The full bill
How much a WhatsApp chatbot costs in 2026: the full bill
Quick answer
From R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. On the official API, Meta is also part of the bill: since October 1 it charges for replies above 1,000 per month on each number. With 3,000 replies and 500 reminders, that is R$ 87.50. At CertuAI, Start costs US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
An AI chatbot on WhatsApp costs from R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. The plan price is only one of the three lines of the bill. The other two are what Meta charges per message on the official API, which changed on October 1, and the use of the AI. This page shows the prices of 17 companies, Meta's table and CertuAI's full grid.
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Summary in 7 facts
- An AI chatbot on WhatsApp costs from R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026.
- The plan price is only one of the three lines of the bill.
- The other two are what Meta charges per message on the official API, which changed on October 1, and the use of the AI.
- This page shows the prices of 17 companies, Meta's table and CertuAI's full grid.
- We read the pricing pages of 17 companies on October 9, 2026.
- No number here was estimated: when the page wasn't clear, we wrote what it says.
- Comparing only the monthly fee often flips the result at the end of the month.
By the numbers
| Number | What it means |
|---|---|
| R$ 49,90 | An AI chatbot on WhatsApp costs from R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. |
| 17 companies | This page shows the prices of 17 companies, Meta's table and CertuAI's full grid. |
| R$ 997 per month | From R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. |
| 3,000 replies | On the official API, Meta is also part of the bill: since October 1 it charges for replies above 1,000 per month on each number. With 3,000 replies and 500 reminders, that is R$ 87.50. |
| US$ 75 per month | At CertuAI, Start costs US$ 75 per month. |
| R$ 63 per person | A plan of R$ 63 per person with six people answering costs more at the end of the month than a plan of US$ 75 per account with 5 people included. |
| US$ 249 per month | 02 The plan price At CertuAI it goes from US$ 75 to US$ 249 per month, and Max + is by quote, sold through a conversation. |
| 10% | The quarterly plan comes out 10% cheaper. |
How much do AI WhatsApp chatbot companies charge?
We read the pricing pages of 17 companies on October 9, 2026. No number here was estimated: when the page wasn't clear, we wrote what it says. Companies that don't show a price appear as price on request.
Before comparing two lines, look at the unit. Some charge per account, some per person answering and some per connected number. A plan of R$ 63 per person with six people answering costs more at the end of the month than a plan of US$ 75 per account with 5 people included.
| Company | Price per month | What comes with that price | Where we read it, and when |
|---|---|---|---|
| AgeuBot | R$ 49.90 on the quarterly plan, or R$ 69.90 monthly | 2 agents, AI and unlimited conversations; extra agent at R$ 24.90 to R$ 29.90 | ageubot.com.br, Oct 9, 2026 |
| Atendy | From R$ 97 | With the official WhatsApp API. The plans page did not show the table; the amount is in the company's pricing text | atendy.chat/precos-chatbot-whatsapp, Oct 9, 2026 |
| WaiZap | R$ 97 on Start; R$ 197 on the next plan | Start with up to 3 users; the next with up to 10 and "Customer Service Chatbot". The site advertises an AI agent, but the plan table doesn't say which plan includes it | waizap.com, Oct 9, 2026 |
| SocialHub | R$ 99 or R$ 299 on the entry plan | The same page shows two prices: the cards say R$ 99, R$ 199 and R$ 399; the comparison table and the title say R$ 299, R$ 499 and R$ 899 | socialhub.pro/precos, Oct 9, 2026 |
| Umbler Talk | R$ 99.90 per agent on the annual plan, or R$ 124.88 on the quarterly, minimum of 2 | AI agents and a knowledge base already on Essencial, with 2 WhatsApp numbers | a.umbler.com/br/talk, Oct 9, 2026 |
| Z-API | R$ 99.99 per connected number | The technical link to WhatsApp, for those who will program the customer service | z-api.io, Oct 9, 2026 |
| Callbell | R$ 90 per user | WhatsApp comes in at R$ 120 per month in credits | callbell.eu/pt/precos, Oct 9, 2026 |
| JivoChat | R$ 63 per operator on the annual plan | The AI agent is a module at R$ 343 per month | jivochat.com.br/precos, Oct 9, 2026 |
| JetChat | R$ 224.25 on the annual plan (R$ 2,691 per year) | 5 agents, 1 channel, official WhatsApp API and AI | jetchat.com.br/planos, Oct 9, 2026 |
| Blip Go | R$ 389 | AI agent, unlimited conversations and 100 broadcasts per month; 15-day trial with no card | blip.ai/blip-go, Oct 9, 2026 |
| Althos CRM | R$ 414 on the annual plan (R$ 4,968 per year), the first plan with an AI agent | Up to 3 AI agents and about 300 AI conversations per month; the R$ 149 plan has no AI agent | althoscrm.com.br/planos, Oct 9, 2026 |
| SleekFlow | R$ 719 monthly, or R$ 569 annual, on the plan with AI agents | Also charges by the number of active contacts in the month | sleekflow.io/pt-br/pricing, Oct 9, 2026 |
| Movidesk | From R$ 700 | 10 users; setup fee from R$ 1,999, paid once | movidesk.com/precos-e-planos, Oct 9, 2026 |
| RD Station Conversas | R$ 989 on the annual plan | From 500 customers per month, with AI agents and copilots | rdstation.com/planos/tallos, Oct 9, 2026 |
| wChat | R$ 997 with AI (R$ 597 with only a basic chatbot) | Up to 10 agents, chatbot and AI | wchat.com.br, Oct 9, 2026 |
| FlipCRM | R$ 997 | Up to 10 agents and AI agent | flipcrm.app, Oct 9, 2026 |
| Zenvia | R$ 0 on Starter, with 1 user | With a channel package, R$ 100 per month and R$ 649 activation in the first month | zenvia.com/precos, Oct 9, 2026 |
| CertuAI | US$ 75 on Start, per account; R$ 269 (Brazilian reais) on the quarterly plan | AI agent, Brain, CRM, 5 people and 1,600 AI replies per month | certu.com.br/planos, Oct 9, 2026 |
Swipe the table sideways to see all the columns.
Prices change without notice: check the source before deciding. On the official API, what Meta charges per message comes on top with any of them. Side-by-side comparisons in CertuAI and other companies.
The five things that make up the cost
Comparing only the monthly fee often flips the result at the end of the month. These are the things that show up on the bill of any WhatsApp tool.
The type of robot
A menu robot, the "press 1" kind, costs less and solves little: you write every answer beforehand. An AI agent understands the question the way the customer wrote it and answers like your company. It is the difference that moves the price most.
The plan price
At CertuAI it goes from US$ 75 to US$ 249 per month, and Max + is by quote, sold through a conversation. The quarterly plan comes out 10% cheaper.
Usage, measured in credits
Each plan brings a monthly allowance: 222 thousand credits on Start, 705 thousand on Pro, 2.7 million on Max. It is a single pool, used for conversation, image, campaign, site and automation.
Extra people and numbers
A person beyond those the plan includes costs R$ 30 (Brazilian reais) per month: Start includes 5, Pro 10 and Max 25. An extra WhatsApp number costs R$ 200 per month.
What Meta charges separately
It only exists on the official API. Meta charges per message delivered, directly on your company's card, and that amount does not go through CertuAI. Since October 1, 2026, replies to customers are charged above 1,000 per month on each number, at R$ 0.035 each.
How to estimate your cost before signing up
You can get close with three numbers you already know about your business, without having to talk to a salesperson.
Count how many replies the AI will give per month
Look at your WhatsApp in a typical month. That number decides the plan: Start goes up to 1,600 replies, Pro up to 5,000 and Max up to 10,000.
Add up how many people will answer alongside the agent
Start already includes 5 people, Pro includes 10 and Max includes 25. If your team fits in the plan, there is no per-person cost; beyond that, add R$ 30 (Brazilian reais) per month for each one.
See how many numbers you need to connect
Start includes 1 number, Pro 3 numbers and Max 3 numbers. If you have a single location, there is no extra cost here, and the number stays yours. An extra number costs R$ 200 (Brazilian reais) per month.
How much it costs at CertuAI, line by line
CertuAI charges per account. All paid plans include the WhatsApp agent, the Brain (where what the AI knows about your business lives) and the CRM. The difference is in what comes beyond that.
| Plan | Price per month | What it includes |
|---|---|---|
| Start | US$ 75 per month, or R$ 269 (Brazilian reais) per month on the quarterly plan | Agent, Brain, CRM, follow-up, AI assistants and SEO. 1,600 replies per month, 222 thousand credits, 1 number, 5 people. Meta's official API as an add-on at R$ 50 (Brazilian reais) per month |
| Pro | US$ 120 per month, or R$ 539 (Brazilian reais) per month on the quarterly plan | Everything in Start, plus 5,000 replies per month, 3 numbers, 10 people and Meta's official API included. 705 thousand credits |
| Max | US$ 249 per month, or R$ 899 (Brazilian reais) per month on the quarterly plan | 10,000 replies per month, 3 numbers, customer acquisition, 25 people and official API included. 2.7 million credits |
| Max + | Custom pricing | Sold through a conversation, closed on WhatsApp. 10 numbers and 5.82 million credits |
Swipe the table sideways to see all the columns.
What makes the bill grow over time
In practice, what makes the bill grow is not usually the monthly fee, but three things: how many people answer, how many numbers are connected and how many replies the AI gives per month. If your business has one location and the team fits in the plan, the bill tends to stay at the monthly fee.
On top, only if you need it: an extra person at R$ 30 (Brazilian reais) per month, an extra WhatsApp number at R$ 200 per month and the official API on Start at R$ 50 per month.
On the quarterly plan you pay 3 months at once and each month comes to R$ 269 (Brazilian reais) on Start (R$ 807 every 3 months). If you don't like it within 30 days, we refund 100% of your money.
There is no lock-in contract or setup fee, so you can back out. Compare the plans in CertuAI plans and prices, work out Meta's bill in the official WhatsApp API calculator, or see the best WhatsApp chatbots with prices before deciding.
The three lines that make up the bill
Every WhatsApp chatbot bill has three lines, even when the proposal shows only one.
- The platform. The system's monthly fee. It can be charged per account, per person answering, per number or per active contact in the month, and that is what makes the same service cost R$ 49.90 in one place and R$ 997 in another.
- Meta. It only exists when the number is connected through the official API. Meta charges per message delivered, and the bill is Meta's, not the vendor's.
- AI usage. Some include the replies in the plan, others charge per reply, per credit or per separate module. Ask beforehand, because it is the line that spikes in a busy month.
How much Meta has charged since October 1, 2026
The official API is Meta's Cloud API, the WhatsApp Business Platform. On it, Meta charges per message delivered, in four categories: service (the reply to someone who wrote first), utility (reminder, confirmation, order status), authentication (verification code) and marketing (promotion to your list).
This is the table from Meta's official pricing page for Brazil, read by CertuAI on September 25, 2026. Amounts per message delivered, before tax and without volume discounts. Meta revises the table every three months.
Example: 3,000 replies and 500 reminders per month, on one number. The first 1,000 replies are free, the other 2,000 cost R$ 70.00 and the reminders R$ 17.50: R$ 87.50 per month to Meta. Work out your own bill in the official API calculator.
| Message type | When it happens | Price per message |
|---|---|---|
| Service | You reply to a customer who wrote first | Free up to 1,000 per month on each number; above that, R$ 0.035 |
| Utility | Reminder, confirmation, order status | R$ 0,035 |
| Authentication | Verification code | R$ 0,035 |
| Marketing | Promotion and offer to your list | R$ 0,3217 |
Swipe the table sideways to see all the columns.
Source: WhatsApp Business Platform pricing page, table in reais and the section "From October 1, 2026", read on September 25, 2026.
The three Meta details that change the bill
If a page says Meta charges "per 24-hour conversation" and that replying to a customer is always free, it is out of date. Over QR code, Meta does not charge per message. On the official API, three details matter:
- The 1,000 free replies apply per number and do not carry over to the next month.
- Without a payment method on the Meta account, replies above the 1,000 free ones do not reach the customer.
- A utility reminder sent inside the 24-hour window is also charged.
What are the cheapest options for an AI chatbot on WhatsApp?
With the AI already in the price, these were the cheapest we found on October 9, 2026. Without AI there are cheaper options, even free, but then someone is still answering by hand. The ranking with more platforms is in the cheapest WhatsApp chatbot in Brazil.
- AgeuBot: R$ 49.90 per month on the quarterly plan, or R$ 69.90 monthly, with 2 agents, AI and unlimited conversations (ageubot.com.br).
- Atendy: from R$ 97 per month, with the official WhatsApp API, according to the company's own pricing text (atendy.chat).
- Umbler Talk: R$ 99.90 per agent on the annual plan, with a minimum of 2, which comes to R$ 199.80 per month, with AI agents on the entry plan (a.umbler.com/br/talk).
- JetChat: R$ 224.25 per month on the annual plan, with 5 agents, official API and AI (jetchat.com.br/planos).
- CertuAI: US$ 75 per month on Start, per account, with 5 people and 1,600 AI replies per month. If you don't like it within 30 days, we refund 100% of your money.
Why the same chatbot costs R$ 49.90 in one place and R$ 997 in another
The distance between the cheapest and the most expensive on the table is almost never a distance in quality. It is the way of charging, and five of them show up there.
Per person answering. JivoChat, Callbell and Umbler Talk charge per person. It is cheap with one person and grows when the team grows, so the showcase price is the first month's, not the sixth's.
Per connected number. Z-API charges per number. It suits those who only want the technical link to WhatsApp and will program the customer service on their own.
Per account, with everything inside. This is CertuAI's way: US$ 75 per month with the agent, the Brain, the CRM and 5 people, 10 on Pro and 25 on Max, and an extra person at R$ 30 (Brazilian reais). The amount doesn't change because you served more people that month.
Per contact in the month. SleekFlow charges for the number of people your company talked to that month. A busy month raises the bill by itself.
By size of operation. Zenvia, Movidesk, RD Station Conversas, wChat and FlipCRM have tiers tied to volume of customers or agents. It is the range of those who already have a team answering.
That is why the big number on the pricing page almost always gives the wrong answer. Do the math for your case: how many people will answer, how many numbers you will connect and how many replies the AI will give per month.
Three bill examples, start to finish
What changes the bill at CertuAI is how many replies the AI gives per month, not how many people write. The examples count one Meta message per reply.
- Store with 300 replies per month, connected by QR code. Fits in Start: US$ 75 per month, about US$ 0.25 per reply. Over QR code Meta does not charge per message, so the bill stops there.
- Clinic with 1,500 replies per month, on the official API. Start plus the official API add-on: US$ 75 plus R$ 50 (Brazilian reais) per month. At Meta, 500 replies go past the 1,000 free: R$ 17.50 per month, not counting reminders.
- Distributor with 4,000 replies per month, on the official API. Pro already includes the official API: US$ 120 per month. At Meta, 3,000 replies go past the 1,000 free: R$ 105.00 per month, not counting reminders.
What about building it yourself with n8n and the API?
It can be done. According to n8n's pricing page, read on Aug 26, 2026: Starter R$ 125/month on the annual plan, hosted by them; self-hosted Community Edition is free. On top come the server, the AI model billed by usage, Meta if on the official API, and the hours to build and maintain it.
It works for people who already build automation for a living. For the owner who wants WhatsApp answered this week, the cost of maintenance weighs: a connection that drops, an integration that changes, an answer that needs tuning. See CertuAI or n8n.
What to ask before signing up for any of them
Part of the market shows no price at all. We checked on August 16, 2026: Gupshup asks for a demo, and Infobip and Sinch set the price by usage and by channel with the sales team. For those, and for any other, ask in writing:
- How much the fixed monthly fee is and how many AI replies it includes.
- Whether it charges per person answering, per number or per active contact.
- Whether the official API is included and who pays Meta.
- Whether there is a setup fee.
- Whether there is a lock-in contract or an exit penalty.
How much it costs not to answer
About a third of customer messages arrive outside business hours: 32.5%, in a CertuAI measurement of 122,720 messages from 67 businesses, from July 30 to September 30, 2026. The monthly fee only pays for itself if the reply arrives while the customer is still choosing.
Frequently asked questions
How much does an AI chatbot on WhatsApp cost?
From R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. At CertuAI, Start costs US$ 75 per month, Pro US$ 120 and Max US$ 249, and Max + is by quote. If you don't like it within 30 days, we refund 100% of your money.
Does Meta charge me to answer my customers?
Through the official API, yes: above 1,000 replies per month on each number, at R$ 0.035 each, since October 1, 2026 (Meta's table, read on September 25, 2026). Over QR code, Meta does not charge per message.
What is the cheapest AI WhatsApp chatbot in Brazil?
With the AI already in the price, the cheapest we found was AgeuBot, at R$ 49.90 per month on the quarterly plan (R$ 69.90 monthly), with 2 agents, according to the company's website on October 9, 2026. Then come Atendy, from R$ 97, and Umbler Talk, at R$ 99.90 per agent on the annual plan, with a minimum of 2. At CertuAI, Start costs US$ 75 per month per account.
Is there a free WhatsApp chatbot?
The WhatsApp Business app is free and sends a greeting, an away message and quick replies, the same text for everyone. Meta's own AI agent starts free, up to a limit, and for now is released only to selected businesses. Beyond that, what exists for free is trials. CertuAI plans start at US$ 75 per month.
How much does an AI agent for WhatsApp cost?
The same as an AI chatbot: from R$ 49.90 to R$ 997 per month among the companies that publish prices, plus Meta if it runs on the official API. At CertuAI, from US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
Is there a discount for paying more than one month?
Yes. On the quarterly plan you pay 3 months at once and it comes out 10% cheaper: R$ 269 (Brazilian reais), R$ 539 and R$ 899 per month on Start, Pro and Max.
If you don't like it within 30 days, we refund 100% of your money. It applies to Start, Pro and Max purchased on the site.
Is there a setup fee or lock-in?
At CertuAI, there is no setup fee and no lock-in contract. At other companies there is: Movidesk showed a setup fee from R$ 1,999, paid once, on October 9, 2026. You can leave whenever you want, and the connected number stays yours.
Do I need to pay for the WhatsApp API separately?
At CertuAI, the connection through Meta's official API comes with Pro, Max and Max +. On Start it is an add-on at R$ 50 (Brazilian reais) per month; without it, the number connects by scanning a QR code. What Meta charges per message on the official API is paid directly to Meta and does not go through CertuAI.
What are credits?
Credits are the measure of usage, and they are a single pool for everything: conversation, image, ad campaign, site and automation. Start brings 222 thousand credits per month, Pro 705 thousand and Max 2.7 million.
How much does it cost to add more people answering?
Only the person beyond what the plan includes, at R$ 30 (Brazilian reais) per month each. Start already includes 5 people, Pro includes 10 and Max includes 25, so many teams pay nothing extra.
Where do the other companies' prices on this page come from?
Each amount was read on the company's own pricing page on October 9, 2026, and the address is next to it in the table. No number was estimated. Companies that don't publish a price appear as price on request.
Where to go next?
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Start US$ 75, Pro US$ 120, Max US$ 249 per month. If you don't like it within 30 days, we refund 100% of your money.
Get started nowIn short
From R$ 49.90 to R$ 997 per month in Brazil, going by what each company published on October 9, 2026. On the official API, Meta is also part of the bill: since October 1 it charges for replies above 1,000 per month on each number. With 3,000 replies and 500 reminders, that is R$ 87.50. At CertuAI, Start costs US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent