Answers customers, sells and gives you your time back
WhatsApp chatbot for home decor stores: how it works and what it costs
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
The sale starts with an Instagram screenshot and takes days to close. The agent answers size, material, price range and factory-order lead time right away, and keeps the customer on record until the decision comes.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for home decor stores in Brazil?
The best WhatsApp chatbot for home decor stores in Brazil is the one that answers on the number the store already uses, with business rules written by you. An AI agent on WhatsApp for a home decor store is CertuAI's automatic assistant. It answers questions about size, material, finish and price range for the lines the store sells, gives factory-order lead times, organizes delivery and assembly, takes requests from architects, and keeps each prospect open as a deal in the CRM.
Summary in 7 facts
- The sale starts with an Instagram screenshot and takes days to close.
- The agent answers size, material, price range and factory-order lead time right away, and keeps the customer on record until the decision comes.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for home decor stores in Brazil is the one that answers on the number the store already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday shop situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the shop with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday shop situations before and after the CertuAI agent.
TodayA screenshot of a vase arrives on Sunday and the reply goes out on Tuesday
With CertuAIThe agent answers right away and records the piece the person wants
TodayA question about a rug's size depends on someone walking across the showroom
With CertuAIAnswered from the size and material details you added
TodayA factory-piece lead time is blurted out on impulse and held against you later by the customer
With CertuAIThe lead time you set up goes out, with in-stock and factory-order pieces kept separate
TodayAn architect asks for the partnership terms and waits for sales to be free
With CertuAIThe agent collects the project, quantity and details and hands it over ready for sales
What does a conversation handled by the AI look like?
Example conversation
The shop's AI agent
Customer: Do you have this vase from the Instagram photo?
AI agent: Send me the photo and I'll check whether it comes from the showroom or by factory order, with the lead time for each case.
Customer: What are the size and material of this rug?
AI agent: Here are the rug's details: what you added.
Is an AI agent or manual customer service better for home decor stores?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the shop has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Instagram screenshot asking for a price | Goes unanswered until someone picks up the store's phone | The agent answers right away and records the piece of interest |
| Size, material and finish | Someone has to walk across the showroom to check the details | Answered with the details you added to the Brain |
| Piece ordered from the factory | The lead time is guessed in the middle of the sale and held against you later by the customer | The agent gives the lead time you set up and keeps in-stock pieces separate |
| Customer service for architects and designers | Depends on someone in sales being free to check the registration | The agent collects the project, quantity and details and passes it to your sales team |
| A sale that takes weeks to decide | The conversation gets lost in the history and nobody follows up | The room the customer wants to put together stays open as a deal in the CRM |
What does the WhatsApp agent do for home decor stores?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Product details in writing
Sizes, material, finish and colors of the line, based on what you add to the Brain.
In-stock and factory-order pieces
The agent separates what leaves the showroom from what comes by factory order, and gives the lead time for each case.
Delivery and assembly
Cost, lead time and what the store does not assemble, agreed in the conversation instead of from memory.
Architect and designer channel
Project, quantity and the professional's details collected before they reach your sales team.
Room opened as a deal
What the customer wants to put together is recorded in the CRM with a follow-up task, because the decision takes weeks.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday shop messages no longer depend on you having your phone in hand.
How does the agent start answering at the shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, records each order and quote in the included CRM, and contacts again those who went quiet.
How much does an AI agent on WhatsApp cost for home decor stores?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in the shop.
Create my agentWhat needs to be ready before turning the agent on in the store?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The details of the lines the store sells: size, material, finish and available colors
- What is in stock and what is a factory order, with the factory lead time for each line
- The delivery and assembly rule: cost, lead time and what the store does not assemble
- The architect and designer terms, and what you need to receive before granting those terms
- Which showroom pieces are one-of-a-kind and cannot be promised twice
- The exchange policy for pieces ordered in a special color or size
Whether the agent can open the architect terms in the conversation, or only after your team checks the professional's registration.
The most common mistake: Letting the agent treat showroom pieces like shelf items. A good part of the showroom is one-of-a-kind pieces, and the same piece promised to two customers undoes a sale that was already closed. Read how to fix this.
Frequently asked questions from home decor stores
Does the agent know if a piece is available?
No. CertuAI does not read inventory, and in home decor a good part of the showroom is one-of-a-kind pieces. The agent answers about lines, sizes and price ranges, and calls your team to confirm the showroom piece.
Does it answer factory-order lead times?
It gives the lead time you set up, kept separate from what is in stock. A single number for both cases is what turns into a complaint later.
Does it handle requests from architects and designers?
Yes. You set the partnership terms in the Brain, and the agent collects the project, quantity and the professional's details before passing it to sales.
Does it work for sales that take weeks to close?
That is where it helps most: the room the customer wants to put together stays open in the CRM with a follow-up task, instead of disappearing into the conversation history.
Does the agent answer an Instagram screenshot asking for a piece's price?
It answers from what you added about that line, and records the piece that sparked the interest. The gain is not only the quick reply: Sunday night stops being a gap, because decor screenshots arrive when the person is on the couch deciding on their room.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers questions about size, material and factory-order lead times, handles requests from architects, and keeps each room open as a deal in the store's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent