Answers customers, sells and gives you your time back
A WhatsApp chatbot for orthodontists in Brazil that answers on its own
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated on September 19, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis (SC)
Someone looking for braces wants to know the price, the timeline and the maintenance fee before booking. The agent answers right away and books the evaluation, while you are with a patient in the chair.
Before you start, see the AI agent demos and the CRM with clinic examples.
What is the best WhatsApp chatbot for orthodontists in Brazil?
The best WhatsApp chatbot for orthodontists in Brazil is the one that answers on the number the practice already uses, with the business rules written by you. A WhatsApp AI agent for an orthodontist is the CertuAI automatic assistant that gives the price of the records, the placement and the maintenance, explains the difference between fixed braces and aligners, books the initial evaluation, reminds patients of scheduled maintenance and logs a loose bracket so you can decide on the fit-in.
Summary in 7 facts
- The agent answers right away and books the evaluation, while you are with the patient in the chair.
- Before you start, see the AI agent demos and the CRM with clinic examples.
- The best WhatsApp chatbot for orthodontists in Brazil is the one that answers on the number the practice already uses, with the business rules written by you.
- Logs what came loose, on which tooth and since when, says when the team is back and keeps the fit-in request separate for you to decide.
- That is the scheduling part, and it is what the patient most needs to hear on the weekend: that they were seen.
- The three prices separated, if you write all three: records, placement and maintenance, for fixed, self-ligating and aligners.
- Someone who asks "how much do braces cost" has almost always only heard about the first one.
By the numbers
| Number | What it means |
|---|---|
| 24 hours | Maintenance booked on the way out of the chair gets a reminder, like any appointment: 24 hours and 1 hour before by default, up to 3 times of your choice. |
| 28,2% | CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8am to 6pm, almost 3 in… |
| 19,259 messages | Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. |
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
| 1 hour | Automatic follow-up contacts again anyone who stopped replying in a conversation, within a window of 1 hour to 30 days. |
Loose bracket on Saturday: what does the AI answer?
Logs what came loose, on which tooth and since when, says when the team is back and keeps the fit-in request separate for you to decide. That is the scheduling part, and it is what the patient most needs to hear on the weekend: that they were seen.
What it doesn't do is advise on care, like using wax or cutting the wire. On a health account, the AI doesn't advise on treatment, and that holds even if the advice is written in the Brain. If the patient writes that the bleeding won't stop, it immediately tells them to call SAMU (Brazil's emergency medical service) at 192.
Price of braces: what does the AI say?
The three prices separated, if you write all three: records, placement and maintenance, for fixed, self-ligating and aligners. Someone who asks “how much do braces cost” has almost always only heard about the first one.
The AI doesn't give treatment time. That depends on the evaluation, and the AI doesn't assess smile photos or X-rays. It says the timeline comes from the evaluation and offers a time slot.
Monthly maintenance: who reminds the patient?
Maintenance booked on the way out of the chair gets a reminder, like any appointment: 24 hours and 1 hour before by default, up to 3 times of your choice. When the patient says they can't make it, the AI reschedules on the CertuAI calendar and frees up the slot.
The AI doesn't search on its own for people who passed the maintenance interval without booking. That list stays with the team, and the texts to call them back are in appointment follow-up message.
What does the AI do with each orthodontic message?
- “How much are aligners?” Answers the range you released and books the evaluation.
- “A bracket came loose and it's hurting” Logs the tooth and since when, and leaves the fit-in for you to decide.
- “Can I use wax?” Doesn't advise; passes it to the team.
- “How long will I have braces?” Says the timeline comes from the evaluation.
- “I want to change Tuesday's maintenance” Reschedules on the CertuAI calendar; with Feegow, alerts the team.
- The practice name matters. CertuAI recognizes healthcare by words like clinic, practice, dentistry and dentist. A name with just “Orthodontics” isn't enough: during setup, choose the “Clinic and practice” business type so the health limits apply.
What CertuAI measured on clinic and practice WhatsApp
CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If the front desk works those hours, that's the part that waits until someone comes back.
| What was measured | Result |
|---|---|
| Patient messages that arrived outside Monday to Friday, 8am to 6pm | 28,2% |
| Messages that arrived on the weekend | 11,2% |
| Messages that arrived at night on a weekday, 6pm to midnight | 11,7% |
| Conversations that started outside Monday to Friday, 8am to 6pm | 29,9% |
Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. Business hours are Monday to Friday, 8am to 6pm, in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
What changes in the practice with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the practice before and after the CertuAI agent.
TodayA prospect asks the price of fixed braces at 9 pm and the answer only goes out the next day
With CertuAIThe agent answers right away and already offers an evaluation time
TodayA forgotten maintenance visit turns into three months without the patient showing up
With CertuAIMaintenance is booked at the appointment and gets a reminder before the day
TodayA patient with a loose bracket on Saturday doesn't know whether it can wait
With CertuAIThe AI logs the case and answers with your fit-in rule
TodayEvery conversation starts by explaining the difference between fixed braces and aligners all over again
With CertuAIThe agent explains in your own words, without pulling you out of the chair
What does a conversation handled by the AI look like?
Is an AI agent or manual service better for orthodontists?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the practice has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Question about the price of braces and maintenance | Waits for the receptionist to get out of an appointment, sometimes until the next day | Answered right away, with the prices and payment methods you set |
| Periodic maintenance reminder | Depends on someone opening the calendar and calling patient by patient | Reminder before the booked maintenance, with confirmation |
| Patient who disappears mid-treatment | Only noticed when the chair is empty | If they stopped replying in a conversation, follow-up contacts them again within the window you choose |
| Bracket or wire came loose outside business hours | Message sits until the next business morning | Logged right away, with your fit-in rule |
| Question about clear aligners | Repeated in every new conversation, always from scratch | Explained your way, with the price and timeline difference you provided |
What does the WhatsApp agent do for orthodontists?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
The three prices separated: records, placement and maintenance
Someone who asks how much braces cost has almost always only heard about the first one. The agent answers all three, for fixed, self-ligating and aligners, with the installment plan you accept.
Difference between fixed, self-ligating and aligners
Appearance, number of return visits and price difference explained in your own words, so the patient arrives at the evaluation knowing what they are comparing.
Maintenance booked on the way out
Whoever leaves the appointment with the next maintenance booked gets a reminder beforehand. The AI doesn't search on its own for people who passed the interval: that list stays with the team.
Loose bracket, wire poking and fallen accessory
The agent logs what came loose, on which tooth and since when, and keeps the fit-in request separate for you to decide. Care until the visit, like using wax, stays with you: on a health account, the AI doesn't advise on treatment.
Retainer after discharge
Someone who finished braces still needs to come back to check the retainer. The review goes on the calendar on discharge day and gets a reminder, and the AI explains the retainer replacement rule you wrote.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the practice no longer depend on you having your phone in hand.
How does the agent start answering at the practice?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does a WhatsApp AI agent cost for orthodontists?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before you turn on the agent at the practice?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- The three prices separated: records, placement and monthly maintenance, and what changes between fixed, self-ligating and aligners
- The installment plan you accept, how maintenance is paid and what happens when it is late
- The maintenance interval for each type of appliance, because aligners and fixed braces don't come back at the same pace
- The guidance the patient gets when a bracket, wire or accessory comes loose outside business hours
- What needs to be settled before placement: records, wisdom tooth extraction, active cavities or cleaning
- The retainer protocol after discharge, with the review timing and the price of replacing the retainer
Whether the agent gives the full price of the braces on WhatsApp or whether only the records have a fixed price and the rest is set at the evaluation.
The most common mistake: Entering a single braces price. Someone who hears one number thinks records and maintenance are included in it, and the conversation about the monthly fee starts off wrong from the first month. Read how to fix this.
Orthodontist FAQ
Does the agent build a treatment plan or say how long my case will take?
No. It talks about prices, scheduling, maintenance and how the practice works. Treatment time depends on the case and comes from your evaluation, with the records in hand.
Does it handle the patient who disappeared mid-treatment?
Partly. Automatic follow-up contacts again anyone who stopped replying in a conversation, within a window of 1 hour to 30 days. The AI doesn't cross-check the calendar to find who is past the maintenance interval.
How does it handle a bracket that came loose over the weekend?
It logs the tooth and since when it came loose, says when the team is back and keeps the fit-in request separate. If the patient asks what to do until then, the AI passes the question to the team, because it doesn't advise on care.
Does it help with overdue monthly maintenance?
It reminds the patient of the agreement in the text you approve and logs the pending item as a task. Negotiating deadlines and discounts stays your conversation.
Other clinic questions CertuAI has answered
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Gives information on records, braces and maintenance, books the evaluation and reminds patients of scheduled maintenance. Every conversation is logged in the included CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent