Answers customers, sells and gives you your time back
A WhatsApp chatbot for makeup artists in Brazil that never leaves a client without a reply
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A bride researches five makeup artists at once and goes with the first one that replies well. While you are at an event, the agent answers the quote, checks that the date is free and leads the conversation to the trial.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for makeup artists in Brazil?
The best WhatsApp chatbot for makeup artists in Brazil is the one that answers on the number your studio already uses, with business rules written by you. An AI agent on WhatsApp for makeup artists is CertuAI's automatic assistant. It checks that the event date is free before any quote, answers the bride, bridesmaid and graduation packages, explains studio or on-location service with the travel fee, and organizes the makeup trial.
Summary in 7 facts
- A bride researches five makeup artists at once and goes with the first one that replies well.
- While you are at an event, the agent answers the quote, checks that the date is free and leads the conversation to the trial.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for makeup artists in Brazil is the one that answers on the number your studio already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday studio situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the studio with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday studio situations before and after the CertuAI agent.
TodayA bride asks for a quote on the day of another client's wedding and you only see it at night
With CertuAIThe agent replies right away, checks that the date is free and flags the next steps
TodayShe asks whether you work on location or only at the studio, and whether you charge a travel fee
With CertuAIThe agent explains studio service, on-location service and the travel fee your way
TodayMakeup trial booked by voice message and forgotten in the middle of a full week
With CertuAIThe agent confirms the trial the day before and reschedules without breaking your calendar
TodayA graduation client disappears after asking the price and never books
With CertuAIThe agent sends a polite follow-up a few days later and reopens the conversation
What does a conversation handled by the AI look like?
Example conversation
Studio AI agent
Customer: Are you free on December 12?
AI agent: I'll check the calendar. If the day is free, I'll send you the bride quote.
Customer: How do I book the date?
AI agent: The booking follows the deposit terms: what you set up. I'll register it with your name and the event date.
Is an AI agent or manual customer service better for makeup artists?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. With manual service, someone at the studio has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Quote requested while you are at an event | Answered in the early hours, when the bride has already talked to others | Answered right away, with the package, terms and the next step |
| Confirming that the event date is free | You open the calendar in the middle of an appointment to check | The agent checks the date before moving on with the quote |
| On-location service and travel | Each client asks and you work out the price on the spot | Answered by the region and fee rule you wrote |
| Booking the date with a deposit | Agreed by voice message, and sometimes nobody remembers what was agreed | The agent explains the terms and the booking is recorded as a task |
| Graduation client who asked the price and vanished | Gets lost in the inbox along with the rest of the day | The agent reopens the conversation days later, without seeming pushy |
What does the WhatsApp agent do for makeup artists?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Bride and event quotes
Answers prices for bride, bridesmaid, graduation and guest makeup, with packages and terms defined by you.
Free-date check
Checks whether the event day is open on your calendar before moving on with the quote.
Date booking
Explains the deposit terms you set and records the booking as a task, with the client's name and the date.
Organizing the trial
Books the makeup trial, confirms the day before and reschedules when needed.
Service questions
Studio or on location, travel fee, the earliest time you start and how many people in the group you take.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday studio messages no longer depend on you having your phone in hand.
How does the agent start serving customers at the studio?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for makeup artists?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent, connect WhatsApp and see it working in your studio.
Create my agentWhat needs to be ready before turning the agent on in the studio?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The packages with prices: bride with trial, bridesmaid, graduation, guest and group makeup
- Whether the trial is charged separately and what happens to that amount when the bride books
- The date booking rule: deposit, percentage and what happens in case of cancellation
- The regions you cover, the travel fee for each and where you don't go
- The earliest time you start on a wedding day and how many people you do before the bride
- Whether you also do hairstyling or only makeup
Whether the agent may close graduation and guest bookings on its own, leaving only brides for you to handle.
The most common mistake: Letting the agent confirm a date without explaining that the booking only holds with the deposit. Two brides spend the week thinking the day is theirs, and the second finds out too late. Read how to fix this.
Frequently asked questions from makeup artists
Does the agent check that the event date is free?
Yes. Before giving a quote, it checks your calendar and tells the client whether the day is open or already taken.
Does it settle the bride's price on its own?
Only what you authorize. For packages that depend on a trial or on group size, it explains and leads the client to a conversation with you.
Does it really work if I work alone?
That is what it is for. While you are at an event and can't reply, the agent answers and holds the quotes.
How much does it cost for someone who does few events a month?
The Start plan costs US$ 75 per month, with no long-term contract and no setup fee.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
A bride goes with whoever replies first. The agent checks that the date is free, sends the package, organizes the trial and leaves the booking as a task in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent