Honest comparison
BotConversa alternative: CertuAI or BotConversa in 2026
The best BotConversa alternative depends on why you are switching: if you want to stop designing flows and have an AI that answers from what you taught it about the business, CertuAI is the most direct switch. If you really use flows with exact text, broadcasts and BotConversa's native integrations, or you only need simple automation at the lowest price, staying on BotConversa is usually the best choice. CertuAI's Brain learns the business in one conversation, the CRM records every contact, and the Start plan costs US$ 75 per month. BotConversa serves other types of operations well.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Where BotConversa is strong, where CertuAI is strong, and which type of business each one suits. No misleading marketing.
Summary in 7 facts
- Where BotConversa is strong, where CertuAI is strong, and which type of business each one suits.
- The best BotConversa alternative depends on why you are switching: if you want to stop designing flows and have an AI that answers from what you taught it about the business, CertuAI is the most direct switch.
- If you really use flows with exact text, broadcasts and BotConversa's native integrations, or you only need simple automation at the lowest price, staying on BotConversa is usually the best choice.
- The comparison is by approach and fit, not "better or worse".
- Swipe the table sideways to see both columns.
- CertuAI fits when WhatsApp is the main channel and the owner makes the decisions.
- BotConversa fits when the operation has a different shape.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | CertuAI's Brain learns the business in one conversation, the CRM records every contact, and the Start plan costs US$ 75 per month. |
| R$ 199 per month | Pro + Official API plan: R$ 299 per month billed monthly or R$ 199 per month billed annually, and each message sent uses one credit billed separately Public prices from BotConversa, checked on Sep 24, 2026. |
What are CertuAI and BotConversa?
CertuAI. CertuAI is AI automation software for small and medium Brazilian businesses: an agent answers on WhatsApp, connected by code, QR code or, on Pro and above, through Meta's official API, the Brain holds what your business knows how to answer, and the CRM records every contact on its own.
For those tired of designing and fixing flows, CertuAI is the direct switch: instead of connecting blocks, you teach the business to the Brain, the company's knowledge base, the way you would explain it to a new employee, and the AI answers from that, even when the customer asks something outside any script. The CRM, the customer list organized by sales stage, comes with every plan and fills itself in with each conversation. The number connects by QR code or through Meta's official API, and on the official API Meta charges for messages directly to your business's card: CertuAI is a Meta Tech Provider and charges only for the software, without reselling messages.
BotConversa. BotConversa is a Brazilian WhatsApp automation platform where you build bots and automations by connecting blocks, without coding. According to the company's website in September 2026, there are two plans. Starter has no AI and no official API: the number is connected by scanning a QR code, as in WhatsApp Web. Pro + Official API connects the number through Meta's official API in coexistence mode (the WhatsApp Business app keeps working on your phone) and brings the AI assistant, which uses OpenAI, the CRM as a stage board, and the Integrator, with more than 50 apps, such as Asaas, Google Calendar and Nuvemshop. On Pro, each message sent uses one credit, billed separately from the subscription.
BotConversa official website: botconversa.com.br
How do CertuAI and BotConversa compare, item by item?
The comparison is by approach and fit, not "better or worse".
Swipe the table sideways to see both columns.
| Criterion | CertuAI | BotConversa |
|---|---|---|
| How it is built | You teach the business to the Brain, in one conversation | You connect blocks in the flow builder |
| AI answering | On every plan, from the Brain | Only on the plan with the official API; Starter has no AI |
| Number connection | QR code or Meta's official API | Starter by QR code; plan with official API in coexistence |
| Messages on the official API | Meta charges directly to your card; CertuAI does not resell messages | Each message sent uses one credit, billed separately from the subscription |
| CRM | On every plan, filled in from the conversation | Stage-board CRM only on the plan with the official API |
| People on the team | Five on Start, ten on Pro and 25 on Max | Five on Starter; unlimited agents on the plan with the official API |
| Control over the text | You set the rules, the AI writes the reply | You write every message of every step |
Price published by both
Start US$ 75 per month with AI, Brain and CRM included, connecting by code or QR code; with the official API, Pro US$ 120 per month or Start plus a R$ 50 (Brazilian reais) add-on, and Meta charges for messages directly to your card
Starter: R$ 199 per month billed monthly or R$ 189 per month billed annually, no AI and no official API. Pro + Official API plan: R$ 299 per month billed monthly or R$ 199 per month billed annually, and each message sent uses one credit billed separately
Public prices from BotConversa, checked on Sep 24, 2026. Prices change: check the source before deciding.
Which of the two fits your business better?
CertuAI fits when WhatsApp is the main channel and the owner makes the decisions. BotConversa fits when the operation has a different shape.
Choose CertuAI if
- You are tired of building and fixing flows and want to explain the business once so the AI can answer
- Your customers ask things outside the script and the flow gets stuck or goes back to the menu
- You want AI and CRM on the entry-level plan, not only on the most expensive plan
- You want to use what you have been answering for years: with the number connected by QR code, CertuAI reads your old WhatsApp conversations and builds the Brain from them
Choose BotConversa if
- You want exact control over the text of each step, with no room for the AI to write in its own way
- Your operation depends on broadcasts, campaigns and BotConversa's native integrations with more than 50 apps
- You only need simple flow automation, without AI, and want to pay the minimum: Starter costs less than CertuAI's Start
- Your flows already work and nobody complains about them: switching means the work of teaching everything again
How to try CertuAI before deciding
Create the agent, teach it your business in one conversation, and connect WhatsApp. The Start plan is US$ 75 per month.
Create my agentWhat do people ask before choosing between CertuAI and BotConversa?
What is the best alternative to BotConversa?
It depends on why you are switching. If you want an AI that answers on its own from what it knows about your business, without designing a flow, CertuAI is the direct alternative. If you want to keep building flows with exact text, paying little, BotConversa's own Starter is still a good option.
How do I migrate from BotConversa to CertuAI?
In four steps. First, in BotConversa, open Contacts and click Download Report: you get a spreadsheet with name, phone, email, tags and custom fields. Second, save the spreadsheet as .csv and import it on CertuAI's Contacts screen: name, phone and email go into the CRM, and the other columns are kept in each contact's record. Third, teach the business to the Brain. Fourth, take the number off BotConversa and connect it to CertuAI, by QR code or through the official API.
What does not come along in the migration?
Flows, sequences and campaigns do not move from one tool to the other: the BotConversa report only says which of them each contact was in, and in CertuAI you don't redraw flows, you teach the Brain. Integrations need to be connected again. The conversation history is also not in the report, but it stays on your phone and, with the number connected by QR code, CertuAI can read the old conversations to build the Brain.
Can my official API number leave BotConversa without problems?
The number is yours and you don't need to change SIM cards. According to BotConversa's help center, the coexistence link stays registered with Meta even after you leave the old platform, and it is undone in the WhatsApp Business app on your phone. Do that before connecting the number to CertuAI.
Does CertuAI use the official WhatsApp API?
You choose. CertuAI connects by QR code or through Meta's official API, of which it is a Tech Provider. On the official API, Meta charges for messages directly to your card; starting October 1, 2026, each number gets 1,000 free customer service replies per month and anything beyond that is charged by Meta.
Want to compare CertuAI with another platform?
Each page has the side-by-side table and the "which of the two fits better" section.
BotConversa is also on the list Top 5 AI agent platforms for WhatsApp and on the list Top 5 WhatsApp chatbots for gas and water distributors, with each option's price side by side.
Keep going here: how an AI WhatsApp chatbot works, customer service automation on WhatsApp, the official WhatsApp Business API, AI agents by business segment, practical guides to AI on WhatsApp and CertuAI's plans and prices.
Want to see several options at once? See the 10 best customer service platforms on WhatsApp, Brazilian alternatives for WhatsApp chatbots, how to choose the best AI for WhatsApp Business and the best AI agent for customer service on small businesses' WhatsApp.
In short
Looking for a BotConversa alternative? Compare AI, official API, CRM and price, see when it makes sense to stay, and how to bring your contacts to CertuAI.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent