Answers customers, sells and gives you your time back
WhatsApp chatbot for lawyers: what it does and how much it costs
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
You don't answer WhatsApp in a hearing. The agent triages the case, books the consultation and sends the list of documents, in the sober tone the firm requires.
Before that, see the AI agent demos and the CRM with service provider examples.
What is the best WhatsApp chatbot for lawyers in Brazil?
The best WhatsApp chatbot for lawyers in Brazil is the one that answers on the number the firm already uses, with the business rules written by you. An AI agent on WhatsApp for lawyers is CertuAI's automatic assistant. It answers while you're in a hearing: it triages the case by area of law, collects the summary and urgency, books the consultation in person or by video and sends the document list for that type of case, in the sober tone the firm requires.
Summary in 7 facts
- The agent triages the case, books the consultation and sends the list of documents, in the sober tone the firm requires.
- Before that, see the AI agent demos and the CRM with service provider examples.
- The best WhatsApp chatbot for lawyers in Brazil is the one that answers on the number the firm already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations at the firm before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
- With manual service, someone at the firm has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the firm with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations at the firm before and after the CertuAI agent.
TodayA prospective client describes the case and waits hours for a reply
With CertuAIImmediate triage: area of law, urgency and an organized summary for you to assess
TodayConsultation booked through ten messages back and forth
With CertuAICalendar checked and time confirmed in a single conversation
TodayClient shows up without the required documents
With CertuAIDocument list sent automatically after booking
TodayAnxious client asks about the case every week
With CertuAIThe agent welcomes them, logs it and alerts you, without stopping your workday
What does a conversation handled by the AI look like?
Example conversation
The firm's AI agent
Customer: My case is urgent, I was served notice today
AI agent: I'm logging it as urgent. Tell me the summary of the case in a few lines, and I'll pass it to the firm right now so they can decide.
Customer: What documents do I need to bring?
AI agent: The list of documents depends on the type of case. As soon as the area is defined, I'll send you the right list.
Is an AI agent or manual customer service better for lawyers?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the firm has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Contact that arrives during a hearing | Goes unanswered for hours, and whoever is in a hurry looks for another firm | Triaged right away, with the case summary waiting for you when you step out |
| Figuring out which area the case belongs to | Several messages until you know whether it's labor, civil or family law | Area, summary and urgency collected before it reaches you |
| Document list | Sent from memory, and there's always an item missing | Each type of case with its own list, sent at the right time |
| Active client asking about the case | Interrupts the team in the middle of a deadline | Question logged and passed to whoever answers that |
| Question about the consultation fee | Repeated every day, and not always answered the same way | Answered with the firm's rule, with no variation |
| Someone who was served notice today and is in a hurry | Goes into the same queue as everyone else | Marked urgent by your rule and flagged for you |
What does the WhatsApp agent do for lawyers?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Case triage
Area of law, case summary, urgency and how they found the firm. It reaches you ready for you to decide whether to take it.
Booking consultations
In person or by video, with real times from your calendar.
Document list
Each type of case with its own list, sent at the right time.
Welcoming active clients
Receives the question, logs it and passes it to you or the team to answer.
Questions about how it works
Practice areas, address, consultation format, payment methods.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday firm messages no longer depend on you having your phone in hand.
How does the agent start answering at the firm?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for lawyers?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working at the firm.
Create my agentLawyer FAQ
Does the agent give legal advice?
No. It collects the account and organizes the triage. Legal analysis and advice are yours, as the OAB (Brazilian Bar Association) requires.
Is this compatible with the Code of Ethics?
The agent acts as a front desk: triage, scheduling and information on how the firm operates. It doesn't promise outcomes, doesn't solicit cases, doesn't give opinions.
Is the client's account kept protected?
The conversation stays in the firm's WhatsApp, visible only to whoever you authorize.
I handle several areas. Does it tell them apart?
Yes. You define the areas and the triage questions for each one, and it runs the right conversation.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with service provider examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Whoever arrives on WhatsApp tells their case, and you get in the CRM the triage by area of law, the urgency assessed, the consultation booked and the list of documents.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent