the rule you write in the Brain, the clinic's knowledge base.
- One approach that works: anyone who mentions acne, spots, hair loss, itching or allergy goes to the visit calendar.
By the numbers
| Number | What it means |
|---|---|
| It shows only the open slots in the next 7 days and says "booked" only after Feegow confirms. | |
| 28,2% | CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8am to 6pm, almost 3 in… |
| 19,259 messages | Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. |
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
The patient sends a photo of a mole: what does the AI reply?
A photo of a mole, spot, pimple or allergic reaction is one of the most common messages on a dermatologist's WhatsApp, and the riskiest to answer. On a health clinic account, CertuAI's AI does not evaluate photos and does not say whether a lesion is normal, serious or can wait. In one sentence, it says it cannot evaluate that way and offers a visit or to pass the question to the team.
This limit applies on its own, without you writing anything, and it still applies if the person insists or says they are a doctor. If the message mentions bleeding that will not stop, the AI immediately sends: "This may be urgent. Call SAMU (Brazil's emergency medical service) now at 192 or go to the nearest emergency room."
How does the AI separate skin visits from cosmetic procedures?
Through the rule you write in the Brain, the clinic's knowledge base. One approach that works:
- Anyone who mentions acne, spots, hair loss, itching or allergy goes to the visit calendar.
- Anyone who asks about Botox, fillers, laser or peels goes to the procedure evaluation.
- A procedure price is only given if you approved that price. For everything else, the AI turns the question into a booked evaluation.
- Insurance: the AI repeats your rule, for example that the visit is covered by the health plan and the cosmetic procedure is self-pay.
Does the AI book in the dermatology practice's Feegow?
It does, if the practice uses Feegow. You choose up to 12 appointment types the AI can book, such as visit, follow-up and procedure evaluation. It shows only the open slots in the next 7 days and says "booked" only after Feegow confirms.
Each connection with Feegow uses one professional and one location. In a clinic with several dermatologists, check in the settings whose calendar the AI is booking. With another system, such as iClinic, the AI notes the request and the front desk books it.
What does the AI do with each dermatology message?
| Message | What the AI does |
|---|---|
| "Look at this mole, is it dangerous?", with a photo | Does not evaluate the photo; offers a visit or passing it to the team |
| "How much does Botox cost?" | Gives the price if you approved it; if not, books the evaluation |
| "Does my plan cover fillers?" | Repeats your insurance and self-pay rule |
| "What's the prep for the peel?" | Sends the prep you wrote; questions outside it go to the team |
| "After the procedure it is bleeding and won't stop" | Tells them to call SAMU (Brazil's emergency medical service) at 192 or go to the emergency room |
| "I want to change the day of my follow-up" | Reschedules on the CertuAI calendar; with Feegow, alerts the team |
What CertuAI measured on clinic and practice WhatsApp
CertuAI measured when patients write on WhatsApp across 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If your front desk works those hours, that is the share that waits until someone is back.
| What was measured | Result |
|---|---|
| Patient messages that arrived outside Monday to Friday, 8am to 6pm | 28,2% |
| Messages that arrived on the weekend | 11,2% |
| Messages that arrived at night on a weekday, 6pm to midnight | 11,7% |
| Conversations that started outside Monday to Friday, 8am to 6pm | 29,9% |
Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. Business hours are Monday to Friday, 8am to 6pm, in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
What changes in the practice with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the practice before and after the CertuAI agent.
TodayOne patient wants Botox and another wants a spot treated, and both land in the same reply queue
With CertuAIThe agent identifies whether it is a clinical or cosmetic visit and routes to the correct evaluation
TodayA filler price question answered hours later, and the patient has already contacted another clinic
With CertuAIInstant reply with the prices of the procedures you approve and the evaluation booked
TodayAcne or post-procedure follow-up forgotten, treatment interrupted halfway
With CertuAIThe AI reminds the patient of the booked follow-up and, with the rule you create in the CRM, sends your message to those who did not book
TodayPatient arrives not knowing they had to stop the acid before the procedure
With CertuAIPrep instructions sent automatically after booking
What does a conversation handled by the AI look like?
Example conversation
Practice AI agent
Customer: How much does a Botox treatment cost?
AI agent: Botox is your price. Would you like to book an in-person evaluation?
Customer: I want to reschedule my follow-up visit
AI agent: Sure, I can reschedule. For the follow-up I have your open slots.
Is an AI agent or manual customer service better for dermatologists?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the practice has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| A message that doesn't say whether it is acne or Botox | You open the conversation, read it and decide which calendar it goes to | The agent asks the reason and routes to the clinical or cosmetic calendar |
| Price of a cosmetic procedure | Answered when you leave the room, sometimes only the next day | Answered right away, only for the procedures and ranges you approved |
| Insurance visit and self-pay procedure | Frequent confusion, with the patient thinking the plan covers the filler | The agent explains what the plan covers and what is self-pay before booking |
| Prep before laser or peel | Depends on someone remembering to warn about acids and sun exposure | Sent as soon as the evaluation is booked, with the text you wrote |
| Follow-up on a long treatment | The patient disappears midway and the treatment is left half done | With the rule you create in the CRM, a set number of days after the visit, the AI sends the message you wrote; without a rule, the team has to reach out |
What does the WhatsApp agent do for dermatologists?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
Clinical or cosmetic triage
Asks the reason for contact and separates dermatology visits from cosmetic procedures before booking.
Procedure quotes
Prices for Botox, fillers, peels and laser that you approve, with an invitation to an in-person evaluation.
Insurance and self-pay rules
Explains that the visit may be covered by the patient's health plan while the cosmetic procedure is self-pay, worded the way you write it.
Prep and aftercare
Stopping acids, time off sun exposure, blood thinner use and the aftercare, procedure by procedure.
Return reminder
The AI reminds patients of the follow-up that is already booked. For those who did not book, such as an acne follow-up or a filler renewal, create a rule in the CRM for a set number of days after the visit and it sends the message you wrote. Without a rule, the team has to reach out.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the practice no longer depend on you having your phone in hand.
How does the agent start answering at the practice?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
The agent answers
Answers right away, schedules, does follow-up, and records each contact in the built-in CRM. You take over any conversation whenever you want.
How much does an AI agent on WhatsApp cost for dermatologists?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before you turn on the agent at the practice?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The split between the clinical calendar and the cosmetic procedure calendar, with the duration of each type
- The insurance plans accepted for visits, and a clear statement that cosmetic procedures are self-pay
- The price list for the procedures the agent may quote, and the ones that are only quoted after the evaluation
- The prep for each procedure: stopping acids, time off sun exposure, blood thinner use
- The most-asked aftercare instructions, written procedure by procedure
- From what age you see patients and what requires a companion
Whether the agent gives a price range for Botox and fillers or whether every cosmetic price is only given at the evaluation.
The most common mistake: Letting the agent state the duration of a result as if it were a fixed number. Saying it lasts a year becomes a promise in the patient's mind, and the complaint arrives in the fifth month. Read how to fix this.
Frequently asked questions from dermatologists
Does the agent tell insurance visits apart from self-pay procedures?
Yes. It identifies whether the patient wants clinical or cosmetic treatment and books the right type of appointment, with the right price.
Does it recommend treatment or give a diagnosis?
No. The agent collects the complaint and books the evaluation. Clinical decisions, prescriptions and procedure recommendations stay with you.
Can I control which prices it quotes?
Yes, procedure by procedure. For anything that needs an evaluation, it explains that and turns the question into a booked visit.
Does it say how long the result of a filler lasts?
Only if you write the answer, and it is best to write it as a range, not a promise. Duration depends on the product, the area and each patient, and the agent can say exactly that.
Other clinic questions CertuAI has answered
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Acne and Botox land in the same inbox. CertuAI separates clinical visits from cosmetic procedures, answers pricing questions, books the evaluation and logs it in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent