Comparison · prices checked on Sep 28, 2026
Kommo or RD Station? The difference and a third option
Quick answer
Kommo or RD Station: which to choose?
Choose Kommo if the sale happens inside WhatsApp and Instagram and the salespeople need a pipeline with the conversations inside it. Choose RD Station if you attract customers with email and landing pages and want the sales pipeline connected to that. RD Station has a free sales pipeline for up to 4 users.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
One was born around the conversation, the other around marketing. See when to choose each, each one's entry price today and what to do if what you need is an AI answering WhatsApp.
Build my agentNo lock-in contract and no setup fee. You connect the number you already use.
Summary in 7 facts
- One was born around the conversation, the other around marketing.
- Choose Kommo if the sale happens inside WhatsApp and Instagram and the salespeople need a pipeline with the conversations inside it.
- Choose RD Station if you attract customers with email and landing pages and want the sales pipeline connected to that.
- Four steps, with the numbers from your own business.
- Find out where the sale closes Look at the last 20 sales.
- Entry price read from each company's site on Sep 28, 2026.
- Swipe the table sideways to see all the columns.
By the numbers
| Number | What it means |
|---|---|
| US$ 20 per user | Kommo: the Basic plan costs US$ 20 per user per month, billed every 6 months (US$ 120 per user), with 1 WhatsApp number and 1 Instagram account. |
| R$ 73 per user | The Basic plan costs R$ 73 per user per month, or R$ 65.70 on the annual plan (RD Station CRM plans, checked on Sep 28, 2026). |
| R$ 50 (Brazilian reais) per month | RD Station Marketing: the Light plan costs R$ 50 per month for the first 3 months for a new account, and Basic from R$ 309 per month. |
| R$ 1.499 | On the two most expensive plans, onboarding is mandatory and costs R$ 1,499 or R$ 1,999 (RD Station Marketing plans, checked on Sep 28, 2026). |
| US$ 75 per month | It costs US$ 75 per month on the Start plan (CertuAI plans). |
| 32,5% | 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). |
| 12.2 seconds | On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue. |
| 2.2 minutes | When a team member was the one who replied, half of the replies went out within 2.2 minutes, and 9 in 10 within 139.9 minutes. |
When to choose each
Three situations, three answers.
Choose Kommo if...
The customer talks to the salesperson on WhatsApp or Instagram, and that is where the sale closes.
Choose RD Station if...
You attract customers with email, landing pages and content, and you want the salesperson to receive the people who have already shown interest.
Choose a third option if...
The customer already messages you on WhatsApp and what's missing is someone to answer right away, day, night and on weekends.
How to decide between Kommo and RD Station in one week
Four steps, with the numbers from your own business.
Find out where the sale closes
Look at the last 20 sales. Did they close in a WhatsApp conversation or after an email and a visit to the website?
Check whether you do email marketing
If you don't email your list or have a landing page, half of RD Station goes unused.
Test what costs nothing to test
RD Station's sales pipeline has a free plan for up to 4 users. Kommo has a 14-day trial with no card.
Count who will use it every day
Both charge per user on the paid plan. Add up how many salespeople will use it before comparing prices.
Kommo and RD Station side by side
Entry price read from each company's site on Sep 28, 2026.
| Kommo | RD Station | |
|---|---|---|
| What it is | Sales pipeline built around conversations | Marketing and sales pipeline, in separate products |
| Where the customer arrives | WhatsApp and Instagram | Email, website and forms; the sales pipeline works alongside WhatsApp Web |
| Free plan | No; 14-day trial with no card | Yes, in the sales pipeline, for up to 4 users |
| Paid entry price | US$ 20 per user per month, paid every 6 months | R$ 73 per user per month in the sales pipeline (R$ 65.70 on the annual plan) |
| Email marketing | Not the focus | Separate product, RD Station Marketing |
| Currency | Dollar | Brazilian real |
Swipe the table sideways to see all the columns.
Do Kommo and RD Station do the same thing?
Both have a sales pipeline, but they start in different places. Kommo starts in the conversation: the customer writes on WhatsApp or Instagram and the salesperson answers right there, with the customer's card alongside.
RD Station starts in marketing: landing pages, email and nurturing, until the customer is ready to talk to the salesperson. Its sales pipeline works alongside WhatsApp Web, but team WhatsApp customer service is a different product, RD Station Conversas.
The full comparisons are in CertuAI or Kommo and CertuAI or RD Station. If the comparison is with an Instagram bot, see Kommo or ManyChat.
The price of each, with the source
Kommo: the Basic plan costs US$ 20 per user per month, billed every 6 months (US$ 120 per user), with 1 WhatsApp number and 1 Instagram account. You can try it for 14 days with no card (Kommo website, checked on Sep 28, 2026).
RD Station, sales pipeline: free for up to 4 users. The Basic plan costs R$ 73 per user per month, or R$ 65.70 on the annual plan (RD Station CRM plans, checked on Sep 28, 2026).
RD Station Marketing: the Light plan costs R$ 50 per month for the first 3 months for a new account, and Basic from R$ 309 per month. On the two most expensive plans, onboarding is mandatory and costs R$ 1,499 or R$ 1,999 (RD Station Marketing plans, checked on Sep 28, 2026).
What if what you need is to answer on WhatsApp with AI?
Kommo and RD Station organize the sale, but the one who answers the customer is still a person. If the problem is that WhatsApp goes unanswered at night, at lunch and on weekends, a nicer pipeline doesn't solve it.
CertuAI is an AI that answers your business's WhatsApp. You explain the business in a conversation, and it answers prices, clears up questions, books appointments and calls a team member when needed. Each conversation becomes a contact in the sales dashboard, which comes included. It costs US$ 75 per month on the Start plan (CertuAI plans).
What CertuAI doesn't do: CertuAI's Instagram and Messenger still depend on approval from Meta, so to automate DMs and comments ManyChat remains the choice. CertuAI also doesn't do email marketing.
What CertuAI measured on its own WhatsApp accounts
Before choosing, it is worth knowing when customers message and how long they wait. No pipeline answers on its own.
CertuAI measured this on the accounts that answer on WhatsApp with CertuAI's AI. 32.5% of customer messages arrive outside business hours (122,720 messages from 67 businesses, from Jul 30 to Sep 30, 2026). On these accounts, half of the AI's replies went out within 12.2 seconds, and on 7.9% of replies the AI called in a team member to continue.
When a team member was the one who replied, half of the replies went out within 2.2 minutes, and 9 in 10 within 139.9 minutes. It is not a fair one-to-one comparison with the AI: the person only enters the count in conversations where the AI did not reply first. The whole method is on the page about AI data in customer service on WhatsApp.
| What was measured | Result | Base | Period |
|---|---|---|---|
| Customer messages that arrive outside business hours (Monday to Friday, 8 a.m. to 6 p.m.) | 32,5% | 122,720 messages from 67 businesses | 30/07 a 30/09/2026 |
| Time until the AI replies (half of the replies) | up to 12.2 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until the AI replies (9 in 10 replies) | up to 21.1 seconds | 32,230 replies from 57 accounts | 30/07 a 24/09/2026 |
| AI replies that called in a team member | 7,9% | 37,951 replies from 57 accounts | 30/07 a 24/09/2026 |
| Time until a team member replies (half of the replies) | up to 2.2 minutes | 9,639 replies from 37 accounts | 26/08 a 24/09/2026 |
Swipe the table sideways to see all the columns.
Source: CertuAI's customer service base, aggregated numbers only, no conversation read by a person. Test accounts, test contacts, imported history and CertuAI's own sales conversations are left out. Measured on Sep 25, 2026, redone every month. Method at certu.com.br/dados.
Frequently asked questions
Kommo or RD Station: which is better?
To sell by chatting on WhatsApp and Instagram, Kommo. For those who attract customers with email and landing pages and want the sales pipeline connected to that, RD Station. To have someone answering WhatsApp right away, neither one on its own.
Does RD Station have a free plan?
RD Station's sales pipeline has a free plan for up to 4 users, checked on Sep 28, 2026. RD Station Marketing has no free plan; Light costs R$ 50 per month for the first 3 months for a new account.
How much does Kommo cost?
The Basic plan costs US$ 20 per user per month, billed every 6 months, with a 14-day trial with no card. Price checked on Kommo's website on Sep 28, 2026.
Does RD Station handle WhatsApp customer service?
RD Station's sales pipeline works alongside WhatsApp Web, so the salesperson can log the conversation. Team WhatsApp customer service is a different product, RD Station Conversas.
Does CertuAI replace Kommo or RD Station?
For WhatsApp customer service, yes: the AI answers the customer and each conversation becomes a contact in the sales dashboard, from US$ 75 per month. For email marketing, no: CertuAI doesn't do that.
If your customers reach out on WhatsApp, test the AI with their questions
You tell it how your business works, CertuAI builds the AI, and you send the questions customers really ask before turning it on for your number.
From US$ 75 per month.
Build my agentIn short
Kommo or RD Station: which to choose? Choose Kommo if the sale happens inside WhatsApp and Instagram and the salespeople need a pipeline with the conversations inside it. Choose RD Station if you attract customers with email and landing pages and want the sales pipeline connected to that. RD Station has a free sales pipeline for up to 4 users.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent