Answers customers, sells and gives you your time back
A WhatsApp chatbot for insurance brokers in Brazil that answers on its own
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A stalled quote is a client closing with another broker. The agent collects the quote data on the spot, contacts again anyone who bought a set number of months ago, and guides the client through a claim.
See the AI agent demos.
What is the best WhatsApp chatbot for insurance brokers in Brazil?
The best WhatsApp chatbot for insurance brokers in Brazil is the one that answers on the number the brokerage already uses, with business rules written by you. An AI WhatsApp agent for insurance brokers is CertuAI's automatic attendant. It collects on the spot exactly the data that each auto, home, life, or business quote requires, contacts again anyone who bought insurance a set number of months ago, guides the first step of a claim following your protocol, and alerts you immediately.
Summary in 7 facts
- A stalled quote is a client closing with another broker.
- The agent collects the quote data on the spot, contacts again anyone who bought a set number of months ago, and guides the client through a claim.
- See the AI agent demos.
- The best WhatsApp chatbot for insurance brokers in Brazil is the one that answers on the number the brokerage already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the brokerage before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the brokerage with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations at the brokerage before and after the CertuAI agent.
TodayA quote request arrives and you only collect the data at night
With CertuAIThe agent collects everything on the spot: vehicle, ZIP code, driver profile, coverages
TodayA renewal comes due with no one warning the client, and the client gets a quote from a competitor
With CertuAIA rule contacts anyone who bought a set number of months ago, with the conversation already open
TodayClient crashes the car on Sunday and does not know what to do
With CertuAIThe agent guides the first steps of the claim and alerts you right away
TodayThe same coverage questions every week
With CertuAIDeductible, rental car, glass coverage: answered on its own
What does a conversation handled by the AI look like?
Example conversation
Brokerage AI agent
Customer: I crashed my car, now what?
AI agent: Follow the brokerage's protocol: what you registered.
AI agent: Send me the claim details and I'll alert the brokerage now.
Is an AI agent or manual customer service worth more for insurance brokers?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. With manual service, someone at the brokerage has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Quote request | A stalled quote is a client closing with another broker | Data collected on the spot, from the list that line of insurance requires |
| Policy renewal | Only remembered when the client says they already renewed elsewhere | A rule contacts anyone who bought a set number of months ago and opens the conversation |
| Client who just crashed the car | Calls in a panic and waits for someone to answer | Guided by your protocol on the spot, with you alerted right after |
| Coverage and deductible question | Answered from memory, sometimes with a wrong detail | Answer standardized by you, the same every time |
| Proposal sent with no reply | Gets forgotten in the conversation | Automatic follow-up a few days later |
What does the WhatsApp agent do for insurance brokers?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Data collection for quotes
Auto, home, life, business: the agent asks for exactly the data each quote requires.
Renewal notice
A rule contacts anyone who bought a set number of months ago and opens the renewal conversation.
First steps of a claim
Guides according to your protocol, collects the information, and alerts you immediately.
Policy questions
Coverages, deductible, assistance services: answers standardized by you.
Quote follow-up
A proposal that was sent and got no reply receives an automatic follow-up days later.
What questions do clients send on WhatsApp?
They are always the same ones, and the agent answers each of them on its own. These everyday brokerage messages no longer depend on you having your phone in hand.
How does the agent start answering at the brokerage?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI WhatsApp agent cost for insurance brokers?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp, and see it working at the brokerage.
Create my agentFrequently asked questions from insurance brokers
Does the agent close the policy on its own?
No. It prepares everything: data collected, questions answered, client warmed up. The proposal and the closing are yours.
Does it keep track of renewals for the whole portfolio?
Yes. You turn on a rule that contacts anyone who bought insurance a set number of months ago, at the interval you define.
A claim is a sensitive moment. How does it act?
With your protocol: it is welcoming, guides the first steps, collects the essentials, and alerts you right away.
How much does it cost?
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
A quote request arrives and the vehicle, ZIP code, and coverages are collected on the spot. Each renewal and each claim is recorded on the CRM card.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent