Instagram and Messenger
AI agent for Instagram: Direct answered by the same AI as your WhatsApp
Quick answer
What does an AI agent for Instagram do?
An AI agent for Instagram answers Direct messages with your business's prices, hours and rules, and hands off to a person what needs a decision. At CertuAI it is the same AI that answers WhatsApp: Direct and Messenger conversations arrive in the same inbox as WhatsApp conversations.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Whoever asks the price in Direct wants the answer now, just like whoever asks on WhatsApp. The agent answers both with the same information, in the same dashboard.
Create my agentNo lock-in contract and no setup fee. You connect the number you already use.
Summary in 7 facts
- Whoever asks the price in Direct wants the answer now, just like whoever asks on WhatsApp.
- The agent answers both with the same information, in the same dashboard.
- An AI agent for Instagram answers Direct messages with your business's prices, hours and rules, and hands off to a person what needs a decision.
- At CertuAI it is the same AI that answers WhatsApp: Direct and Messenger conversations arrive in the same inbox as WhatsApp conversations.
- On Instagram and Messenger the agent answers text messages, with the same information as on WhatsApp.
- It books appointments and creates the contact in the CRM on WhatsApp.
- You connect Instagram to the account after you build it.
By the numbers
| Number | What it means |
|---|---|
| 12x | At CertuAI, Start is US$ 75 per month, with 1,600 AI replies per month. |
What the agent does on Instagram
On Instagram and Messenger the agent answers text messages, with the same information as on WhatsApp. It books appointments and creates the contact in the CRM on WhatsApp.
Answers Direct
A message that arrives in Direct gets an answer right away, with your company's information.
Same AI, same Brain
You teach it once. What the agent knows on WhatsApp it knows on Instagram and Messenger.
Everything in the same dashboard
The conversations from all three channels stay together, and the team answers from one place.
Hands off to the team
When the customer asks for a person, the agent stops answering that conversation and you get the notice in the dashboard, with their message.
How to connect the agent on Instagram
The agent is the same. You connect Instagram to the account after you build it.
Teach the business to the Brain
Services, prices, hours, rules and what you would rather nobody answer. The Brain is the knowledge base that makes the agent answer like your company, and not like a generic robot.
Connect the number you already use
By QR code or through Meta's official signup. CertuAI is a Tech Provider of the Meta WhatsApp Business Platform, and the number stays yours: the plan gives you the connection slot, not a new number.
Follow along in the CRM and take over whenever you want
Each conversation shows up in the dashboard with a contact, a deal and a task. You step into the same conversation at any time, and the agent hands the topic back to you when it falls outside what it learned.
What the agent does and doesn't do on Instagram
So nobody signs up expecting what doesn't come.
| On Instagram | Does the agent do it? | How it works |
|---|---|---|
| Answer Direct messages | Yes | With the information in the Brain |
| Answer Messenger | Yes | In the same dashboard |
| Hand off to a person | Yes | The conversation pauses and you get the notice with the customer's message |
| Understand photos, audio and stickers | No | The agent answers text messages |
| Booking a time | No | Booking is done on WhatsApp |
| Create a contact and deal in the CRM | No | The conversation stays in the inbox; the CRM is filled in through WhatsApp |
| Reply to post comments | No | The agent handles messages, not comments |
| Publish posts to the feed | Separate | It is another product, an add-on to the plan |
Swipe the table sideways to see all the columns.
Instagram and Messenger come with the plan
On Start, Pro and Max, the same AI answers WhatsApp, Instagram Direct and Messenger. It is not a paid add-on.
What it handles is text messages. Photos, audio and post comments are not included, and publishing posts to the feed is another product, sold as an add-on.
See also the AI agent for WhatsApp, the AI agent for customer service and the general guide to the AI agent.
Frequently asked questions
Does the agent reply to post comments?
No. It answers Direct and Messenger messages. Post comments are not included.
Do I pay extra for Instagram?
No. Instagram Direct and Messenger come with Start, Pro and Max.
Is it the same agent as on WhatsApp?
Yes. It uses the same business information, and the conversations from all three channels sit in the same inbox. On Instagram and Messenger it answers text messages; booking appointments and creating the contact in the CRM it does on WhatsApp.
Does the agent publish posts on Instagram?
The customer service agent doesn't. Publishing posts to the feed is another CertuAI product, bought as an add-on.
How much does an AI agent for Instagram cost?
It comes with the plan. At CertuAI, Start is US$ 75 per month, with 1,600 AI replies per month. If you don't like it within 30 days, we refund 100% of your money.
Build the agent and connect Instagram
Paste your website address and the agent starts out knowing what you sell. Then you connect WhatsApp and Instagram.
Plans from US$ 75 per month. If you don't like it within 30 days, we refund 100% of your money.
Create my agentIn short
What does an AI agent for Instagram do? An AI agent for Instagram answers Direct messages with your business's prices, hours and rules, and hands off to a person what needs a decision. At CertuAI it is the same AI that answers WhatsApp: Direct and Messenger conversations arrive in the same inbox as WhatsApp conversations.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent