Comparison · prices checked on Sep 28, 2026
Kommo or ManyChat? The difference and a third option
Quick answer
Kommo or ManyChat: which to choose?
Choose Kommo if you have salespeople and want a sales pipeline with your WhatsApp and Instagram conversations inside it. Choose ManyChat if you want to automate Instagram DMs and comments with flows. If what you need is an AI that answers WhatsApp on its own, with no salesperson and no flows to design, see CertuAI.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
One is a sales pipeline, the other is a chatbot built with flows. See when to choose each, each one's entry price today and what to do if what you need is an AI answering WhatsApp.
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Summary in 7 facts
- One is a sales pipeline, the other is a chatbot built with flows.
- Choose Kommo if you have salespeople and want a sales pipeline with your WhatsApp and Instagram conversations inside it.
- Choose ManyChat if you want to automate Instagram DMs and comments with flows.
- Four steps, with the numbers from your own business.
- Count where the conversations come from In the last 30 days, how many came through Instagram and how many through WhatsApp?
- Entry price read from each company's site on Sep 28, 2026.
- Swipe the table sideways to see all the columns.
By the numbers
| Number | What it means |
|---|---|
| 30 days | Count where the conversations come from In the last 30 days, how many came through Instagram and how many through WhatsApp? |
| US$ 75 per month | It costs US$ 75 per month on the Start plan (CertuAI plans). |
| 32,5% | 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). |
| 12.2 seconds | On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue. |
| 2.2 minutes | When a team member was the one who replied, half of the replies went out within 2.2 minutes, and 9 in 10 within 139.9 minutes. |
When to choose each
Three situations, three answers.
Choose Kommo if...
You have salespeople, the sale takes more than one conversation and you need to know which stage each customer is in.
Choose ManyChat if...
Your customer arrives through Instagram, the conversation is short and predictable, and you want to answer DMs and comments automatically.
Choose a third option if...
The customer messages you on WhatsApp, nobody is there to answer right away and you don't want to spend the week designing flows.
How to decide between Kommo and ManyChat in one week
Four steps, with the numbers from your own business.
Count where the conversations come from
In the last 30 days, how many came through Instagram and how many through WhatsApp? The channel that wins already points to the tool.
See who answers today
If a salesperson is answering, Kommo organizes their work. If not, a pipeline doesn't solve it: what's missing is someone to answer.
Test with real customers
Kommo has a 14-day trial with no card. For the ManyChat trial, see the terms on its website.
Decide by which one answered more customers
At the end of the week, count how many conversations ended with an answer, not how many features the tool has.
Kommo and ManyChat side by side
Entry price read from each company's site on Sep 28, 2026.
| Kommo | ManyChat | |
|---|---|---|
| What it is | Sales pipeline with the conversations inside | Chatbot built with flows |
| Strongest channel | WhatsApp and Instagram together in the pipeline | Instagram DMs and comments |
| Who answers the customer | The salespeople, with a support bot (Salesbot) | The flow you designed |
| Entry price | US$ 20 per user per month, paid every 6 months | Check the site: the pricing page did not open during our check |
| 14 days, no card | Check the website | |
| Where it is weak | Without a salesperson, the pipeline fills up with stalled conversations | A question the flow didn't anticipate has no path |
Swipe the table sideways to see all the columns.
Do Kommo and ManyChat do the same thing?
No. Kommo is a sales pipeline: each customer is a card the salesperson moves from stage to stage, with the WhatsApp or Instagram conversation open right there. It organizes the work of the people who sell.
ManyChat is a chatbot. You design the path with buttons and triggers, like "comment WANT and get the link", and it answers on its own. It replaces the repeated answer, not the salesperson.
That is why the question "Kommo or ManyChat" almost always hides another one: do you need to organize salespeople or do you need someone answering? The two full comparisons are in CertuAI or Kommo and CertuAI or ManyChat, and the list of ManyChat alternatives compares five options with prices.
What if what you need is to answer on WhatsApp with AI?
Kommo and ManyChat start from different points, but both need someone: a salesperson to move the pipeline or someone to design and fix the flow. If the problem is that nobody answers WhatsApp right away, neither one solves it on its own.
CertuAI is an AI that answers your business's WhatsApp. You explain the business in a conversation, and it answers prices, clears up questions, books appointments and calls a team member when needed. Each conversation becomes a contact in the sales dashboard, which comes included. It costs US$ 75 per month on the Start plan (CertuAI plans).
What CertuAI doesn't do: CertuAI's Instagram and Messenger still depend on approval from Meta, so to automate DMs and comments ManyChat remains the choice. CertuAI also doesn't do email marketing.
What CertuAI measured on its own WhatsApp accounts
Before choosing, it is worth knowing when customers message and how long they wait. That is where the pipeline and the flow show their limit.
CertuAI measured this on the accounts that answer on WhatsApp with CertuAI's AI. 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue.
When a team member was the one who replied, half of the replies went out within 2.2 minutes, and 9 in 10 within 139.9 minutes. It is not a fair one-to-one comparison with the AI: the person only enters the count in conversations where the AI did not reply first. The whole method is on the page about AI data in customer service on WhatsApp.
| What was measured | Result | Base | Period |
|---|---|---|---|
| Customer messages that arrive outside business hours (Monday to Friday, 8 a.m. to 6 p.m.) | 32,5% | 122,720 messages from 67 businesses | 30/07 a 30/09/2026 |
| Time until the AI replies (half of the replies) | up to 12.2 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until the AI replies (9 in 10 replies) | up to 21.1 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| AI replies that called in a team member | 7,9% | 37,951 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until a team member replies (half of the replies) | up to 2.2 minutes | 9,639 replies from 37 accounts | 26/08 a 24/09/2026 |
Swipe the table sideways to see all the columns.
Source: CertuAI's customer service base, aggregated numbers only, no conversation read by a person. Test accounts, test contacts, imported history and CertuAI's own sales conversations are left out. Measured on Sep 25, 2026, redone every month. Method at certu.com.br/dados.
Frequently asked questions
Kommo or ManyChat: which is better?
It depends on who answers your customer. With salespeople and a sale that takes several conversations, Kommo. With customers coming from Instagram and a short conversation, ManyChat. With nobody to answer WhatsApp, neither: the path is an AI that answers.
Kommo vs ManyChat: what's the difference?
Kommo is a sales pipeline where salespeople work WhatsApp and Instagram conversations. ManyChat is a chatbot built with flows, stronger on Instagram.
ManyChat or Kommo for Instagram?
To answer DMs and comments automatically, ManyChat. To put Instagram conversations inside a sales pipeline, with a salesperson answering, Kommo, which includes 1 Instagram account on the Basic plan.
How much does Kommo cost?
The Basic plan costs US$ 20 per user per month, billed every 6 months (US$ 120 per user), with a 14-day trial with no card. Price checked on Kommo's website on Sep 28, 2026.
How much does ManyChat cost?
We couldn't check: ManyChat's pricing page blocked reading on Sep 28, 2026. Check the price directly at manychat.com/pricing.
Does CertuAI replace Kommo or ManyChat?
On WhatsApp, it can replace both: the AI answers the customer and each conversation becomes a contact in the sales dashboard, from US$ 75 per month. On Instagram, no: CertuAI's Instagram still depends on approval from Meta.
If your customers reach out on WhatsApp, test the AI with their questions
You tell it how your business works, CertuAI builds the AI, and you send the questions customers really ask before turning it on for your number.
From US$ 75 per month.
Build my agentIn short
Kommo or ManyChat: which to choose? Choose Kommo if you have salespeople and want a sales pipeline with your WhatsApp and Instagram conversations inside it. Choose ManyChat if you want to automate Instagram DMs and comments with flows. If what you need is an AI that answers WhatsApp on its own, with no salesperson and no flows to design, see CertuAI.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent