Answers customers, sells and gives you your time back
A WhatsApp chatbot for hair removal clinics in Brazil that answers on its own
What CertuAI measured on WhatsApp at clinics and practices
Across the 17 clinics and practices that serve clients with CertuAI's AI, 28.2% of the 19,259 customer messages arrived outside Monday to Friday, 8am to 6pm (July 30 to September 30, 2026). Half of the AI's answers went out within 14.4 seconds, and 9 in 10 within 21.8 seconds (5,571 answers). 29.9% of conversations started outside business hours, and the busiest hour was 11am.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 28,2% | 19,259 customer messages from 17 clinics and practices |
| Weekend messages | 11,2% | 19,259 customer messages from 17 clinics and practices |
| Conversations that start outside business hours | 29,9% | 3,584 conversations |
| Time until the AI replies (half of the replies) | within 14.4 seconds | 5,571 AI answers |
| Time until the AI replies (9 in 10 replies) | within 21.8 seconds | 5,571 AI answers |
| Hour of the day with the most customer messages | 11h | 19,259 customer messages from 17 clinics and practices |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated September 20, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis, SC
Laser hair removal is a package, and a package only works if the client comes back at the right time. The agent sells the sessions, books at the correct interval and calls the client for the next one without you having to remember.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for hair removal clinics in Brazil?
The best WhatsApp chatbot for hair removal clinics in Brazil is the one that answers on the number your clinic already uses, with business rules written by you. An AI agent on WhatsApp for hair removal clinics is CertuAI's automatic assistant. It presents laser packages by area, books each session within the correct interval between treatments, sends the right prep for laser and for waxing, and calls back the client who has not had a session in a set number of days.
Summary in 7 facts
- The agent sells the sessions, books at the correct interval and calls the client for the next one without you having to remember.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for hair removal clinics in Brazil is the one that answers on the number your clinic already uses, with business rules written by you.
- It does, because the interval is clinic data, not a guess.
- You define how many days each area needs between one treatment and the next, and the AI only offers slots within that window.
- Only what you write, and the safest is to write it as a range.
- The number depends on the area, the hair type and each person's response, and the AI can say exactly that and book the evaluation instead of committing to a number.
By the numbers
| Number | What it means |
|---|---|
| 24 hours | The reminder for an already booked appointment is a separate thing and goes out on its own: 24 hours before and 1 hour before by default, or at the times you choose, with a maximum of 3 reminders per session. |
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
Does the AI respect the interval between laser sessions?
It does, because the interval is clinic data, not a guess. You define how many days each area needs between one treatment and the next, and the AI only offers slots within that window. A session booked too early wastes a package session and the client blames the result, not the date.
The prep goes out tied to the service that was booked: whoever books laser is told to arrive with shaved hair, whoever books wax is told to let it grow. It is the mistake that most often sends a client home without being treated.
Does the AI say how many sessions the client will need?
Only what you write, and the safest is to write it as a range. The number depends on the area, the hair type and each person's response, and the AI can say exactly that and book the evaluation instead of committing to a number.
A question that moves from hair removal into skin care, such as a spot, burn, wound or allergy, the AI does not answer: on a health clinic account it does not evaluate symptoms or suggest ointments, and it passes the question to your team.
Is a client who stopped midway through the package called back?
She is, through the automatic follow-up: the AI reopens the conversation with a client who has not had a session in a set number of days and offers the date of the next one, with the remaining sessions and the package deadline in the record.
The reminder for an already booked appointment is a separate thing and goes out on its own: 24 hours before and 1 hour before by default, or at the times you choose, with a maximum of 3 reminders per session. When someone cancels, the room is freed and the slot is offered again.
What does the AI do with each hair removal clinic message?
| Client message | What the AI does |
|---|---|
| "How much is the full legs package?" | Answers from your price list, area by area |
| "Should I come shaved or let it grow?" | Sends the prep for the service that is booked |
| "Can I move my session up to next week?" | Only offers slots within the interval you defined |
| "How many sessions do I need?" | Gives the range you wrote and books the evaluation |
| "A mark was left after the laser" | Does not evaluate the skin; passes it to your team |
| "How many sessions are left in my package?" | Answers from the record and offers the date of the next one |
What changes in the clinic with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the clinic before and after the CertuAI agent.
TodayA client asks the price of the leg laser package and disappears while nobody replies
With CertuAIInstant reply with the package, prices and terms, and the first session booked
TodayShe disappears midway through the package and the laser result is never completed
With CertuAIThe agent calls her for the next session at the right interval and keeps the schedule on track
TodayWax session booked and forgotten, treatment room empty with no client
With CertuAIConfirmation the day before and the day of, and the freed slot goes back to the queue
TodayThe same question all the time: can I wax with long hair, can I sunbathe afterwards
With CertuAIThe agent answers the prep and aftercare for each area the way you taught it
What does a conversation handled by the AI look like?
Example conversation
Clinic AI agent
Customer: Should I come shaved or let the hair grow?
AI agent: It depends on the service. For laser, the hair needs to be shaved. For wax, it needs to be grown out.
Customer: I want to reschedule my session this week
AI agent: Sure, I can reschedule. I have your open slots, respecting the interval for your area.
Is an AI agent or manual customer service better for hair removal clinics?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the clinic has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Package price by area | Answered when the room frees up, and the client has already asked somewhere else | Answered right away, area by area, with the terms you defined |
| Interval between laser sessions | Checked in the record, one client at a time | The agent only offers a slot after the interval you defined for the area |
| Opposite prep for laser and for wax | Explained by message and often mixed up | The agent sends the prep for the service that was booked, without mixing the two |
| A client who stops midway through the package | Noticed when someone opens the record, months later | The agent calls her for the next session and the CRM shows who stopped midway |
| Session canceled at the last minute | The room sits empty at that time | Confirmation the day before, and the freed slot goes back to the queue |
What does the WhatsApp agent do for hair removal clinics?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Selling laser packages
Presents packages by area, prices and payment options defined by you, and moves straight to booking.
Booking at the right interval
Books the next session respecting the interval between treatments for each area.
Prep by type of service
Laser needs shaved hair, wax needs grown-out hair. The agent sends the prep for the service that was booked.
Session confirmation
The day before and the day of, for both laser and wax, protecting the package schedule.
Tracking packages in progress
Remaining sessions and deadline are kept in the record, and the agent calls anyone who hasn't come in a set number of days.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the clinic no longer depend on you having your phone in hand.
How does the agent start answering at the clinic?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
The agent answers
Answers right away, books, follows up and logs every contact in the included CRM. You can take over any conversation whenever you want.
How much does an AI agent on WhatsApp cost for hair removal clinics?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the clinic?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The areas you treat, with single-session and package prices, and how many sessions each package has
- The interval between laser sessions by area, and the package validity
- The prep for each service, remembering that laser needs shaved hair and wax needs grown-out hair
- The cases you don't take or that need medical clearance, such as pregnancy and tattooed skin
- What you say about light and gray hair, which do not respond well to laser
- The no-show and rescheduling rule within the package
Whether the agent closes the package sale on WhatsApp or whether every package goes through an evaluation first.
The most common mistake: Letting the agent offer the next session without checking the interval for that area. The bikini area and the face do not follow the same schedule, and a session moved up gives little result and still uses up a session from the package. Read how to fix this.
Frequently asked questions from hair removal clinics
Does the agent respect the interval between laser sessions?
Yes. You define the interval for each area, and the agent only offers slots within the right window for the next treatment.
Does it explain the packages and prices by area?
Yes. You teach it the price list once, by area and by package, and the agent answers and leads the client to booking.
Won't it mix up the laser prep with the wax prep?
No, because the prep is tied to the booked service. Whoever books laser gets the instruction to shave, whoever books wax gets the one to let the hair grow.
Does it say how many sessions the client will need?
Only what you write, and the safest is to write it as a range. The number depends on the area, the hair type and each person's response, and the agent can say that and book the evaluation.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
A laser package only pays off if the client comes back at the right interval. The agent books the next session, sends the prep and the CRM shows who stopped midway.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent