Comparison · prices checked on Sep 28, 2026
HubSpot or RD Station? The difference and a third option
Quick answer
HubSpot or RD Station: which to choose?
Choose RD Station if you want to pay in reais, have support in Portuguese and use a tool made for marketing at a Brazilian company. Choose HubSpot if you need a single base for marketing, sales and customer service, with many integrations, and accept paying in dollars. Both have a free sales pipeline to start.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Both combine marketing and sales, and both have a free sales pipeline to start. See when to choose each, each one's entry price today and what to do if what you need is an AI answering WhatsApp.
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Summary in 7 facts
- Both combine marketing and sales, and both have a free sales pipeline to start.
- Choose RD Station if you want to pay in reais, have support in Portuguese and use a tool made for marketing at a Brazilian company.
- Choose HubSpot if you need a single base for marketing, sales and customer service, with many integrations, and accept paying in dollars.
- Four steps, with the numbers from your own business.
- Start with the free plans Both have a free sales pipeline.
- Entry price read from each company's site on Sep 28, 2026.
- Swipe the table sideways to see all the columns.
By the numbers
| Number | What it means |
|---|---|
| 10 customers | Add the same 10 customers to both and see which one your team understands without training. |
| US$ 15 per month | Starter begins at US$ 15 per month per seat (HubSpot CRM page, checked on Sep 28, 2026). |
| R$ 73 per user | The Basic plan costs R$ 73 per user per month, or R$ 65.70 on the annual plan (RD Station CRM plans, checked on Sep 28, 2026). |
| R$ 50 (Brazilian reais) per month | RD Station Marketing: the Light plan costs R$ 50 per month for the first 3 months for a new account, and Basic from R$ 309 per month. |
| R$ 1.499 | On the two most expensive plans, onboarding is mandatory and costs R$ 1,499 or R$ 1,999 (RD Station Marketing plans, checked on Sep 28, 2026). |
| US$ 75 per month | It costs US$ 75 per month on the Start plan (CertuAI plans). |
| 32,5% | 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). |
| 12.2 seconds | On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue. |
When to choose each
Three situations, three answers.
Choose RD Station if...
You want to pay in reais, talk to support in Portuguese and do the marketing for a company that sells in Brazil.
Choose HubSpot if...
You want marketing, sales and customer service on the same customer base, and you use many tools that need to talk to each other.
Choose a third option if...
Your customer already messages you on WhatsApp and what's missing is someone to answer right away, without building a campaign or a pipeline.
How to decide between HubSpot and RD Station in one week
Four steps, with the numbers from your own business.
Start with the free plans
Both have a free sales pipeline. Add the same 10 customers to both and see which one your team understands without training.
Do the math in the right currency
HubSpot charges in dollars and the price changes with the exchange rate. RD Station charges in reais. Compare the total for the year, not the month.
Ask about onboarding
On RD Station Marketing, the two most expensive plans have mandatory onboarding. On HubSpot, check the website before subscribing.
List the tools that need to talk to each other
If you depend on many integrations, weigh that. If you use little besides WhatsApp and email, weigh it less.
HubSpot and RD Station side by side
Entry price read from each company's site on Sep 28, 2026.
| HubSpot | RD Station | |
|---|---|---|
| What it is | Single base for marketing, sales and customer service | Brazilian marketing and sales pipeline, in separate products |
| Free sales pipeline | Yes | Yes, for up to 4 users |
| Paid entry price | Starter from US$ 15 per month per seat | R$ 73 per user per month in the sales pipeline (R$ 65.70 on the annual plan) |
| Marketing | Product on the same platform; check the price on the website | RD Station Marketing, Basic from R$ 309 per month |
| Onboarding | Check the website | Mandatory on the two most expensive Marketing plans: R$ 1,499 or R$ 1,999 |
| Currency | Dollar | Brazilian real |
Swipe the table sideways to see all the columns.
Do HubSpot and RD Station do the same thing?
In large part, yes: both combine landing pages, email, sales pipeline and reports. The difference is who each one was made for.
HubSpot is a global platform, with marketing, sales and customer service on the same customer base and many integrations. The price is in dollars, and each area has its own product and price.
RD Station is Brazilian, charges in reais and speaks the language of marketing at Brazilian companies. Marketing and the sales pipeline are separate products, and team WhatsApp customer service is a third, RD Station Conversas.
The full comparisons are in CertuAI or HubSpot and CertuAI or RD Station. If the question is between RD Station and a pipeline built for WhatsApp, see Kommo or RD Station.
The price of each, with the source
HubSpot: the sales pipeline is free. Starter begins at US$ 15 per month per seat (HubSpot CRM page, checked on Sep 28, 2026). For the price of the marketing and customer service products, check HubSpot's website.
RD Station, sales pipeline: free for up to 4 users. The Basic plan costs R$ 73 per user per month, or R$ 65.70 on the annual plan (RD Station CRM plans, checked on Sep 28, 2026).
RD Station Marketing: the Light plan costs R$ 50 per month for the first 3 months for a new account, and Basic from R$ 309 per month. On the two most expensive plans, onboarding is mandatory and costs R$ 1,499 or R$ 1,999 (RD Station Marketing plans, checked on Sep 28, 2026).
What if what you need is to answer on WhatsApp with AI?
HubSpot and RD Station are great for attracting customers and organizing the people who sell. But when the customer already messages on WhatsApp, the one who answers is still a person. If nobody answers at night and on weekends, the campaign brought the customer in and they were left waiting.
CertuAI is an AI that answers your business's WhatsApp. You explain the business in a conversation, and it answers prices, clears up questions, books appointments and calls a team member when needed. Each conversation becomes a contact in the sales dashboard, which comes included. It costs US$ 75 per month on the Start plan (CertuAI plans).
What CertuAI doesn't do: CertuAI's Instagram and Messenger still depend on approval from Meta, so to automate DMs and comments ManyChat remains the choice. CertuAI also doesn't do email marketing.
What CertuAI measured on its own WhatsApp accounts
Before choosing, it is worth knowing when customers message and how long they wait after the campaign has worked.
CertuAI measured this on the accounts that answer on WhatsApp with CertuAI's AI. 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue.
When a team member was the one who replied, half of the replies went out within 2.2 minutes, and 9 in 10 within 139.9 minutes. It is not a fair one-to-one comparison with the AI: the person only enters the count in conversations where the AI did not reply first. The whole method is on the page about AI data in customer service on WhatsApp.
| What was measured | Result | Base | Period |
|---|---|---|---|
| Customer messages that arrive outside business hours (Monday to Friday, 8 a.m. to 6 p.m.) | 32,5% | 122,720 messages from 67 businesses | 30/07 a 30/09/2026 |
| Time until the AI replies (half of the replies) | up to 12.2 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until the AI replies (9 in 10 replies) | up to 21.1 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| AI replies that called in a team member | 7,9% | 37,951 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until a team member replies (half of the replies) | up to 2.2 minutes | 9,639 replies from 37 accounts | 26/08 a 24/09/2026 |
Swipe the table sideways to see all the columns.
Source: CertuAI's customer service base, aggregated numbers only, no conversation read by a person. Test accounts, test contacts, imported history and CertuAI's own sales conversations are left out. Measured on Sep 25, 2026, redone every month. Method at certu.com.br/dados.
Frequently asked questions
HubSpot or RD Station: which is better?
To pay in reais and have support in Portuguese, RD Station. For marketing, sales and customer service on the same base, with many integrations, HubSpot. Both have a free sales pipeline to try first.
HubSpot vs RD Station: which is cheaper?
At the paid entry level, HubSpot's Starter begins at US$ 15 per month per seat, and RD Station's sales pipeline at R$ 73 per user per month (R$ 65.70 on the annual plan). Because HubSpot charges in dollars, the math changes with the exchange rate. Prices checked on Sep 28, 2026.
RD Station vs HubSpot: which has a free plan?
Both. HubSpot's sales pipeline is free, and RD Station's is free for up to 4 users.
Is RD Station Brazilian?
Yes. It charges in reais and serves customers in Portuguese. HubSpot is a global platform, with prices in dollars.
Does CertuAI replace HubSpot or RD Station?
For WhatsApp customer service, yes: the AI answers the customer and each conversation becomes a contact in the sales dashboard, from US$ 75 per month. For email marketing, no: CertuAI doesn't do that, and you can use CertuAI alongside either one.
If your customers reach out on WhatsApp, test the AI with their questions
You tell it how your business works, CertuAI builds the AI, and you send the questions customers really ask before turning it on for your number.
From US$ 75 per month.
Build my agentIn short
HubSpot or RD Station: which to choose? Choose RD Station if you want to pay in reais, have support in Portuguese and use a tool made for marketing at a Brazilian company. Choose HubSpot if you need a single base for marketing, sales and customer service, with many integrations, and accept paying in dollars. Both have a free sales pipeline to start.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent