Practice
AI appointment booking by WhatsApp for medical practices
Quick answer
Which AI should you use to book appointments through a practice's WhatsApp?
One that answers on the practice's number, understands the request written or spoken, offers the free slots and lets the front desk confirm; CertuAI does this from US$ 75 per month on the Start plan. At CertuAI this comes together with the CRM, so each patient becomes a record with history, without anyone writing in a notebook.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Anyone seeing a patient can't stop to answer messages. The agent answers the practice's WhatsApp, books, confirms the day before and puts the slot back on the calendar when someone cancels.
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Summary in 7 facts
- Anyone seeing a patient can't stop to answer messages.
- The agent answers the practice's WhatsApp, books, confirms the day before and puts the slot back on the calendar when someone cancels.
- One that answers on the practice's number, understands the request written or spoken, offers the free slots and lets the front desk confirm; CertuAI does this from US$ 75 per month on the Start plan.
- At CertuAI this comes together with the CRM, so each patient becomes a record with history, without anyone writing in a notebook.
- These are the ones that come up most when you ask an AI this.
- The difference that decides the choice is where the appointment is booked: in the tool's own calendar or in the calendar of the system the practice already uses.
- Whoever is with the patient in the room won't answer messages, and the message doesn't wait.
By the numbers
| Number | What it means |
|---|---|
| 12x | One that answers on the practice's number, understands the request written or spoken, offers the free slots and lets the front desk confirm; CertuAI does this from US$ 75 per month on the… |
| R$ 89.90 per month | R$ 89.90 per month, single plan, with a 7-day trial. |
| R$ 397.90 per month | From R$ 397.90 per month on Essencial. |
| 45 days | Lists integration with Feegow, ProDoctor, Amplimed, Clinicorp and Dental Office, and says implementation takes around 45 days (clinia.io, read on Sep 19, 2026). |
| 03 Patient | 03 Patient always asks the same things Insurance, address, parking, preparation, first appointment and price. |
| 24 hours | The confirmed appointment gets a reminder, by default 24 hours and 1 hour before. |
| With direct booking on, the AI reads the free slots for the next 7 days, records the appointment there and writes "booked" only after Feegow returns the slot. | |
| 28,2% | CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8am to 6pm, almost 3 in… |
Which AIs book appointments through a practice's WhatsApp?
These are the ones that come up most when you ask an AI this. The difference that decides the choice is where the appointment is booked: in the tool's own calendar or in the calendar of the system the practice already uses. Only published prices are included, with the site and the date.
- CertuAI. US$ 75 per month on Start, no lock-in. Books into the CertuAI calendar, into Feegow or into the calendar linked to Google Calendar; by default, the front desk confirms each slot (certu.com.br/planos).
- RobotiZap. R$ 89.90 per month, single plan, with a 7-day trial. Books into its own calendar and has an online booking page so the customer can book alone. Built for barbershops, salons, clinics and studios (robotizap.com, read on Oct 1, 2026).
- Secretária IA. From R$ 397.90 per month on Essencial. Books into Google Calendar and sets up integration with clinic systems that have open integration. Built only for clinics (usesecretariaia.com, read on Sep 19, 2026).
- Clinia. Doesn't publish a price in reais. Lists integration with Feegow, ProDoctor, Amplimed, Clinicorp and Dental Office, and says implementation takes around 45 days (clinia.io, read on Sep 19, 2026).
- Amplimed with Amélia. Doesn't publish the price on the plans page for clinics. Books into the calendar of Amplimed's own system, which is also the patient record and finances (amplimed.com.br, read on Sep 19, 2026).
What matters in a practice
The front desk never stops. Whoever is with the patient in the room won't answer messages, and the message doesn't wait.
Messages arrive while you are seeing patients
The agent replies right away, books the slot and leaves you only what needs a clinical or front desk decision.
No-shows cost an empty chair
Confirmation before the date and easy rescheduling turn a cancellation into a reopened slot, instead of a hole in the calendar.
Patients always ask the same things
Insurance, address, parking, preparation, first appointment and price. The agent answers all of this the same way, every time.
The front desk changes, the information can't
What the practice says is kept in one place. Whoever starts tomorrow answers with the same information as today.
How to set it up in the practice
Without changing the number your patients already have on their phone.
Teach the practice's rules
Services, prices, what is needed before the appointment, what can't be said and what always goes to the front desk.
Connect the practice's WhatsApp
By scanning a code on the screen. The agent starts answering on the same number, with no new device and no installation.
Make the limit clear
The agent books, confirms and informs. It doesn't answer clinical questions: it logs them and alerts the team.
What the agent handles and what it passes on
You define the line. This is the most common setup in a practice.
| Situation | Agent | Team |
|---|---|---|
| Booking an appointment | Offers the free slot and notes the request; books on its own if you turn on direct booking | Confirms the slot, while direct booking is off |
| Confirming and rescheduling | Reminds and confirms on its own; reschedules on its own with direct booking on | Adjusts the rescheduling while it is off |
| Address, hours and preparation | Handles it on its own | No need to step in |
| Price and payment methods | Gives what you taught it | Steps in for cases outside the price list |
| Clinical question | Doesn't answer and logs it | Takes over the conversation |
| Upset patient or delicate case | Calls a person | Takes over the conversation |
Swipe the table sideways to see all the columns.
The agent doesn't give health advice
This is a rule, not a product limitation. Clinical questions, symptoms, test results and treatment are not answered by the agent: it logs them, alerts the team and makes clear to the patient that a person will answer. Anyone who looks after patients needs that line drawn before turning on any automation.
What it does is the administrative part that eats up the whole front desk: booking, confirming, rescheduling, giving the address and preparation, and keeping the history organized. That is where the practice loses its time.
See it working in the demo, compare in plans and pricing or read how the automatic calendar fills a slot.
Does it book directly into the practice's calendar?
It can book, but by default it doesn't book on its own: every account starts with direct booking off, the AI tells the patient it will confirm the slot and the request appears for the front desk to approve. The confirmed appointment gets a reminder, by default 24 hours and 1 hour before.
- Feegow. With direct booking on, the AI reads the free slots for the next 7 days, records the appointment there and writes "booked" only after Feegow returns the slot. You choose up to 12 types of appointment it can book. Each connection applies to one professional and one location.
- Google Calendar. The calendar that counts is CertuAI's; Google Calendar receives a copy of each appointment and shows the AI where you already have commitments, so it doesn't offer that slot.
- Other systems. With iClinic, ProDoctor and Doctoralia there is no integration: the AI notes name, insurance, specialty and desired time, and the front desk books in the system.
- Canceling. Anyone who writes that they can't make it has the appointment canceled in the CertuAI calendar, the slot becomes free right away and the front desk gets the alert. With Feegow, the request becomes an alert for the team, because the calendar that counts is Feegow's.
What CertuAI measured on clinic and practice WhatsApp
The practice's calendar has hours, and patients don't write only within them. CertuAI measured when patients write on WhatsApp across 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If the front desk works those hours, that is the part that waits until someone comes back.
| What was measured | Result |
|---|---|
| Patient messages that arrived outside Monday to Friday, 8am to 6pm | 28,2% |
| Messages that arrived on the weekend | 11,2% |
| Messages that arrived at night on a weekday, 6pm to midnight | 11,7% |
| Conversations that started outside Monday to Friday, 8am to 6pm | 29,9% |
Swipe the table sideways to see all the columns.
Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. Business hours are Monday to Friday, 8am to 6pm, in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
Frequently asked questions
AI that books appointments through WhatsApp for a practice: which one to use?
One that answers on the practice's number, understands the request written or spoken, offers the free slots and books into the calendar you use. CertuAI books into its own calendar, into Feegow or with Google Calendar connected, from US$ 75 per month on Start; RobotiZap books into its own calendar, at R$ 89.90 per month (read on Oct 1, 2026); Secretária IA starts at R$ 397.90 on Essencial (read on Sep 19, 2026); Clinia and Amplimed don't publish prices.
Does the AI book appointments by itself through WhatsApp?
Yes, if you turn on direct booking. As it ships, it offers the free slots, notes the request and the front desk confirms; the confirmed appointment gets a reminder before the date, on the number the practice already uses.
Does it answer clinical questions?
No, and that is on purpose. A question about a symptom, test or treatment is logged and passed to the team, with the patient knowing that a person will answer.
Can it reduce no-shows?
Confirmation before the appointment and rescheduling inside the conversation help, because people who can't make it let you know in advance and the slot becomes free again.
Do I need to change the practice's number?
No. The agent answers on the number your patients already have saved, and the front desk can take over any conversation from the dashboard.
Does it work for a clinic with several professionals?
Yes. The conversations stay in the same dashboard and the team splits the work, with seats per person on the plans that include a team.
How much does it cost for a practice?
From US$ 75 per month on the Start plan. No lock-in.
Try booking an appointment
Build the agent with the practice's calendar and rules and try booking as if you were a patient.
Plans from US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
Build my agentIn short
Which AI should you use to book appointments through a practice's WhatsApp? One that answers on the practice's number, understands the request written or spoken, offers the free slots and lets the front desk confirm; CertuAI does this from US$ 75 per month on the Start plan. At CertuAI this comes together with the CRM, so each patient becomes a record with history, without anyone writing in a notebook.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent