Answers customers, sells and gives you your time back
A WhatsApp chatbot for orthopedists in Brazil that handles patients on its own
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated on September 19, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis (SC)
Knee, shoulder, spine and foot are usually different doctors in the same clinic. The agent asks the body part, books with the right specialist and requests the imaging right away.
Before you start, see the AI agent demos and the CRM with clinic examples.
What is the best WhatsApp chatbot for orthopedists in Brazil?
The best WhatsApp chatbot for orthopedists in Brazil is the one that answers on the number the clinic already uses, with the business rules written by you. An AI agent on WhatsApp for orthopedists is CertuAI's automated assistant. It asks which part of the body and books with the subspecialist who treats the knee, shoulder, spine, hand or foot, requests in writing the X-rays and MRIs already done, shares self-pay prices and organizes post-surgery follow-ups.
Summary in 7 facts
- The agent asks the body part, books with the right specialist and requests the imaging right away.
- Before you start, see the AI agent demos and the CRM with clinic examples.
- The best WhatsApp chatbot for orthopedists in Brazil is the one that answers on the number the clinic already uses, with the business rules written by you.
- On a health clinic account, CertuAI's AI does not assess symptoms and does not say whether something is serious, whether it is a fracture or whether it can wait.
- The AI does not interpret tests, reports or images, even if the patient asks for "just a quick look".
- What it does is the front desk's job: it says to bring the test to the visit and, if you wrote it, in what format, such as the original media or the printed report.
- On a health clinic account, the AI never issues or promises a medical certificate, report, or test order without a visit.
By the numbers
| Number | What it means |
|---|---|
| 28,2% | CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8am to 6pm, almost 3 in… |
| 19,259 messages | Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. |
| 24 hours | The agent books the follow-up while still in the procedure conversation, and the appointment reminder goes out 24 hours and 1 hour before. |
| US$ 75 per month | The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
I twisted my foot: does the AI say if it's broken?
No. On a health clinic account, CertuAI's AI does not assess symptoms and does not say whether something is serious, whether it is a fracture or whether it can wait. For "I twisted my ankle and it swelled", it says in one sentence that it does not assess this here and offers the nearest time or passing it to the team.
Trauma is the case where it is worth writing your own rule in the Brain: whether the practice does same-day fit-ins, whether it handles urgent cases or whether it sends people to a referral emergency room. The AI follows what you write. If the message mentions fainting, shortness of breath or bleeding that will not stop, it sends this right away: "This may be urgent. Call SAMU (Brazil's emergency ambulance service) at 192 now or go to the nearest emergency room."
And when the patient sends a photo of the X-ray or the MRI report?
The AI does not interpret tests, reports or images, even if the patient asks for "just a quick look". What it does is the front desk's job: it says to bring the test to the visit and, if you wrote it, in what format, such as the original media or the printed report.
Report for an expert evaluation and medical certificate: does the AI promise them?
It does not. On a health clinic account, the AI never issues or promises a medical certificate, report, or test order without a visit. For someone asking for a report for an expert evaluation, it explains what you wrote, such as the turnaround, the price and whether it requires a visit, and logs the request for the team.
Knee, shoulder, spine: how does the AI find the right doctor?
By the list you write in the Brain: who treats the knee, who treats the shoulder, who treats the spine, hand and foot. The AI asks the body part and follows the list.
With Feegow, each call books for one provider and one location, with up to 12 visit types. In a clinic with several orthopedists, check who the AI is booking for; for the others, the front desk books.
What does the AI do with each orthopedics message?
| Message | What the AI does |
|---|---|
| "I twisted my foot yesterday, do you have a slot this week?" | Offers the nearest time or follows your fit-in rule |
| "Does this X-ray show a fracture?", with a photo | Does not assess it; asks them to bring it to the visit |
| "I need a report for the INSS (Brazil's social security agency)" | Explains your rule and logs the request; does not promise a report |
| "Who treats the spine there?" | Answers from the list of who treats each area |
| "I fell and fainted" | Tells them to call SAMU (Brazil's emergency medical service) at 192 or go to the emergency room |
| "I need to reschedule my surgery follow-up" | Reschedules on the CertuAI calendar; with Feegow, alerts the team |
What CertuAI measured on clinic and practice WhatsApp
CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If the front desk works those hours, that's the part that waits until someone comes back.
| What was measured | Result |
|---|---|
| Patient messages that arrived outside Monday to Friday, 8am to 6pm | 28,2% |
| Messages that arrived on the weekend | 11,2% |
| Messages that arrived at night on a weekday, 6pm to midnight | 11,7% |
| Conversations that started outside Monday to Friday, 8am to 6pm | 29,9% |
Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. Business hours are Monday to Friday, 8am to 6pm, in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
What changes in the clinic with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the clinic before and after the CertuAI agent.
TodayA patient with shoulder pain books with the spine specialist and has to reschedule
With CertuAIThe agent asks the body part and books with whoever treats the shoulder
TodayThe visit is less productive because the patient left the MRI at home
With CertuAIThe agent requests the tests in writing along with the appointment confirmation
TodaySomeone who twisted a knee on Sunday gets no answer until Monday
With CertuAIThe agent logs the case right away and follows the fit-in rule you defined
TodayA post-surgery follow-up depends on the patient remembering to call
With CertuAIThe patient asks for the return visit on WhatsApp and the agent books it right away, with a reminder beforehand
What does a conversation handled by the AI look like?
Example conversation
Clinic AI agent
Customer: Who treats the knee at the clinic?
AI agent: The knee is with what you set up. I will show you the times on the calendar of whoever treats that area.
Customer: Do I need to bring the X-ray I already had? Is a photo on my phone enough?
AI agent: Bring the disc or the report, not just a photo of the screen on your phone. The reminder goes out with the confirmation.
Is an AI agent or manual customer service worth more for orthopedists?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the clinic has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| Choosing the right doctor by body part | Patient books the first open slot, sometimes with the wrong specialist | The agent asks the body part and books with whoever handles it |
| Imaging at the visit | Many people arrive without the X-ray and the visit is less productive | The agent requests the tests in writing along with the confirmation |
| Patient who twisted a foot over the weekend | Message sits until Monday | Logged right away and routed according to your urgency rule |
| Post-surgery and post-injection follow-up | Booked only if the patient remembers | The agent books the next slot in the same conversation and reminds beforehand |
| Request for a report and medical certificate | Gets lost among the day's messages | Logged in the conversation, ready to issue |
What does the WhatsApp agent do for orthopedists?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
Routing by body part
Knee, shoulder, spine, hip, hand and foot are almost never the same doctor. The agent asks where it hurts before showing a time and books on the calendar of whoever treats that area.
Imaging requested before the day
X-rays, MRIs and CT scans already done are requested in writing along with the confirmation, with a reminder to bring the disc or the report, and not just a photo of the screen on a phone.
Fit-in for a recent injury
Someone who twisted something or fell over the weekend writes with the date and the mechanism of injury logged, and your team gets the request separated from the queue of people asking about prices.
Post-surgery and post-injection follow-up
Each procedure has its own follow-up window. The agent books the follow-up while still in the procedure conversation, and the appointment reminder goes out 24 hours and 1 hour before.
Report, medical certificate and expert evaluation document
The agent logs the purpose, the deadline and the agency that requested it, because a report for an expert evaluation and a simple medical certificate do not take the same time or cost the same.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the clinic no longer depend on you having your phone in hand.
How does the agent start answering at the clinic?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for orthopedists?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before turning the agent on at the clinic?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- Who treats each part of the body and on which days, including the areas the clinic does not treat
- The imaging the patient should bring by type of complaint, and whether you accept a screen photo or require the disc and the report
- The self-pay price list for visits, follow-ups and in-office procedures such as injections and nerve blocks
- The follow-up window for each procedure and each surgery you perform
- Which documents you issue, with turnaround and price, separating a simple medical certificate from a report for an expert evaluation
- The rule for recent trauma: what counts as a fit-in request and who decides
Whether the agent books directly on the subspecialist's calendar based on the reported body part or whether all triage by body part goes through the front desk.
The most common mistake: Setting up the clinic as a single orthopedics calendar. Someone with shoulder pain takes the first open slot, shows up at the spine specialist and leaves rescheduled, with two slots lost on the same day. Read how to fix this.
Frequently asked questions from orthopedists
Does the agent assess the injury from the patient's description?
No. It identifies the body part to choose the right calendar and logs when and how it happened. The degree of the injury and the treatment come from your exam, with imaging.
How does it get the right subspecialist?
You set up who treats each area and the agent asks where it hurts before showing any time. That way the shoulder patient stops landing on the spine calendar.
Can it get the patient to arrive with their tests?
The request goes out in writing with the confirmation and comes back before the day, specifying to bring the disc or the report, and not just a photo of the screen on a phone.
Does it treat a request for a report for an expert evaluation as a regular visit?
Not if you separate them. An expert evaluation document usually has its own turnaround and price, and the agent logs the purpose and the agency before the task reaches your team.
Other clinic questions CertuAI has answered
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Asks which part of the body, books with the right subspecialist and requests imaging before the day. Reports and follow-ups become tasks in the included CRM.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent