Easter
Easter message for customers: 12 templates, with the holiday notice
Quick answer
What should you write in an Easter message to customers?
A good Easter message to customers has the person's name, a simple greeting and, at most, one line about the business. If there is an offer or an Easter egg order, state the deadline and the full rule. The Good Friday hours notice goes in a separate message, with the date you reopen.
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Happy Easter messages for customers, with and without an offer, for a store, bakery, school and clinic, and the Good Friday hours notice. Copy them and replace what is in brackets.
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See the 30 automatic message templates for customers, grouped by moment.
Summary in 7 facts
- Happy Easter messages for customers, with and without an offer, for a store, bakery, school and clinic, and the Good Friday hours notice.
- A good Easter message to customers has the person's name, a simple greeting and, at most, one line about the business.
- If there is an offer or an Easter egg order, state the deadline and the full rule.
- In other years, count from Easter Sunday.
- Short, for any customer On Saturday, Easter Eve, during the day.
- Order opening Three to four weeks before, for people who bought last year.
- School or course For families, on the Thursday before the holiday.
By the numbers
| Number | What it means |
|---|---|
| 30 templates | See the 30 automatic message templates for customers, grouped by moment. |
| 67 businesses | The CertuAI team measured the time customer messages arrive across 67 businesses that answer with CertuAI's AI: 32.5% arrived outside Monday to Friday, 8 a.m. to 6 p.m., and 15.8% on Saturday or Sun… |
| 122,720 messages | CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. |
When to send each Easter message
The dates are for 2027. In other years, count from Easter Sunday.
| Message | When to send | In 2027 |
|---|---|---|
| Order opening | Three to four weeks before | Between March 1 and 7 |
| Last day to order | Two days before the deadline | According to your deadline |
| Holiday hours notice | Monday or Tuesday of Holy Week | March 22 or 23 |
| Happy Easter | Saturday, during the day | March 27 |
| Return from the holiday | Monday morning | March 29 |
Swipe the table sideways to see all the columns.
Happy Easter message for customers
Short, for any customer
On Saturday, Easter Eve, during the day.
Feliz Páscoa, [Nome]! Que o seu domingo seja de casa cheia e mesa farta. Um abraço de toda a equipe da [Empresa].
now ✓✓Customer of many years
For people who have bought from you for a long time.
Oi, [Nome]! Mais uma Páscoa com você entre os nossos clientes, e a gente agradece de verdade. Feliz Páscoa para você e para a sua família!
now ✓✓No mention of religion
When you don't know whether the customer celebrates the date.
Oi, [Nome]! Que o feriado seja de descanso e de boa companhia. A [Empresa] volta a atender na [dia], às [hora]. Até lá!
now ✓✓Formal, business to business
A customer that is another company.
Prezado [Nome], a [Empresa] deseja a você e à sua equipe uma Feliz Páscoa. Retomamos o atendimento na [dia], no horário de sempre.
now ✓✓
Easter message with an offer or an order
Order opening
Three to four weeks before, for people who bought last year.
Oi, [Nome]! As encomendas de Páscoa da [Empresa] abriram hoje. Quem pede até [data] escolhe o sabor e garante a entrega até o sábado. Quer ver o cardápio?
now ✓✓Last day to order
Two days before the deadline.
Oi, [Nome]! As encomendas de Páscoa fecham na [dia], às [hora]. Depois disso, só o que estiver na vitrine. Quer que eu já anote o seu pedido?
now ✓✓Store offer
In Easter week, for people who agreed to receive promotions.
Oi, [Nome]! Nesta semana de Páscoa, [produto] sai por [valor] na [Empresa], até sábado ou enquanto durar o estoque. Quer que eu separe um para você?
now ✓✓Order ready for pickup
When the order is ready.
Oi, [Nome]! A sua encomenda de Páscoa está pronta. A retirada é até sábado, às [hora], no [endereço]. Se preferir entrega, me avisa o melhor horário.
now ✓✓
Easter message by type of business
School or course
For families, on the Thursday before the holiday.
Famílias, a [Escola] deseja uma Feliz Páscoa! Não haverá aula na sexta-feira. As aulas voltam na segunda, dia [data], no horário normal.
now ✓✓Clinic or practice
For patients with an appointment the following week.
Olá, [Nome]! A [Clínica] deseja uma boa Páscoa. Não atendemos na sexta-feira e voltamos na segunda. A sua consulta do dia [data], às [hora], está mantida.
now ✓✓
Hours notice for Good Friday and Easter
Holiday hours
On Monday or Tuesday of Holy Week.
Aviso: a [Empresa] não abre na Sexta-feira Santa. No sábado, atendemos das [9h] às [13h]. No domingo de Páscoa, estamos fechados. Voltamos na segunda, às [hora].
now ✓✓Holiday away message
Goes out on its own to people who write while the business is closed.
Olá! Estamos fechados pelo feriado da Páscoa e voltamos na segunda, às [hora]. A sua mensagem fica guardada e será respondida na volta. Para urgência, [contato].
now ✓✓
Three rules for the Easter message
What separates a Happy Easter greeting from a chain message.
Greetings or an offer, not both
Happy Easter with a coupon is advertising. If there is a promotion, it goes on another day and in another message.
The full order deadline
Until what day people can order, until what day they can pick up and what happens after that. An egg that doesn't arrive by Sunday becomes a complaint.
Hours in a separate message
Someone looking to find out whether the business is open on Friday shouldn't have to dig for it among the greetings.
See how it looks in your industry
Each industry gets different questions on WhatsApp. Pick yours to see how CertuAI's AI serves that kind of customer.
How to prepare Easter messages
If you sell for the date, start a month ahead. If you only close for the holiday, sort it out in a week.
Mark the dates for the year
Easter changes every year. In 2027, Sunday is March 28 and Good Friday is March 26.
Decide who gets what
Orders and offers only for people who bought and agreed to receive promotions. Greetings for people who bought during the year.
Write the deadline before the text
Last day to order, last day to pick up and Saturday's hours. The rest of the message follows from that.
Turn on the away notice
In WhatsApp Business, the Away message can be scheduled with the day and time the holiday starts and ends.
Easter message to many customers: what to watch for on WhatsApp
At Easter, the temptation is to send the offer to the whole contact list. WhatsApp's Help Center, in the article How to use WhatsApp responsibly, says that a broadcast list message only reaches people who saved your number and that frequent broadcast messages can lead people to report you. According to the same article, accounts reported several times are banned.
In practice: the order opening goes to people who bought last Easter, with their name, once. People who didn't reply get, at most, the last-day reminder. And anyone who asked to leave the list is removed before the next date.
For the December holidays, see the Christmas and New Year message for customers, and for retail dates, the message for Customer Day and Consumer Day. More holiday notices are in away message for the business, and everyday hours notices in the business hours message. The full list of templates is in automatic messages for customers.
When not to send an Easter message to a customer
Five cases where the date calls for silence.
- Someone who never bought: not a customer. For that person, the message is advertising from an unknown number.
- People with a complaint or a late order: fix it first. "Happy Easter" to someone waiting for an order sounds like mockery.
- People who asked not to receive messages: the request applies on holidays too.
- At Sunday lunch: the person is with their family. Send it on Saturday, during the day.
- An offer with no stock: if the eggs could run out before Saturday, say "while supplies last" or don't advertise.
The customer writes on the holiday: CertuAI data
A holiday closes the door, not WhatsApp. The CertuAI team measured the time customer messages arrive across 67 businesses that answer with CertuAI's AI: 32.5% arrived outside Monday to Friday, 8 a.m. to 6 p.m., and 15.8% on Saturday or Sunday.
The measurement covers July 30 to Sept 30, 2026 and does not include Holy Week: the holiday figure itself has not been measured yet. What it shows is that customers write when the business is closed even in an ordinary week, and the question about the order usually arrives on Saturday.
| What was measured | Result |
|---|---|
| Customer messages that arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% |
| Messages that arrived on Saturday or Sunday | 15,8% |
| Messages that arrived at night on a weekday, 6pm to midnight | 12,7% |
| Conversations whose first message arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 34,6% |
Swipe the table sideways to see all the columns.
Source: CertuAI WhatsApp Customer Service Index, Q3 2026. CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. Business hours are Monday to Friday, 8 a.m. to 6 p.m., in each account's time zone. Test accounts, test contacts and imported history are left out. Redone every quarter.
Frequently asked questions
What should you write in an Easter message to a customer?
The customer's name, a simple greeting and, if you like, one line of thanks: "Happy Easter, [Name]! May your Sunday be full of family." No offer attached.
When is Easter in 2027?
In 2027, Easter Sunday is March 28 and Good Friday is March 26. The date changes every year.
When should you send the Happy Easter message to customers?
On Saturday, during the day. On Sunday, people are with their families. The holiday hours notice goes out earlier, on Monday or Tuesday of Holy Week.
How do you tell customers the business is closed on Good Friday?
Send the notice at the start of the week, with the day you close, Saturday's hours and the time you reopen on Monday. Then turn on the away message for the holiday.
Can I send an Easter offer to all my contacts?
Only to people who have already bought and agreed to receive promotions. Frequent messages to many people lead to reports, and WhatsApp bans accounts that are reported several times.
How far ahead should you open Easter orders?
Three to four weeks before Sunday, telling last year's buyers first. The last day to order and the pickup day go in the same message.
Where to go next?
On the holiday, the AI keeps answering
On CertuAI, the AI answers anyone who writes on the holiday using what you taught the Brain, such as the order deadline, Saturday's hours and the return date, and leaves each conversation noted in the customer dashboard. When the topic needs a person, it alerts you.
From US$ 75 per month.
Create my agentFeliz Páscoa, [Nome]! Que o seu domingo seja de casa cheia e mesa farta. Um abraço de toda a equipe da [Empresa].now ✓✓
This is the first message on this page, sent by the AI in your tone, with nobody at the counter.
In short
What should you write in an Easter message to customers? A good Easter message to customers has the person's name, a simple greeting and, at most, one line about the business. If there is an offer or an Easter egg order, state the deadline and the full rule. The Good Friday hours notice goes in a separate message, with the date you reopen.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent