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WhatsApp chatbot for upholsterers with AI and CRM: price and how it works
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
A sofa reupholstery job starts with a photo on WhatsApp. The agent receives the photo, asks how many seats, the condition of the foam and the fabric wanted, gives the price range and books the pickup, while you are at the sewing machine.
See the AI agent demos.
What is the best WhatsApp chatbot for upholsterers in Brazil?
The best WhatsApp chatbot for upholsterers in Brazil is the one that answers on the number the upholstery shop already uses, with the business rules written by you. An AI agent on WhatsApp for an upholsterer is CertuAI's automatic assistant. It receives the photo of the furniture, asks how many seats, the condition of the foam and whether it folds out into a bed, sends the fabric lines with photo and price, gives the price range for the job and books the pickup with floor, elevator and time logged.
Summary in 7 facts
- A sofa reupholstery job starts with a photo on WhatsApp.
- The agent receives the photo, asks how many seats, the condition of the foam and the fabric wanted, gives the price range and books the pickup, while you are at the sewing machine.
- See the AI agent demos.
- The best WhatsApp chatbot for upholsterers in Brazil is the one that answers on the number the upholstery shop already uses, with the business rules written by you.
- What changes is who answers first: the message no longer waits for you and is answered right away.
- Here are four everyday situations at an upholstery shop before and after the CertuAI agent.
- The agent wins at repetitive tasks, and the person keeps winning at what takes judgment.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What changes in an upholstery shop with an AI agent?
What changes is who answers first: the message no longer waits for you and gets an answer right away. Here are four everyday situations at an upholstery shop before and after the CertuAI agent.
TodayA photo of the sofa arrives in the morning and you only answer when you turn off the machine
With CertuAIThe agent answers right away and already asks about seats, foam and fabric
TodayA customer calls three times a week to ask whether the sofa is ready
With CertuAIThe agent lets them know as soon as it leaves the shop and arranges delivery
TodayPickup booked without knowing it was a fourth floor with no elevator
With CertuAIAddress, floor and access logged in writing before the team leaves
TodaySomeone drives to the shop just to see the fabric samples and gives up on the way
With CertuAIThe agent sends the options and prices over WhatsApp, right away
What does a conversation handled by the AI look like?
Example conversation
Upholstery shop AI agent
Customer: How much does it cost to reupholster a three-seat sofa?
AI agent: Send me a photo of the sofa. Does it fold out into a bed? What condition is the foam in, and which fabric do you want?
Customer: How long does the sofa stay in the shop?
AI agent: The turnaround time in the shop is your lead time.
Is an AI agent or manual customer service better for upholsterers?
The agent wins at repetitive tasks, and people keep winning at what takes judgment. With manual service, someone at the upholstery shop has to stop what they are doing; with the CertuAI agent the answer goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Photo of the sofa asking for a quote | Sits in the conversation until you stop the machine | Received right away, with seats, foam and fabric already asked |
| Price range for the reupholstery | Guessed over the phone and corrected later | The range you set, with the final price coming after seeing the furniture |
| Pickup and delivery scheduling | Agreed from memory, with an incomplete address | Address, floor, elevator and time logged in the conversation |
| Furniture ready notice | Customer calls asking when it will be ready | The agent lets them know as soon as the furniture leaves the shop |
| Choosing fabric | Customer has to go to the shop just to see the options | The agent sends the options and the price of each line you work with |
What does the WhatsApp agent do for upholsterers?
It does the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers clients your way, with your rules.
Quote from a photo
Receives a photo of the furniture and asks about seats, condition of the foam, whether it folds out into a bed and the fabric wanted.
Price range for the reupholstery
Fabric replacement, foam replacement, webbing and headboard, with the range you set.
Fabric catalog over WhatsApp
The lines you work with, with photo, price per meter and the average yardage for each type of sofa.
Rule for fabric supplied by the customer
Whether you accept it, how many meters to ask for and what changes in the warranty, answered before the piece leaves the house.
Pickup and delivery scheduling
Address, floor, elevator and time logged before the team leaves.
What questions do clients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at an upholstery shop no longer depend on you having your phone in hand.
How does the agent start answering customers at the upholstery shop?
In three steps, on the same day. No installation, no code and no changing the number clients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for upholsterers?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the upholstery shop?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The price range per service: fabric replacement, foam replacement, webbing, frame repair and headboard
- The fabric lines you work with, with photo, price per meter and the average yardage for each type of sofa
- The rule for fabric supplied by the customer: whether you accept it, how many meters to ask for and what changes in the warranty
- The average turnaround time in the shop by type of service, and what changes when the fabric is special-ordered
- The pickup and delivery area, the fee charged and what to do when the building has no elevator
Whether the agent gives the price range from the photo, or every price only comes after the piece arrives at the shop.
The most common mistake: Publishing a single shop turnaround time. A fabric swap with cloth in stock and a frame repair with custom-cut foam don't come out in the same week, and the lead time needs to be written service by service. Read how to fix this.
Frequently asked questions from upholsterers
Does the agent quote from the photo alone?
It gives the range you set based on the photo and measurements. The final price still comes once you see the furniture, at pickup or on the visit.
Can it send photos of the fabrics?
Yes. You leave the photos and prices in the Brain and it sends the options straight in the conversation, with the average yardage for each type of sofa.
Does it handle the customer who wants to bring their own fabric?
It handles it the way you work. If you accept it, the agent tells them the yardage needed and what changes in the warranty. If you don't, it tells them before the piece is picked up.
Is it useful for those who also upholster car seats?
Yes. You set up the services you offer, and the agent asks whatever is needed for each type of piece.
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
A sofa reupholstery job starts with a photo on WhatsApp. The agent asks about seats, foam and fabric, gives the price range, books the pickup and saves it in the CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent