Answers customers, sells and gives you your time back
A WhatsApp chatbot for spas in Brazil that answers customers on its own
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Day spa, couples package, birthday gift card: the question arrives at any hour, including Sunday. The agent describes each package, books the right room with a free practitioner and organizes the gift.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for spas in Brazil?
The best WhatsApp chatbot for spas in Brazil is the one that answers on the number the spa already uses, with business rules written by you. An AI agent on WhatsApp for a spa is CertuAI's automatic assistant. It describes what each package includes, gives price and duration, only offers times when the room and the practitioner are both free, records gift card requests and answers on Sunday night, when most messages arrive.
Summary in 7 facts
- Day spa, couples package, birthday gift card: the question arrives at any hour, including Sunday.
- The agent describes each package, books the right room with a free practitioner and organizes the gift.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for spas in Brazil is the one that answers on the number the spa already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday spa situations before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the spa with an AI agent?
What changes is who responds first: the message no longer waits for you and gets an answer right away. These are four everyday spa situations before and after the CertuAI agent.
TodayA question about what the day spa includes arrives Sunday night and isn't answered until Tuesday
With CertuAIThe agent describes the package right away, with price and duration
TodayA couple wants a room for two and the front desk has to match two schedules by hand
With CertuAIThe agent only offers times when the room and practitioners are free
TodayGift card arranged by message and noted on a piece of paper that gets lost
With CertuAIRecorded in the conversation, with who is giving it, who is receiving it and the expiration date
TodayReserved room sits empty because the client didn't show up and didn't call
With CertuAIConfirmation the day before frees the slot in time for someone else
What does a conversation handled by the AI look like?
Example conversation
Spa AI agent
Client: What's included in the day spa?
AI agent: Here's what's in the day spa, item by item: what you set up.
Client: Can I buy it as a gift? Does the gift card expire?
AI agent: Yes, you can. Tell me who is giving it, who is receiving it and which package. The expiration date is written on the gift card.
Which is better for spas: an AI agent or manual customer service?
The agent wins on tasks that repeat, and a person keeps winning on what takes judgment. With manual service, someone at the spa has to stop what they're doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| What's included in the day spa | Explained in a long text, typed again in every conversation | Answered right away, with the description you wrote |
| Couples package in the couples room | Requires matching two schedules by hand before answering | The agent only offers times when the room and the pair of practitioners are free |
| Gift card | Arranged by message and noted on a piece of paper that gets lost | Recorded in the conversation, with who is giving it, who is receiving it and the expiration date |
| Sundays and holidays | Nobody at the front desk to answer | Answered automatically, at any hour |
| Client who arrives late for a long ritual | The package gets rushed at the end or pushes back the next appointment | The agent states the late-arrival grace period at the time of confirming the appointment |
What does the WhatsApp agent do for spas?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
What goes in each package, item by item
Day spa, ritual, massage with bath: the order of services, the total duration and the price, in the description you wrote.
Matching room and practitioner
A couples package needs the couples room and two people free at the same time. The agent only offers it when both line up.
Gift card with a recorded expiration date
Who is giving it, who is receiving it, which package and until when it's valid, all written in the conversation and ready for you to issue.
Late-arrival policy explained in advance
A three-hour ritual doesn't fit if the person arrives twenty minutes late. The agent says so in the confirmation, not at the front door.
Arrival instructions and restrictions
How early to arrive, parking, what the spa provides and what you ask about pregnancy and blood pressure, all answered before the day.
What questions do clients send on WhatsApp?
They're always the same questions, and the agent answers each one on its own. These everyday spa messages no longer depend on you having your phone in hand.
How does the agent start answering at the spa?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for spas?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning on the agent at the spa?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The item-by-item description of each package, with what's included, the order of services and the total duration
- How many rooms there are, which ones fit two people and which services each practitioner performs
- The gift card rule: expiration date, whether it's in a specific person's name, whether it can be exchanged for another package and whether refunds exist
- The late-arrival grace period by package type, because a long ritual doesn't fit if the person arrives late
- The restrictions you ask about up front, such as pregnancy, high blood pressure and recent surgery
- Arrival instructions: how early to come, parking, what to bring and what the spa provides
Whether the agent books the couples package straight into the schedule or whether the couples room always goes through the front desk first.
The most common mistake: Treating the couples room as just another slot on the schedule. Two people need the same room at the same moment, and an individual booking made on top of it leaves the couples package with no space. Read how to fix this.
Spa FAQ
Does the agent sell gift cards on its own?
It records the request, the recipient's details, the chosen package and the expiration date. Payment goes through the method you already use, such as Pix (Brazil's instant payment) or a link.
Does it work for a spa with several rooms and practitioners?
Yes. You set up the schedules and it only offers times when the room and the person are both free.
What if someone arrives late to a three-hour ritual?
The agent states the grace period when confirming, using the text you wrote. The client knows before leaving home what happens if she's late.
Does it answer questions about pregnancy and health restrictions?
It asks the questions you list and passes the case to the front desk when the answer falls outside the standard. It never clears a treatment on its own.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Describes what each package includes, matches a free room and practitioner, and records the gift card. Every request becomes a contact and a task in the spa's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent