Answers customers, sells and gives you your time back
A WhatsApp chatbot for shoe stores in Brazil, with your business's Brain
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Before crossing town, the customer asks whether you have their size. The agent answers with the line you carry, the price range and the exchange policy, and calls your team when the question requires checking the pair.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for shoe stores in Brazil?
The best WhatsApp chatbot for shoe stores in Brazil is the one that answers on the number the store already uses, with the business rules written by you. An AI agent on WhatsApp for a shoe store is CertuAI's automatic assistant. It answers which brands and lines the store carries, the price range, the usual size range, the exchange period and payment methods, and calls the team with the request already written when a question requires checking the pair on the shelf.
Summary in 7 facts
- Before crossing town, the customer asks whether you have their size.
- The agent answers with the line you carry, the price range and the exchange policy, and calls your team when the question requires checking the pair.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for shoe stores in Brazil is the one that answers on the number the store already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday shop situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the shop with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday shop situations before and after the CertuAI agent.
TodayA customer asks if you have the model in their size and the message goes into the day's queue
With CertuAIThe agent answers the line and the price range right away and already tells the team to check the pair
TodayA screenshot of a sneaker arrives at 10 pm and is only seen when the store opens
With CertuAIThe agent answers right away and saves the model they were looking for in the CRM
TodayThe exchange policy is explained at the counter, one person at a time
With CertuAIDeadline, condition of the item and receipt requirement always answered the same way
TodaySomeone who was looking for a size that was out of stock leaves without a record
With CertuAIModel and size are saved, and when the new shipment arrives there is someone to call
What does a conversation handled by the AI look like?
Example conversation
The shop's AI agent
Customer: Do you have this sneaker in size 38?
AI agent: Noted: model, color and size 38. I'm passing it to the team to check the shelf.
Customer: Is a new shipment of this model coming in? Can you let me know?
AI agent: Yes, I will. Your contact is saved for when the new shipment arrives.
Is an AI agent or manual customer service better for shoe stores?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the shop has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about size and color | The customer waits for someone to step away from the register to check the shelf | The agent answers the line and the price range right away, and passes on the pair check already written |
| Screenshot of a model seen on Instagram | Goes unanswered until the store opens the next day | The agent receives the photo, logs the model they are looking for and answers what it knows |
| Exchange policy for children's shoes | Each salesperson quotes a slightly different deadline | Always answered with the deadline and condition you wrote |
| Size missing from the size run | The customer leaves and nobody writes down what they were looking for | Model and size stay on the contact, ready to call when the new shipment arrives |
| Hours, address and payment methods | Asked several times a day, always between one customer and the next | Answered at any hour, including outside business hours |
What does the WhatsApp agent do for shoe stores?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Brands, lines and usual size range
The agent says what the store carries and up to what size each line usually goes, based on what you keep in the Brain.
Pair check request
Model, color and size reach your team in writing, so whoever checks the shelf doesn't need to reopen the conversation.
Exchange, deadline and receipt requirement
How many days, what the store takes back and what changes for children's shoes, the way you write it.
Payment and installments
Card, Pix (Brazil's instant payment) and number of installments given before the customer crosses town.
Waitlist by size
Anyone who looked for a size that was out of stock is saved in the CRM, ready to be contacted when the new shipment arrives.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday shop messages no longer depend on you having your phone in hand.
How does the agent start answering at the shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, records each order and quote in the included CRM, and contacts again those who went quiet.
How much does an AI agent on WhatsApp cost for shoe stores?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in the shop.
Create my agentWhat needs to be ready before turning the agent on in the store?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The brands and lines the store carries, and up to what size each one's size run usually goes
- The price range per line, separating what is on sale from list price
- The exchange policy: deadline, whether a receipt (nota fiscal) is required and what changes for children's shoes
- Payment methods, number of installments and whether Pix (Brazil's instant payment) is priced differently
- Address, opening hours and whether the store delivers in the neighborhood, with fee and lead time
- Who receives the pair check request, and at what time that person can look at the shelf
Whether the agent can say that a size usually exists in the store, or every size question turns into a check with the team.
The most common mistake: Writing the size run in the Brain once and never touching it again. Sizes are the data that changes the most in a shoe store, and a size run from six months ago makes the agent confirm a size the store no longer carries. Read how to fix this.
Frequently asked questions from shoe stores
Does the agent see my inventory in real time?
No. CertuAI doesn't read inventory, and in footwear the data that changes fastest is the size run. The agent answers brands, price range and up to what size each line usually goes, and sends the pair check to your team already written.
What if the customer sends a photo of a model?
It receives the photo in the conversation, logs the model and the size the person is looking for and passes it to your team to confirm.
Can I contact people who were looking for a size that was out of stock?
Yes, and you are the one who contacts them. The conversation stays in the contact's history in the CRM, with the model and the size the person asked for, so when the new shipment comes in you know who to go back to. The agent doesn't send that notice on its own.
Does it explain the size differences between brands?
It answers what you write in the Brain. If the store knows that a brand runs small, it is worth writing that down, because it is the information that prevents the most exchanges later.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers brand, size range, exchanges and installments right away, and the CRM keeps the model and size each customer came looking for in the store.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent