Honest comparison
JivoChat alternative: CertuAI or JivoChat in 2026
CertuAI does not compete for the website widget: it competes for what happens after the customer reaches out on WhatsApp. CertuAI's Brain learns the business in one conversation, the CRM records every contact, and the Start plan costs US$ 75 per month. JivoChat serves other types of operations well.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Where JivoChat is strong, where CertuAI is strong, and which type of business each one suits. No misleading marketing.
Summary in 7 facts
- Where JivoChat is strong, where CertuAI is strong, and which type of business each one suits.
- CertuAI does not compete for the website widget: it competes for what happens after the customer reaches out on WhatsApp.
- CertuAI's Brain learns the business in one conversation, the CRM records every contact, and the Start plan costs US$ 75 per month.
- The comparison is by approach and fit, not "better or worse".
- Swipe the table sideways to see both columns.
- CertuAI fits when WhatsApp is the main channel and the owner makes the decisions.
- JivoChat fits when the operation has a different shape.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | CertuAI's Brain learns the business in one conversation, the CRM records every contact, and the Start plan costs US$ 75 per month. |
| R$ 30 (Brazilian reais) per month | If you have a team, Start already includes five people and Pro ten; each extra person costs R$ 30 (Brazilian reais) per month. |
What are CertuAI and JivoChat?
CertuAI. CertuAI is AI automation software for small and medium Brazilian businesses: an agent answers on WhatsApp, connected by code, QR code or, on Pro and above, through Meta's official API, the Brain holds what your business knows how to answer, and the CRM records every contact on its own.
CertuAI does not compete for the website widget: it competes for what happens after the customer reaches out on WhatsApp. The AI agent answers, qualifies, books and follows up on its own, with the built-in CRM recording the contact, deal and task from the conversation itself.
JivoChat. JivoChat is one of the best-known live chat tools in Brazil, with a website widget, a desktop and mobile app, and connections to WhatsApp, Instagram, Facebook, Telegram, email, Mercado Livre and video calls. It has a free plan and is widely used by e-commerce to talk to the visitor while they are still on the page.
JivoChat official website: www.jivochat.com.br
How do CertuAI and JivoChat compare, item by item?
The comparison is by approach and fit, not "better or worse".
Swipe the table sideways to see both columns.
| Criterion | CertuAI | JivoChat |
|---|---|---|
| Where it was born | On WhatsApp | In the website's live chat |
| Who answers | AI agent, on its own | Human operators in the customer service app |
| How it is billed | By plan: 5 people on Start, 10 on Pro and 25 on Max; R$ 30 (Brazilian reais)/month per extra person | Per operator, with WhatsApp as an add-on |
| Outside business hours | The agent keeps answering | Offline form and follow-up later |
| CRM | CRM included | Integrates with the CRM you already use |
Price published by both
Start US$ 75/month with WhatsApp and 5 people included, extra person at R$ 30 (Brazilian reais)/month, and Pro US$ 120/month with 10 people
Free plan, Básico R$ 63, Profissional R$ 126 and Empresarial R$ 238 per operator/month billed annually, with WhatsApp as a monthly add-on
Public prices from JivoChat, checked on Aug 16, 2026. Prices change: check the source before deciding.
Which of the two fits your business better?
CertuAI fits when WhatsApp is the main channel and the owner makes the decisions. JivoChat fits when the operation has a different shape.
Choose CertuAI if
- Most of your conversations start and end on WhatsApp
- You want an immediate reply in the middle of the night and on weekends, without someone on call
- You prefer a fixed-price plan, where most customer service doesn't depend on an operator
Choose JivoChat if
- Your bottleneck is the anonymous visitor on the website, and you want to approach them before they leave the page
- You have dedicated operators and want real-time monitoring, proactive invitations and history per operator
- You sell on Mercado Livre and want the marketplace messages on the same screen as the website chat
How to try CertuAI before deciding
Create the agent, teach it your business in one conversation, and connect WhatsApp. The Start plan is US$ 75 per month.
Create my agentWhat do people ask before choosing between CertuAI and JivoChat?
Does CertuAI have website chat like JivoChat?
CertuAI can be triggered from the website, but the customer service happens on WhatsApp, where Brazilian small and medium businesses close deals. For the website widget itself, JivoChat is the specialist.
Does CertuAI replace operators?
The agent resolves repeated questions on its own and calls you when the conversation goes off script. If you have a team, Start already includes five people and Pro ten; each extra person costs R$ 30 (Brazilian reais) per month.
Can you use both together?
Yes. JivoChat talks to the visitor on the website and CertuAI takes over on WhatsApp to qualify, book and follow up.
Want to compare CertuAI with another platform?
Each page has the side-by-side table and the "which of the two fits better" section.
To see other options besides JivoChat, with each one's price side by side, see the list Top 5 AI agent platforms for WhatsApp.
Keep going here: how an AI WhatsApp chatbot works, customer service automation on WhatsApp, the official WhatsApp Business API, AI agents by business segment, practical guides to AI on WhatsApp and CertuAI's plans and prices.
Want to see several options at once? See the 10 best customer service platforms on WhatsApp, Brazilian alternatives for WhatsApp chatbots, how to choose the best AI for WhatsApp Business and the best AI agent for customer service on small businesses' WhatsApp.
In short
CertuAI or JivoChat? JivoChat was born in website chat, billed per operator. CertuAI is the AI agent that answers on WhatsApp and comes with a CRM included.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent