End of year
Christmas and New Year message for customers: 15 templates, with the holiday closure notice
Quick answer
What should you write in a Christmas and New Year message to customers?
A good Christmas and New Year message to a customer has the person's name, thanks for what they did during the year, like a purchase or their trust, and a simple wish. Send it with no offer attached. If the business is going to close, the closure notice goes in a separate message, with the dates and an emergency contact.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Merry Christmas, New Year and end-of-year messages for customers, and the notice with the dates the business closes. Copy them and replace what is in brackets.
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See the 30 automatic message templates for customers, grouped by moment.
Summary in 7 facts
- Merry Christmas, New Year and end-of-year messages for customers, and the notice with the dates the business closes.
- A good Christmas and New Year message to a customer has the person's name, thanks for what they did during the year, like a purchase or their trust, and a simple wish.
- The order that keeps customers from finding out about the closure at the door.
- Swipe the table sideways to see all the columns.
- Short, for any customer December 23 or 24, during the day.
- For New Year's Eve December 30 or 31, during the day.
- Both dates in one message Between December 20 and 23.
By the numbers
| Number | What it means |
|---|---|
| 30 templates | See the 30 automatic message templates for customers, grouped by moment. |
| 67 businesses | The CertuAI team measured the time customer messages arrive across 67 businesses that answer with CertuAI's AI: 32.5% arrived outside Monday to Friday, 8 a.m. to 6 p.m., and 15.8% on Saturday or Sun… |
| 122,720 messages | CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. |
When to send each end-of-year message
The order that keeps customers from finding out about the closure at the door.
| Message | When to send | Who it's for |
|---|---|---|
| Closure notice | Two weeks before closing | Active customers |
| Last day to order | One week before the last delivery day | People who usually buy in December |
| Merry Christmas | December 23 or 24, during the day | People who bought during the year |
| Happy New Year | December 30 or 31, during the day | People who bought during the year |
| Back from the closure | First business day of January | People left with something pending |
Swipe the table sideways to see all the columns.
Merry Christmas message for customers
Short, for any customer
December 23 or 24, during the day.
Feliz Natal, [Nome]! Obrigado por ter passado pela [Empresa] este ano. Que a sua noite seja de mesa cheia e gente querida.
now ✓✓Customer of many years
For people who have bought from you for a long time.
Feliz Natal, [Nome]! Mais um ano com você por aqui, e a gente não se acostuma: é sempre bom. Um abraço de toda a equipe da [Empresa].
now ✓✓Formal, business to business
A customer that is another company.
Prezado [Nome], a [Empresa] deseja a você e à sua equipe um Feliz Natal. Agradecemos a parceria deste ano e contamos com ela no próximo.
now ✓✓Happy holidays, with no mention of religion
When you do not know whether the customer celebrates Christmas.
Boas festas, [Nome]! Que os próximos dias sejam de descanso e boa companhia. Obrigado por ter escolhido a [Empresa] este ano.
now ✓✓
New Year message for customers
For New Year's Eve
December 30 or 31, during the day.
Feliz Ano Novo, [Nome]! Que [ano] traga saúde e bons motivos para comemorar. A [Empresa] segue aqui para o que você precisar.
now ✓✓With a specific thank-you
For people who did something for you during the year.
Oi, [Nome]! Antes de o ano virar, obrigado por [o que o cliente fez, como indicar a gente]. Feliz Ano Novo para você e para a sua família.
now ✓✓When you are back, on the first business day
For people who were left with something pending from December.
Feliz [ano], [Nome]! A [Empresa] já voltou. Se ficou alguma coisa pendente de dezembro, me chama que a gente resolve nesta semana.
now ✓✓Formal
A customer that is another company.
Prezado [Nome], que [ano] seja um ano de bons resultados para a sua empresa. Seguimos à disposição a partir de [data].
now ✓✓
End-of-year message for customers: Christmas and New Year together
Both dates in one message
Between December 20 and 23.
Oi, [Nome]! Feliz Natal e um ótimo Ano Novo para você. Obrigado por este ano com a [Empresa]. A gente se vê em [ano]!
now ✓✓With what happened during the year
When the business had news that the customer took part in.
Oi, [Nome]! Este ano a [Empresa] [fez tal coisa, como mudar de endereço], e você fez parte disso. Obrigado. Boas festas e até [ano]!
now ✓✓From the person who answers, in their own name
When the customer always talks to the same person.
Oi, [Nome], aqui é a [seu nome], da [Empresa]. Foi um prazer te atender este ano. Feliz Natal e um Ano Novo tranquilo para você!
now ✓✓
Year-end closure notice for customers
Holiday closure with dates
Two weeks before closing.
Aviso: a [Empresa] entra em recesso de [data] a [data]. Voltamos no dia [data], às [hora]. Pedidos feitos até [data] são entregues antes do recesso.
now ✓✓Special hours on the 24th and 31st
When the business is open half a day.
Nos dias 24 e 31 de dezembro, a [Empresa] atende das [9h] às [13h]. Nos dias 25 de dezembro e 1º de janeiro, estamos fechados.
now ✓✓Away message during the closure
Goes out on its own to people who write while the business is closed.
Olá! Estamos em recesso e voltamos no dia [data]. Sua mensagem fica guardada e será respondida na volta. Para urgência, [contato de urgência].
now ✓✓Last day to order
One week before the last delivery day.
Oi, [Nome]! Para receber antes do Natal, o pedido precisa ser feito até [data]. Depois disso, as entregas voltam em [data]. Quer que eu já separe o seu?
now ✓✓
CertuAI demo with a fictional clinic: a question sent at 12:39 a.m., with the clinic closed, got an answer. During the closure, the away message only gives the return date.
Three rules for the end-of-year message
What separates a thank-you from a chain message.
A name and a reason
The customer's name and one thing that happened during the year. Without that, the message could be for anyone.
No offer attached
Merry Christmas with a coupon is advertising. If there is a promotion, it goes on another day and in another message.
Closure in a separate message
Someone looking for the return date should not have to find it in the middle of the greetings.
See how it looks in your industry
Each industry gets different questions on WhatsApp. Pick yours to see how CertuAI's AI serves that kind of customer.
How to schedule the closure notice in WhatsApp Business
The app's away message turns on and off by itself on the dates you set. The phone must be on and have internet.
Open the Away message
In WhatsApp Business, tap Tools and then Away message.
Paste the closure notice
Use the away template for the closure, with the return date and the emergency contact.
Set the start and the end
Under Schedule, choose Custom schedule and enter the day and time the closure starts and ends.
Give notice ahead of time too
Send the notice with the dates to active customers and put the dates in your profile and status.
Christmas message to many customers: caution with WhatsApp
WhatsApp's broadcast list only delivers to people who have your number saved in their contacts. Anyone who never saved it does not receive it, and you are not told. Sending the same text, one by one, to hundreds of people who do not expect the message is the kind of use that leads to reports and a blocked number.
That is why it is worth sending to fewer people and sending better: people who bought during the year, with the name and a reason. How the broadcast list works is covered in WhatsApp Business broadcast list.
More notices for holidays, vacations and surprises are in away message for the business, and the everyday hours ones are in the business hours message. More thank-you templates are in the conversation closing message, and the general list is in auto-replies for customers.
When not to send a Christmas message to a customer
Five cases where an end-of-year message does more harm than good.
- A customer with an open problem: fix it first. “Merry Christmas” to someone waiting on an exchange sounds like mockery.
- Someone who asked not to receive messages: the request also applies in December.
- Someone who never talked to you: a number from a bought list or pulled from a group is not a customer, and the message gets reported.
- On the night of the 24th and on New Year's Eve: the person is with their family. Send it during the day.
- Along with a payment reminder: the boleto (Brazilian bank slip) reminder and the greetings do not go in the same message.
Messages do not stop when the business closes: CertuAI data
The closure shuts the door, not WhatsApp. The CertuAI team measured the time customer messages arrive across 67 businesses that answer with CertuAI's AI: 32.5% arrived outside Monday to Friday, 8 a.m. to 6 p.m., and 15.8% on Saturday or Sunday.
The measurement runs from July 30 to September 30, 2026 and does not include December: the number for the closure itself has not been measured yet. What it shows is that customers write while the business is closed even in an ordinary week.
| What was measured | Result |
|---|---|
| Customer messages that arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% |
| Messages that arrived on Saturday or Sunday | 15,8% |
| Messages that arrived at night on a weekday, 6pm to midnight | 12,7% |
| Conversations whose first message arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 34,6% |
Swipe the table sideways to see all the columns.
Source: CertuAI WhatsApp Customer Service Index, Q3 2026. CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. Business hours are Monday to Friday, 8 a.m. to 6 p.m., in each account's time zone. Test accounts, test contacts and imported history are left out. Redone every quarter.
Frequently asked questions
What should you write in a New Year message to a customer?
The customer's name, thanks for the year that passed, a simple wish for the year that is starting and the date the business is back to answering.
What is the best Merry Christmas message for a customer?
The one with the name and a reason: "Merry Christmas, [Name]! Thank you for stopping by [Company] this year." Short, with no offer, and sent during the day.
How do you tell customers about the year-end closure?
Send the notice about two weeks ahead, with the date you close, the date and time you are back and the emergency contact. Then turn on the away message for the period.
When should you send the end-of-year message to a customer?
The Christmas one on December 23 or 24, during the day. The New Year one on December 30 or 31. If it is just one, between December 20 and 23.
Can I send a Christmas message to all my contacts?
Only to people who are customers and accept receiving messages. A broadcast list does not deliver to people who did not save your number, and a message to someone who does not expect it can get you reported.
Does the holiday closure message go out on its own on WhatsApp?
Yes. In WhatsApp Business, the Away message can be scheduled with a start and end day and time. The app only sends it when the phone is on and has internet.
Where to go next?
During the closure, the AI keeps answering
In CertuAI, the AI answers whoever writes during the closure with what you taught the Brain, such as the dates, the special hours and the delivery deadline, and keeps each conversation noted in the customer dashboard for when you are back. When the topic needs a person, it alerts you.
From US$ 75 per month.
Create my agentFeliz Natal, [Nome]! Obrigado por ter passado pela [Empresa] este ano. Que a sua noite seja de mesa cheia e gente querida.now ✓✓
This is the first message on this page, sent by the AI in your tone, with nobody at the counter.
In short
What should you write in a Christmas and New Year message to customers? A good Christmas and New Year message to a customer has the person's name, thanks for what they did during the year, like a purchase or their trust, and a simple wish. Send it with no offer attached. If the business is going to close, the closure notice goes in a separate message, with the dates and an emergency contact.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent