Beauty salon
Automatic message for a beauty salon: 12 ready-made templates to copy
Quick answer
What should go in a beauty salon's automatic message?
A beauty salon's automatic message needs to say the message arrived and ask for three things: the service, the day and the stylist the customer prefers. With that you can already reply with an open time slot. Outside business hours, say when the salon opens and that the booking continues in the same conversation.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent
Messages for the salon's WhatsApp, from the greeting to the notice that it is time for a touch-up. Copy them and replace what is in brackets.
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See the 30 automatic message templates for customers, grouped by moment.
Summary in 7 facts
- Messages for the salon's WhatsApp, from the greeting to the notice that it is time for a touch-up.
- A beauty salon's automatic message needs to say the message arrived and ask for three things: the service, the day and the stylist the customer prefers.
- With that you can already reply with an open time slot.
- Swipe the table sideways to see all the columns.
- Greeting that asks for service, day and stylist First contact from someone who wants to book.
- Price that depends on the hair Coloring, highlights, straightening and other services with no fixed price.
- The price of [service] depends on the length and on what has already been done to the hair.
By the numbers
| Number | What it means |
|---|---|
| 30 templates | See the 30 automatic message templates for customers, grouped by moment. |
| 2 hours | The service takes about [2 hours]. |
| 20 minutes | [Stylist] is finishing another appointment and will be about [20 minutes] late. |
| 5 weeks | It's been [5 weeks] since your [coloring]. |
| 67 businesses | The CertuAI team measured the hour when customer messages arrive on the WhatsApp of 67 businesses that answer with CertuAI's AI: 12.7% arrived at night on a business day and 15.8% on Saturday or Sunday. |
| 500 messages | The CertuAI Index doesn't publish a salon-only number: a field is only published on its own when it has at least 3 accounts and 500 messages in the data, with no single account dominating the result. |
| 122,720 messages | CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. |
What the salon sends at each moment
From the first message to the touch-up.
| Moment | Message | Why it matters |
|---|---|---|
| Customer reaches out | Greeting that asks for service, day and stylist | You reply with the time slot right away |
| Asks the price | Price list, or a request for a photo | Avoids the wrong price |
| Booked appointment | Deposit, when you charge one | Holds the Saturday slot |
| Day before | Reminder asking for a yes | Leaves time to call the waitlist |
| Day of the service | Lateness notice | The next customer doesn't pay for the delay |
| Weeks later | Touch-up time | The customer comes back before looking for another salon |
Swipe the table sideways to see all the columns.
WhatsApp greeting message for a beauty salon
Greeting that asks for service, day and stylist
First contact from someone who wants to book.
Oi! Aqui é do [salão]. Me conta qual serviço você quer fazer, o dia e se prefere algum profissional. Já olho a agenda para você.
now ✓✓Greeting with the price list
When the first question is almost always the price.
Olá, que bom que você chamou o [salão]! Nossa tabela de serviços e preços está aqui: [link]. Qual deles você quer marcar?
now ✓✓Salon closed
As an away message, at night and on the day off.
Oi! O [salão] está fechado agora e abre [terça], às [9h]. Pode deixar aqui o serviço e o dia que você quer, que a gente responde assim que abrir.
now ✓✓
Message to book a time, remind and ask for a deposit at the salon
Price that depends on the hair
Coloring, highlights, straightening and other services with no fixed price.
O valor de [serviço] depende do comprimento e do que já foi feito no cabelo. Me manda uma foto de como ele está hoje que eu te passo o preço certinho.
now ✓✓Time slots with the stylist
When the customer has already chosen the service.
Com a [profissional] eu tenho [quinta] às [14h] ou [sábado] às [10h]. O serviço leva umas [2 horas]. Qual fica melhor para você?
now ✓✓Reminder the day before, with the waitlist
A day before the appointment.
Oi, [Nome]! Amanhã, às [hora], você tem [serviço] com a [profissional]. Me confirma com um sim? Se não puder vir, me avisa hoje para eu chamar quem está na espera.
now ✓✓Deposit to hold the slot
Long service, Saturday or new customer.
Para segurar o seu horário de [serviço], a gente pede um sinal de [valor] por Pix, que é descontado no dia. A chave é [chave]. Me manda o comprovante por aqui.
now ✓✓
CertuAI demo with a fictional gym. It applies equally to the salon: offering two or three time slots closes faster than asking "what day do you want?".
Late message at the salon
The customer is late
Ten minutes after the booked time.
Oi, [Nome], tudo bem? Seu horário era às [hora]. Consigo te esperar até [hora]. Depois disso preciso remarcar, para não atrasar a próxima cliente.
now ✓✓The stylist is running late
As soon as you notice the previous service will run past its time.
Oi, [Nome]. A [profissional] está terminando outro atendimento e vai atrasar uns [20 minutos]. Você prefere esperar ou quer que eu passe para outro horário?
now ✓✓
Message for a salon customer who went quiet and for the touch-up
Aftercare after the service
The day after a coloring or another service with product.
Oi, [Nome]! Como ficou o cabelo? Lembrete dos cuidados: [cuidado 1] e [cuidado 2]. Qualquer coisa diferente, me chama aqui.
now ✓✓Touch-up time
When the time you recommend between one service and the next has passed.
Oi, [Nome]! Já faz [5 semanas] da sua [coloração]. Quer que eu reserve um horário para o retoque? Tenho [dia] às [hora].
now ✓✓Customer who went quiet
When the customer has gone past their usual time without coming back.
Oi, [Nome], saudade de você por aqui! Faz tempo que a gente não se vê. Quer marcar com a [profissional] esta semana?
now ✓✓
Three rules for the salon message
What avoids the back and forth and the empty time slot.
Service, day and stylist all at once
Without all three you can't check the schedule. Ask for them together, in the greeting.
Chemical service price, only with a photo
Quoting a price without seeing the hair leads to arguments at the register. Ask for the photo first.
Lateness rule agreed beforehand
Say when booking how long you will wait. On the day, the message only reminds them of what was agreed.
See how it looks in your industry
Each industry gets different questions on WhatsApp. Pick yours to see how CertuAI's AI serves that kind of customer.
How to set up the salon's automatic message in WhatsApp Business
The names are the ones in the WhatsApp Business app on Android.
Enter the salon's hours
In Tools, Profile, Business hours, mark the days the salon is open, without forgetting the day off.
Put the services in the Catalog
In Tools, Catalog, add each service with photo and price. For those that depend on the hair, write "from".
Turn on the greeting
In Greeting message, paste the greeting that asks for service, day and stylist.
Turn on the away message for outside hours
In Away message, choose Outside of business hours and paste the salon closed message.
The salon's WhatsApp rings while your hands are busy
At the salon, whoever answers WhatsApp is the one holding the scissors or the dye. The message arrives in the middle of a service and is only read an hour later. In that time, the customer who wanted to book has already written to another salon.
The app's greeting and away message take care of the first minute: the customer knows the message arrived and already sends the service and the day. What they don't do is check the schedule, give the open time slot and book. That keeps waiting until someone is free.
The complete guide for this field is in WhatsApp for beauty salons, and what an AI agent on WhatsApp for salons does is on the field page. More booking templates are in booking message, the ones for people who stopped coming are in message for a customer who went quiet, and the no-show and deposit rule is in cancellation message for customers. The general list is in automatic messages for customers.
When customers write: CertuAI's data
Salons usually open on Saturday and close on Monday, but the customer writes when she remembers. The CertuAI team measured the hour when customer messages arrive on the WhatsApp of 67 businesses that answer with CertuAI's AI: 12.7% arrived at night on a business day and 15.8% on Saturday or Sunday.
The number covers all fields together. The CertuAI Index doesn't publish a salon-only number: a field is only published on its own when it has at least 3 accounts and 500 messages in the data, with no single account dominating the result.
| What was measured | Result |
|---|---|
| Messages that arrived at night on a weekday, 6pm to midnight | 12,7% |
| Messages that arrived on Saturday or Sunday | 15,8% |
| Customer messages that arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% |
| Conversations whose first message arrived outside Monday to Friday, 8 a.m. to 6 p.m. | 34,6% |
Swipe the table sideways to see all the columns.
Source: CertuAI WhatsApp Customer Service Index, Q3 2026. CertuAI customer service data: 67 businesses of various kinds, 122,720 customer messages, from Jul 30 to Sep 30, 2026, measured on Oct 9, 2026. Business hours are Monday to Friday, 8 a.m. to 6 p.m., in each account's time zone. Test accounts, test contacts and imported history are left out. Redone every quarter.
Frequently asked questions
What is the best WhatsApp greeting message for a beauty salon?
The one that already asks for what you need to book: "Hi! This is [salon]. Tell me which service you want, the day and whether you prefer a particular stylist."
How do you set up an automatic message on a salon's WhatsApp?
In WhatsApp Business, enter your hours in the profile, turn on the Greeting message and turn on the Away message for outside business hours.
What should you send to a beauty salon's customers who went quiet?
A short message, with their name, that recalls their last service and already offers a time slot. Once only: if the person doesn't reply, don't push.
How do you charge a booking deposit at a salon?
Mention it when booking, give the amount, the PIX (Brazil's instant payment) key and that the deposit is deducted on the day. Also agree on what happens to the deposit if the customer doesn't show up.
Can a salon send promotions on WhatsApp?
To customers who agreed to receive them, yes, in moderation. To a list of numbers of people who never visited the salon, no: it goes against WhatsApp's rules and can get your number banned.
Does the automatic message book the appointment on its own?
The one in the WhatsApp Business app doesn't: it always sends the same text. To check the schedule and book, you need a person or an AI agent reading the conversation.
Where to go next?
While you work the chair, the AI answers WhatsApp
At CertuAI, the AI agent answers with the price you taught the Brain, offers the open time slots from your schedule, confirms in writing and sends the reminder before each appointment, in your salon's tone and at any hour. When the topic calls for a person, it hands the conversation to you.
From US$ 75 per month.
Create my agentOi! Aqui é do [salão]. Me conta qual serviço você quer fazer, o dia e se prefere algum profissional. Já olho a agenda para você.now ✓✓
This is the first message on this page, sent by the AI in your tone, with nobody at the counter.
In short
What should go in a beauty salon's automatic message? A beauty salon's automatic message needs to say the message arrived and ask for three things: the service, the day and the stylist the customer prefers. With that you can already reply with an open time slot. Outside business hours, say when the salon opens and that the booking continues in the same conversation.
About CertuAI: CertuAI is the AI that answers a small business's WhatsApp, Instagram and Messenger 24/7, with a built-in CRM, and is a Tech Provider on Meta's WhatsApp Business Platform. Paid plans start at US$ 75 a month, with no lock-in. Create my agent