Answers customers, sells and gives you your time back
WhatsApp chatbot for sporting goods stores in Brazil that never leaves a customer without an answer
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Cleats, team jerseys and gym equipment generate the same question all day. The agent answers the brands you carry, the price range and the customization turnaround, and keeps name and number in writing.
See the AI agent demos and the CRM with store examples.
What is the best WhatsApp chatbot for sporting goods stores in Brazil?
The best WhatsApp chatbot for sporting goods stores in Brazil is the one that answers on the number the store already uses, with business rules written by you. A WhatsApp AI agent for a sporting goods store is CertuAI's automated assistant, which answers which brands the store sells by sport, the price range, the exchange policy and the turnaround for jersey customization, and logs name, number and size in writing before the order goes to production.
Summary in 7 facts
- Cleats, team jerseys and gym equipment generate the same question all day.
- The agent answers the brands you carry, the price range and the customization turnaround, and keeps name and number in writing.
- See the AI agent demos and the CRM with store examples.
- The best WhatsApp chatbot for sporting goods stores in Brazil is the one that answers on the number the store already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday shop situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in the shop with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday shop situations before and after the CertuAI agent.
TodayA customer asks whether you have the cleat in his size and someone has to leave the register
With CertuAIThe agent covers the line and price range and hands the check on the pair to the team
TodayJersey customization arranged by voice message and the name comes out wrong on the print
With CertuAIName, number and size sent back in writing for the customer to confirm before production
TodayA youth sports school order turns into a week of messages until the size list is final
With CertuAIThe agent collects quantity, sizes and deadline and hands over the finished list
TodayThe exchange rule for a customized piece only comes up when the customer comes back
With CertuAIThe terms go out in writing in the conversation, before the order goes into production
What does a conversation handled by the AI look like?
Example conversation
The shop's AI agent
Customer: I'll take twenty jerseys for the youth sports school, any deal?
AI agent: Send me the quantity, the size breakdown and the deadline. With that I'll pass the order to the store.
Customer: How long does it take to print a name and number?
AI agent: Printing a name and number takes your turnaround. Before it goes to printing, I'll send you everything in writing to approve.
Is an AI agent or manual customer service better for sporting goods stores?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone at the shop has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about cleat or sneaker size | Someone has to leave the register and check the box on the shelf | The agent covers the line and price range and hands the check on the pair to the team |
| Name and number on the jersey | Arranged by word of mouth or voice message, and sometimes comes out wrong on the print | Name, number and size sent back in writing for the customer to confirm |
| Customization turnaround | Estimated on impulse, in the middle of the sale | Answered with the turnaround your production actually delivers |
| Team, youth sports school or company order | Turns into back-and-forth messages until someone builds the list | The agent collects quantity, sizes and deadline before it reaches you |
| Exchange of a customized piece | Turns into an argument at the counter because the rule was never stated beforehand | The rule goes out in writing in the conversation, before the order goes into production |
What does the WhatsApp agent do for sporting goods stores?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Brands and lines by sport
What the store carries in soccer, running, gym and cycling, with the prices you maintain.
Customization confirmed in writing
Name, number and size are sent back in writing for the customer to approve before the piece goes to printing.
Real production turnaround
How many days each type of customization takes, the way your production actually delivers.
Team, youth sports school and company orders
Quantity, size breakdown and deadline collected before the conversation reaches you.
Exchange rule for customized pieces
The condition that applies to a printed piece goes out in the conversation, before the order goes into production.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday shop messages no longer depend on you having your phone in hand.
How does the agent start answering at the shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain catalog, prices, delivery, warranty, and rules, the way you would to a new employee.
The agent answers
It answers right away, logs every request and quote in the included CRM and follows up with people who went quiet.
How much does a WhatsApp AI agent cost for sporting goods stores?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business Brain, the CRM, automatic follow-up and AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in the shop.
Create my agentWhat needs to be ready before turning the agent on in the store?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The brands and sports the store carries, and the ones it doesn't serve
- The customization price list: price per name, per number and per crest, with the turnaround for each
- The size chart for the jerseys the store sells, including the kids' line
- The exchange rule for customized pieces, which is usually different from a regular exchange
- The terms for bulk orders for teams, youth sports schools and companies
- The delivery area and shipping cost, including delivery to gyms and courts
Whether the agent confirms the customization order directly or whether your team reviews name and number before sending it to production.
The most common mistake: Accepting name and number by voice message without sending them back in writing. A customized jersey can't be returned for exchange, and a misheard name costs the whole piece. Read how to fix this.
Frequently asked questions from sporting goods stores
Does the agent check the store's inventory?
No. CertuAI doesn't read inventory. It answers the brands by sport, price range, customization turnaround and exchange policy you set up, and passes the check on the piece to your team.
How does it avoid the wrong name on the jersey?
It sends the name, number and size back in writing in the conversation and asks the customer to confirm before the order moves on. The written text is what your production uses afterward.
Does it close team and youth sports school orders?
It collects quantity, size breakdown and deadline and hands over the finished list. The commercial terms for the batch still come from you.
Does it answer the customization turnaround?
It answers the turnaround you write. It's worth writing what production actually delivers, including what changes in championship week.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers brands by sport, customization turnaround and exchange rules, and the CRM keeps every team jersey and youth sports school order in writing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent