24-hour customer service

24-hour WhatsApp customer service without hiring more people

Quick answer

How can you have a 24-hour WhatsApp attendant without hiring more people?

By connecting an artificial intelligence agent to the number your business already uses. It answers on its own at any hour, replies with your business's data, books appointments, follows up and logs everything in the CRM. You step into the conversation only when the case needs a person.

About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent

Covering the whole day with people costs payroll, schedules and training. An artificial intelligence agent answers on your number at any hour, with your business's information, and calls you when a person is needed.

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No lock-in contract and no setup fee. You connect the number you already use.

Updated September 23, 2026 · Written by , CEO of CertuAI · Florianópolis (SC) · We serve all of Brazil

Summary in 7 facts

By the numbers

NumberWhat it means
R$ 299From US$ 75 per month on the Start plan.

What changes when WhatsApp is never left without a reply

The difference shows up less at 3 a.m. and more on an ordinary day, in that gap when everyone is busy serving the person in front of them.

01

First reply in seconds

It applies to the 2 p.m. message too, when the counter is full and nobody can look at their phone. Whoever writes gets an answer right away.

02

The same answer every time

Price, deadline and rule come out the same in every conversation, regardless of who is on duty or what kind of day they are having.

03

Nothing is left without an owner

Every conversation becomes a contact, a deal and a task. Anyone who disappears midway gets a follow-up automatically, without you having to remember each one.

04

People stay for what is for people

The team steps in for the hard case, the negotiation and the customer who needs attention, instead of repeating business hours twenty times a day.

How to set up on-call coverage without new payroll

Three steps, no technician, and you don't change your number.

  1. Teach the business in a conversation

    Services, prices, hours, rules and what must never be promised. This is stored in the Brain and is what makes the reply yours instead of generic.

  2. Connect WhatsApp

    By scanning a code on the screen or through Meta's official sign-up. The number stays the same for your customers.

  3. Set when it calls you

    You decide what it handles on its own and what becomes an alert for the team. When you take over the conversation, it steps aside right away.

On-call with people and on-call with an agent

A comparison of structures, not of people. The two coexist well.

On-call with people and on-call with an agent
PointWith an on-call teamWith an AI agent
CoverageDepends on schedules and days offDay, night, weekends and holidays
First reply timeVaries with the volume at the momentSeconds, always
Monthly costPayroll, payroll charges and trainingFrom US$ 75 per month on the Start plan
ConsistencyChanges from person to personThe same information in every conversation
RecordsDepends on someone taking notesAutomatic contact, deal and task
Hard casesHandles them wellHands them to a person to resolve

Swipe the table sideways to see all the columns.

Where the agent alone is not enough

Worth saying clearly. A serious complaint, a negotiation outside the price list and an angry customer are still work for people, and the agent was built to recognize those cases and call you instead of insisting. If your customer service is almost all like that, the gain here is smaller.

The common case is different: most messages are repeated questions, with answers that already exist in your head and in your price list. That is the part that fills your team's day, and it is the part the agent takes out of the way, even when the business is closed.

See what changes from one plan to another in plans and pricing, talk to a demo or learn what happens to people who write outside business hours.

Frequently asked questions

Do I need to hire someone for the night shift?

No. The agent answers on its own outside business hours and keeps the conversation logged. The next day, your team looks only at what needs a person.

Does the agent answer several people at the same time?

Yes. It has no queue: many conversations happen in parallel, each with that customer's history and context.

Can it answer only outside business hours?

Yes. You set when it replies on its own and when the team takes over, and you can take over any conversation at any time from the dashboard.

Does it work on Instagram and Messenger too?

Yes, on any paid plan, with the conversations landing in the same place as WhatsApp.

How much does it cost per month?

From US$ 75 per month on the Start plan. No lock-in and no standard setup fee.

How long does it take to go live?

The path is to teach the business in a conversation and connect WhatsApp by scanning a code. There is no installation, no flow to design and no number change.

Where to go next?

See the on-call coverage working before you hire anything

Build the agent with your business's information and talk to it as if you were your customer, at any time you like.

Plans from US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.

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In short

How can you have a 24-hour attendant on WhatsApp without hiring more people? By connecting an artificial intelligence agent to the number your business already uses. It answers on its own at any hour, replies with your business's data, books appointments, follows up and logs everything in the CRM. You step into the conversation only when the case needs a person.

About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent