BotConversa vs SocialHub vs CertuAI (2026): An Honest Comparison
BotConversa is for those who already design flows and are willing to pay a credit per message sent. SocialHub is for those who want customer service, a sales pipeline and email in the same place. CertuAI is for those who want the customer notebook ready on its own, with no extra credit per message.
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Bernardo Villela · CEO, CertuAI
Want to see this working on your business's WhatsApp? Build your agent, no sign-up needed.
Summary in 7 facts
- BotConversa is for those who already design flows and are willing to pay a credit per message sent.
- SocialHub is for those who want customer service, a sales pipeline and email in the same place.
- CertuAI is for those who want the customer notebook ready on its own, with no extra credit per message.
- Want to see this working on your business's WhatsApp?
- BotConversa: the Pro + API Oficial plan costs R$ 299 (Pro) per month.
- BotConversa works with flows that someone designs beforehand: each answer runs inside a defined path.
- That weighs on you when the business changes fast, since someone always has to adjust the flow.
By the numbers
| Number | What it means |
|---|---|
| R$ 299 | BotConversa: the Pro + API Oficial plan costs R$ 299 (Pro) per month. |
| 3 users | SocialHub: the Essencial plan costs R$ 299 (Essencial) per month, with 3 users, 1 channel and 2,500 credits. |
| 1,600 messages | CertuAI: the Start plan costs US$ 75 per month and answers up to 1,600 AI messages, with 5 people on the team. |
| US$ 120 per month | Pro costs US$ 120 per month and Max costs US$ 249 per month. |
| 2,500 credits | It helps those who already think in sales stages, but the entry plan does not make clear how many AI answers fit in the 2,500 credits. |
How much do BotConversa, SocialHub and CertuAI cost in 2026?
- BotConversa: the Pro + API Oficial plan costs R$ 299 (Pro) per month. It includes AI and Meta's official WhatsApp. Each message sent uses a credit charged separately. Starter has no AI. Source: botconversa.com.br, checked on Sep 24, 2026.
- SocialHub: the Essencial plan costs R$ 299 (Essencial) per month, with 3 users, 1 channel and 2,500 credits. Pro and Business include more users and channels. The page's own FAQ only mentions AI from Pro up. Source: socialhub.pro/precos, checked on Sep 24, 2026.
- CertuAI: the Start plan costs US$ 75 per month and answers up to 1,600 AI messages, with 5 people on the team. Pro costs US$ 120 per month and Max costs US$ 249 per month.
How does each one work under the hood?
BotConversa works with flows that someone designs beforehand: each answer runs inside a defined path. That weighs on you when the business changes fast, since someone always has to adjust the flow. Per-message credit billing means keeping an eye on volume every month.
SocialHub brings customer service, a sales pipeline and email into the same system, for those who want everything together. It helps those who already think in sales stages, but the entry plan does not make clear how many AI answers fit in the 2,500 credits.
CertuAI connects directly to the WhatsApp number the business already uses, without changing phones. The AI answers and saves each conversation as a contact, a deal and a task, with no one filling in anything by hand. Those who want a complex flow of their own will find less fine-tuning here.
Comparison table: BotConversa, SocialHub and CertuAI
Compare the three with AI, plan by plan, to choose clearly. Not all of them publish how many answers the AI gives per month, and that changes the final math. Contract lock-in and getting back in touch with people who went quiet weigh as much as price. Look at the table before comparing plans outside it.
| Criterion | BotConversa | SocialHub | CertuAI |
|---|---|---|---|
| Price of the plan with AI | R$ 299 (Pro) per month | R$ 299 (Essencial) per month | US$ 75 per month (Start) |
| AI answers per month | not published (credit per message) | not published | up to 1,600 |
| People on the plan | unlimited | 3 | 5 |
| Follows up with people who went quiet | not published | yes, by cadence | up to 2 times, every 24 hours |
| Customer notebook fills itself in | not published (has a customer board) | not published (has a pipeline) | yes, each conversation becomes a contact, a deal and a task |
| Minimum contract term | not published | no lock-in | no minimum contract term |
Want to see how it works in practice? Chat with an AI agent in the simulator and see how it answers on WhatsApp.
Which one to choose by usage profile?
Choose BotConversa if someone already designs the customer service flow and you accept a credit per message every month. It works for those who want several people answering on the same number, with no user limit.
Choose SocialHub if the business already thinks in sales stages and wants customer service, pipeline and email together. The entry plan does not say how many AI answers fit in the credits.
Choose CertuAI if you want to connect the number you already use and watch the customer notebook fill itself in. It works for those who prefer a fixed price with no minimum contract term.
How CertuAI can help
CertuAI answers on the WhatsApp your business already uses, with the Start plan at US$ 75 per month and up to 1,600 AI messages. Each conversation becomes a contact, a deal and a task on its own. There is no minimum contract term and no setup fee.
Read also
- comparison of ManyChat, BotConversa and CertuAI
- difference between a CRM with a pipeline and an AI agent
- how the customer notebook fills itself in
Frequently asked questions
- Does BotConversa have a free plan?
- No. Starter has no AI, and the Pro + API Oficial plan, the one that includes AI, costs R$ 299 per month at BotConversa, with a per-message credit charged separately.
- Does SocialHub charge for extra users?
- The Essencial plan already comes with 3 users and 1 channel. Pro and Business include more, at a higher price that the page does not publish here.
- Does CertuAI require changing the business's WhatsApp number?
- No. You connect the number you already use, without changing phones.
- Which of the three has no minimum contract term?
- CertuAI and SocialHub have no minimum contract term. BotConversa does not publish that information.
Keep reading
In short
BotConversa is for those who already design flows and are willing to pay a credit per message sent. SocialHub is for those who want customer service, a sales pipeline and email in the same place. CertuAI is for those who want the customer notebook ready on its own, with no extra credit per message.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
