Answers customers, sells and gives you your time back
A WhatsApp chatbot for tanning studios in Brazil, with your business's Brain
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Natural tanning depends on sun and on prep. The agent answers the price, sends what to do beforehand and books at the right time of day, while you're with a client in the outdoor area.
See the AI agent demos and the CRM with salon and aesthetics examples.
What is the best WhatsApp chatbot for tanning studios in Brazil?
The best WhatsApp chatbot for tanning studios in Brazil is the one that answers on the number the studio already uses, with business rules written by you. An AI agent on WhatsApp for a tanning studio is CertuAI's automatic assistant. It gives the price of a session and of a package, sends the exfoliation and prep instructions before the appointment, only offers the sun windows open that day and notifies each booked client when the weather forces a reschedule.
Summary in 7 facts
- Natural tanning depends on sun and on prep.
- The agent answers the price, sends what to do beforehand and books at the right time of day, while you're with a client in the outdoor area.
- See the AI agent demos and the CRM with salon and aesthetics examples.
- The best WhatsApp chatbot for tanning studios in Brazil is the one that answers on the number the studio already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- Here are four everyday situations at the studio before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes at the studio with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the studio before and after the CertuAI agent.
TodayClient shows up without having exfoliated and the session has to be rescheduled
With CertuAIThe agent sends the prep instructions as soon as the appointment is confirmed
TodayA package price question arrives while you're in the outdoor area
With CertuAIAnswered right away, using the price list you maintain
TodayA rainy day turns into one call for every booked client
With CertuAIThe agent notifies everyone and offers a new time right away
TodayAftercare said on the way out and forgotten on the way home
With CertuAISent in writing, right after the appointment
What does a conversation handled by the AI look like?
Example conversation
Studio AI agent
Client: How much is a natural tanning session?
AI agent: A natural tanning session is your price. I have your open slots, within the day's sun windows.
Client: Do I need to exfoliate beforehand? How many days before?
AI agent: Yes. Exfoliation is your lead time. Once the time is booked, I'll send you in writing what not to put on your skin.
Which is better for tanning studios: an AI agent or manual customer service?
The agent wins on repetitive tasks, and the person keeps winning on what takes judgment. With manual service someone at the studio has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you join the conversation when you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Price per session and per package | Answered only when you step out of the application area | Answered right away, with single session, package and spray tan side by side |
| Prep before the session | Explained to each client and sometimes forgotten along the way | Sent in writing as soon as the appointment is booked |
| Appointment time that depends on the sun | Booked without considering the best period of the day | The agent only offers the windows you opened |
| Aftercare | Said on the way out and forgotten before getting home | Sent in writing after the appointment |
| Rainy day | One call for each client on the schedule | The agent notifies everyone and offers a new date right away |
What does the WhatsApp agent do for tanning studios?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Single session, package and spray tan
Each format with its own price and duration, and an explanation of the difference between the natural tan with tape and the spray applied in the booth.
Exfoliation required before booking
A client who didn't exfoliate loses the session. The agent sends how many days before to do it, and what not to put on the skin, as soon as the time is booked.
Schedule tied to the sun windows
The agent only offers the periods you opened that day, not just any time when the sun is no longer good enough.
Rain notice for the entire schedule
Instead of you calling every client of the day, the agent talks to all of them at once and offers each one a new date.
Care that prolongs the result
Showering, moisturizing and what fades fastest, written by you and sent right after the appointment.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday studio messages no longer depend on you having your phone in hand.
How does the agent start answering at the studio?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for tanning studios?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the studio?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price of the single session, the package and the spray tan, and what differs between them
- The sun windows you open on each day of the week, with start and end times
- The complete prep: how many days beforehand to exfoliate, what not to put on the skin and what to wear
- The aftercare that really prolongs the result, written your way
- Your rain rule: who gives notice, how far in advance and how rescheduling works
- The cases you don't take, such as skin using acids or with a recent procedure
Whether the agent already offers a new date automatically on a rainy day or waits for your confirmation before contacting the whole schedule.
The most common mistake: Setting up the sun windows once and never touching them again. The good period changes with the season and with your shifts, and the agent keeps offering a time you've already closed. Read how to fix this.
Tanning studio FAQ
Does the agent promise how long the tan will last?
No. It repeats what you wrote about what usually influences it, without guaranteeing a time frame, because that varies from skin to skin.
Does it explain the difference between natural tanning and spray tan?
It explains with your text, including the duration of each and the prep, which is not the same. They are two services and the agent treats them as two.
What about when it rains and I need to reschedule the whole day?
You notify it once and the agent talks to each booked client, offering the next open sun window, without you making a single call.
Can it check that the client exfoliated before confirming?
Yes. You turn it into a required question before booking the time, and anyone who skipped the prep leaves the conversation with a better date.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
- Demo CRM with salon and aesthetics examples, to try without signing up
- How the AI WhatsApp chatbot works
- CertuAI plans and prices
- How much it costs to put AI in your business
- WhatsApp AI guides, step by step
- AI blog for small businesses
- Compare WhatsApp chatbot platforms
- All fields served by the CertuAI agent
In short
Answers the price of a session and a package, sends the prep instructions and reschedules the whole day when it rains. Every booking becomes a contact and a task in the studio's CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent