Answers customers, sells and gives you your time back
A WhatsApp chatbot for micropigmentation clinics in Brazil that answers customers on its own
What CertuAI measured on WhatsApp at clinics and practices
Across the 17 clinics and practices that serve clients with CertuAI's AI, 28.2% of the 19,259 customer messages arrived outside Monday to Friday, 8am to 6pm (July 30 to September 30, 2026). Half of the AI's answers went out within 14.4 seconds, and 9 in 10 within 21.8 seconds (5,571 answers). 29.9% of conversations started outside business hours, and the busiest hour was 11am.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 28,2% | 19,259 customer messages from 17 clinics and practices |
| Weekend messages | 11,2% | 19,259 customer messages from 17 clinics and practices |
| Conversations that start outside business hours | 29,9% | 3,584 conversations |
| Time until the AI replies (half of the replies) | within 14.4 seconds | 5,571 AI answers |
| Time until the AI replies (9 in 10 replies) | within 21.8 seconds | 5,571 AI answers |
| Hour of the day with the most customer messages | 11h | 19,259 customer messages from 17 clinics and practices |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Eyebrows, lips, scalp: the client asks about price, healing and touch-ups before booking. The agent answers from your price list, explains the process in your own words and books the session right away.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for micropigmentation clinics in Brazil?
The best WhatsApp chatbot for micropigmentation clinics in Brazil is the one that answers on the number the clinic already uses, with business rules written by you. An AI agent on WhatsApp for a micropigmentation clinic is CertuAI's automatic assistant. It gives the price by area, says whether the touch-up is included, sends the prep instructions before the session, explains the healing period in the practitioner's own words and reaches out to the client at the touch-up interval you set.
Summary in 7 facts
- Eyebrows, lips, scalp: the client asks about price, healing and touch-ups before booking.
- The agent answers from your price list, explains the process in your own words and books the session right away.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for micropigmentation clinics in Brazil is the one that answers on the number the clinic already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday clinic situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the clinic with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the clinic before and after the CertuAI agent.
TodayA question about eyebrow pricing arrives in the middle of a procedure and goes unanswered
With CertuAIThe agent answers with your price list and offers a time in the same conversation
TodayClient shows up without having followed the prep and the session has to be postponed
With CertuAIThe agent sends the instructions as soon as the appointment is booked
TodayThe thirty-day touch-up is forgotten and the client disappears
With CertuAIThe agent reaches out on the schedule you set
TodayThe same healing question answered five times a day
With CertuAIAutomatic answer, written in your own words
What does a conversation handled by the AI look like?
Example conversation
Clinic AI agent
Client: How much is eyebrow micropigmentation?
AI agent: Eyebrow micropigmentation is your price.
Client: Can I get it done if I take blood pressure medication?
AI agent: Before booking, which medication do you take? That goes to the practitioner for review before it becomes an appointment.
Which is better for micropigmentation clinics: an AI agent or manual customer service?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the clinic has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Price by area and what it includes | Answered only when you finish the procedure in progress | Answered right away, with the price of each area and whether the touch-up is included |
| Healing questions | Explained again in every conversation, several times a day | The agent repeats your explanation, written just once |
| Prep before the session | Mentioned in passing and sometimes forgotten by the client | Sent in writing as soon as the appointment is confirmed |
| Touch-up session | Depends on the client remembering to come back | The agent reaches out on the schedule you set |
| Two-hour session that nobody fills | The chair sits empty at the best time of day | Confirmation the day before, with rescheduling in the same conversation |
What does the WhatsApp agent do for micropigmentation clinics?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Price by area and what it includes
Eyebrows, lips, eyeliner and scalp, each with the price you set and a clear answer on whether the touch-up is included.
Prep sent when the appointment is booked
Pausing acids, no alcohol the day before, no sun, and what to do about brows that were already done: in writing, at the moment of booking.
Contraindication questions before booking
Pregnancy, blood thinners, diabetes and a recent procedure in the area. Anything outside the standard goes to you before it becomes an appointment.
The healing timeline
The flaking phase and the week when the color fades and then comes back are the biggest source of worried messages. The agent answers these in your own words.
Touch-up reminder at the right interval
The agent reaches out to clients who haven't been back in that many days, at the interval you set.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the clinic no longer depend on you having your phone in hand.
How does the agent start answering at the clinic?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for micropigmentation clinics?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the clinic?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price list by area and technique, with eyebrows, lips, eyeliner and scalp listed separately
- Whether the thirty-day touch-up is included in the price or charged separately, and until when it applies
- The written prep: pausing acids, no alcohol the day before, no sun exposure and what to do about the old design
- The healing timeline you explain when the client leaves, day by day, including the phase when the color fades
- The contraindications you ask about before booking, such as pregnancy, uncontrolled diabetes and blood thinner use
- Your rule for cover-ups and corrections of work done by another practitioner
Whether the agent books cover-ups and corrections directly or whether every old-work case goes through your photo review and evaluation.
The most common mistake: Letting the agent say the color stays the same as on the day of application. It lightens and then comes back during healing, and a client who wasn't told this beforehand arrives thinking the work was lost. Read how to fix this.
Micropigmentation clinic FAQ
Does the agent guarantee how the result will look?
No. Pigment behaves differently on every skin, and you are the one who judges that. The agent handles prices, prep, scheduling and touch-ups.
What if the client asks about medication or a health problem?
It logs the question and passes it to you. No automatic clinical answers.
Does it explain why the color fades in the second week?
It explains with the text you write. This is the phase that generates the most worried messages, and having the answer ready keeps the client from thinking the work failed.
Can it handle cover-ups of old work differently?
Yes. You set the rule that correcting work done by someone else requires a photo and an evaluation first, and the agent holds the booking until you've taken a look.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Gives the price by area, sends the prep instructions, books the session and reaches out to the client for her touch-up. Every conversation becomes a contact and a deal in the included CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent