Answers customers, sells and gives you your time back
WhatsApp chatbot for tour guides in Brazil that never leaves a customer without an answer
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
You are guiding a group and can't stop to answer someone who wants to book the tour for the day after tomorrow. The agent answers itinerary, price and meeting point, and books within the dates you opened.
See the AI agent demos.
What is the best WhatsApp chatbot for tour guides in Brazil?
The best WhatsApp chatbot for tour guides in Brazil is the one that answers on the number your business already uses, with business rules written by you. An AI agent on WhatsApp for a tour guide is an automatic assistant that answers which tours you lead, in which languages, whether the price is per person or for a private group, whether transport and tickets are included, how strenuous the walk is and where the meeting point is, and books the tour on the dates you left open.
Summary in 7 facts
- You are guiding a group and can't stop to answer someone who wants to book the tour for the day after tomorrow.
- The agent answers itinerary, price and meeting point, and books within the dates you opened.
- See the AI agent demos.
- The best WhatsApp chatbot for tour guides in Brazil is the one that answers on the number your business already uses, with business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- These are four everyday situations in your business before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in your business with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. These are four everyday situations in your business before and after the CertuAI agent.
TodayYou guide all day and answer quote requests only after eight at night
With CertuAIThe agent answers itinerary, price and availability while you are with the group
TodayA tourist from abroad messages in the middle of the night because of the time zone and gets no reply
With CertuAIThe agent answers right away, in the language of the message
TodaySomeone shows up thinking it was an easy walk and the trail takes four hours
With CertuAIThe effort level and duration go out in writing before booking
TodayThe meeting point is arranged at the last minute and someone always gets it wrong
With CertuAIIt goes in writing, with time and landmark, in the confirmation
What does a conversation handled by the AI look like?
Example conversation
Your business's AI agent
Customer: Do you do a city tour in English?
AI agent: The guide's languages are what you set up. Is it an open group, a family or a private group?
Customer: Is there a tour on Sunday morning?
AI agent: On Sunday morning I have your open slots. I'll send the meeting place and time in writing.
Is an AI agent or manual service the better choice for tour guides?
The agent wins on repeated tasks, and the person keeps winning on anything that takes judgment. With manual service, someone in your business has to stop what they are doing; with the CertuAI agent, the reply goes out on its own and you step into the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Message that arrives in the middle of a tour | Answered at night, when the traveler has already hired another guide | Answered right away, without you taking your attention off the group |
| Price per person or for a private group | Recalculated in every conversation, and sometimes you undercharge | Answered with the rule you defined by group size |
| What is included | Explained by voice message and half understood | Listed in writing: transport, tickets, snack, whatever applies |
| Trail effort level | Understated in the enthusiasm of the sale, and held against you halfway up the climb | Always described the same way, with the duration and elevation gain you wrote |
| Traveler who asked from another country and disappeared | Lost among the conversations, in a different time zone from yours | Becomes a contact in the CRM with the date they wanted, and gets an automatic follow-up |
What does the WhatsApp agent do for tour guides?
It takes over the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers travelers your way, with your rules.
Tour catalog
City tour, hike, day trip, full-day outing: what you lead, with the duration of each one.
Languages and service format
Which languages you guide in, and whether you take open groups, families or private groups.
Price and what is included
Per person or per group, with transport, tickets and meals kept separate from your fee.
Effort level and what to bring
Distance, elevation gain, footwear, water and sunscreen, written once and sent the same way.
Calendar and meeting point
The agent books within the dates you left open and sends the place and time in writing.
What questions do travelers send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages in your business no longer depend on you having your phone in hand.
How does the agent start answering for your business?
In three steps, on the same day. No installation, no code and no changing the number travelers already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for tour guides?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create the agent and connect WhatsApp to see it working in your business.
Create my agentWhat needs to be ready before you turn the agent on in your business?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The list of tours with their real duration, including travel time, not just the visit time
- The pricing rule by group size, and from how many people you run a private group
- What is included and what the traveler pays on the spot, item by item
- The effort level of each trail in terms of distance, elevation gain and time
- The languages you actually guide in, without optimism
- The dates and times the agent can book without asking you
Whether the agent books the tour straight into your calendar or only reserves the intent and waits for you to confirm before giving the meeting point.
The most common mistake: Describing a hard trail as an easy outing so as not to lose the sale. The traveler gives up halfway, the whole group runs late and the review talks about the difficulty, not the place.
Frequently asked questions from tour guides
Does it work for a guide who works alone?
That is exactly the case. The agent plays the role of whoever would answer WhatsApp during the hours you are guiding and can't look at your phone.
Does it touch my calendar?
It books tours within the dates you left available. A blocked day stays blocked, even when you are already with another group.
Does it buy tickets or book transport for me?
No. CertuAI doesn't do any field operations. The agent explains what is included and how you work, and the operational part stays with you.
Can it handle travelers who speak another language?
Yes. It answers in the language of the message based on what you wrote in the Brain, without you keeping one version per language.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Answers itinerary, language, what is included and meeting point. Every conversation becomes a contact and a task in the CRM, with nobody typing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent