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Automatic customer service on WhatsApp for your business
Quick answer
What is automatic customer service on WhatsApp?
Automatic customer service on WhatsApp means answering the customer without someone typing. With CertuAI, an artificial intelligence agent answers on the number the company already uses: it answers price, lead time and hours in seconds, books appointments, follows up with people who stopped replying and logs every contact in the CRM. Plans start at US$ 75 per month.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Whoever messages your WhatsApp is also talking to two competitors at the same time. CertuAI puts an AI agent on the number you already use, and it answers the first message in seconds, books a time and logs the contact while you take care of whoever is in front of you.
Create my agentNo lock-in contract and no setup fee. You connect the number you already use.
Summary in 7 facts
- Whoever messages your WhatsApp is also talking to two competitors at the same time.
- CertuAI puts an AI agent on the number you already use, and it answers the first message in seconds, books a time and logs the contact while you take care of whoever is in front of you.
- Automatic customer service on WhatsApp means answering the customer without someone typing.
- With CertuAI, an artificial intelligence agent answers on the number the company already uses: it answers price, lead time and hours in seconds, books appointments, follows up with people who stopped replying and logs every contact in the CRM.
- The repetitive work comes off your hands and your time goes back to what only you do.
- You stay in charge of the conversation and step in when the topic calls for a person.
- There is no visit, no installation and no "press 1" flow to design: everything happens in the browser, in minutes.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | Plans start at US$ 75 per month. |
| 5 people | Start has 5 people, Pro has 10 and Max has 25. |
| R$ 30 (Brazilian reais) per month | Beyond that, each extra person costs R$ 30 (Brazilian reais) per month. |
What becomes automatic in your customer service
The repetitive work comes off your hands and your time goes back to what only you do. You stay in charge of the conversation and step in when the topic calls for a person.
The first reply
The part that decides whether the person stays or looks for someone else. The agent answers in seconds with your business's information, at night, at lunch and on Sundays.
The questions that repeat
Price, lead time, address, payment method and business hours. You write the answer once and it goes out the same every time, without each person on the team answering a different way.
The whole booking
The agent shows the open times, books, confirms the day before and reschedules. No more back-and-forth just to find a day that works for both.
What went unanswered
A quote that was sent and forgotten gets a polite follow-up at the right time. It is a sale that was already inside your WhatsApp and nobody had time to go get.
How to make WhatsApp customer service automatic
It takes three steps and none of them is technical. There is no visit, no installation and no "press 1" flow to design: everything happens in the browser, in minutes.
Teach the business to the Brain
Services, prices, hours, rules and what you would rather nobody answer. The Brain is the knowledge base that makes the agent answer like your company, and not like a generic robot.
Connect the number you already use
By QR code or through Meta's official signup. CertuAI is a Tech Provider of the Meta WhatsApp Business Platform, and the number stays yours: the plan gives you the connection slot, not a new number.
Follow along in the CRM and take over whenever you want
Each conversation shows up in the dashboard with a contact, a deal and a task. You step into the same conversation at any time, and the agent hands the topic back to you when it falls outside what it learned.
What changes in day-to-day customer service
What changes is who makes the first reply, and what is left on record at the end of the day.
| Situation of the day | Customer service by hand | Automatic customer service with CertuAI |
|---|---|---|
| Message at 10 p.m. | Waits until tomorrow morning | Answered right away, with the right information |
| Customer asks the price | You stop what you're doing and type | The agent answers the way you taught it |
| Two customers at the same time | One of the two waits | Both are served at the same time |
| Booking a time | Back-and-forth until you find a day that works | Booked and confirmed the day before |
| Quote with no reply | Goes cold and nobody reaches out again | Automatic follow-up at the right time |
| Contact record | Notebook, spreadsheet or nothing | Becomes a contact, a deal and a task in the CRM |
Swipe the table sideways to see all the columns.
Automatic doesn't mean rigid
The common fear is that the customer notices they are talking to a robot and gives up. That happens when automatic service is a menu tree, where the person has to guess which number to press. Here there is no menu: the agent reads what the person wrote, in plain language, and answers from the Brain, the knowledge base of your business.
That is why the answer comes out with your prices, your rules and your way of talking. And when the topic goes beyond what it learned, the agent doesn't make things up: it holds the conversation, tells the customer that a person will get back to them and notifies you right away, with a summary of what has already been discussed.
On Start, Pro and Max, the same automatic customer service works for Instagram Direct and Messenger, in the same dashboard as WhatsApp.
If you want to see it working before deciding, the AI agent demos are open, and the WhatsApp chatbot with AI explains the difference from the menu bot. To understand automation beyond customer service, see WhatsApp automation.
Frequently asked questions
Does automatic customer service work on the number I already use?
Yes, and that is how most people do it. You connect the number your customers already have saved, by QR code or through Meta's official signup. The number stays yours, and the plan gives you the connection slot, not a new number.
Do I need to build a “press 1, press 2” flow?
No. There is no flow to design. You teach the business in a conversation, the same way you would explain it to a new employee, and the agent answers whatever the person writes.
What happens when the agent doesn't know the answer?
It doesn't make things up. The agent tells the customer that a person will get back to them and notifies you right away, with a summary of the conversation. You join the same conversation and the customer doesn't have to repeat anything.
Can you automate only part of the customer service?
Yes. You define what the agent answers on its own and what it sends straight to your team. It is common to start with price and hours and expand later, once you have seen how it answers.
Does it work alongside my team?
Yes. The agent handles the first contact and hands the conversation over with the summary ready for the right person to continue. Start has 5 people, Pro has 10 and Max has 25. Beyond that, each extra person costs R$ 30 (Brazilian reais) per month.
How much does it cost to make customer service automatic?
The Start plan costs US$ 75 per month and already includes the agent, the Brain, the CRM and automatic follow-up. There is no lock-in contract and no setup fee.
Where to go next?
Ready to stop missing the first reply?
Teach the business, connect the number and watch the agent answer.
Plans from US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
Create my agentIn short
What is automatic customer service on WhatsApp? Automatic customer service on WhatsApp means answering the customer without someone typing. With CertuAI, an artificial intelligence agent answers on the number the company already uses: it answers price, lead time and hours in seconds, books appointments, follows up with people who stopped replying and logs every contact in the CRM. Plans start at US$ 75 per month.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent